Marketing & SEO
7 mins read

What Are UTM Parameters? Plus How to Properly Use Them

What are UTM parameters? They’re extra “tags” that you add to a URL to help you track and analyze traffic on your website. Although the term may sound technical, UTM parameters are simple and easy to use, while containing immense analytical power. What are UTM parameters? UTM parameters are tags you add to a URL. When someone clicks a link...

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