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Content Gap Analysis: How to Perform It in 5 Steps

Are you looking to improve your website's content but unsure where to start? A content gap analysis can help! This will help you identify any areas where your website content is lacking and give you ideas for new topics to blog about or pages to add to your site.

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How to Use Google Trends: 9 Tips to Improve Your SEO and Rank Higher

Maybe you have heard of Google Trends before and know a thing or two about how it works. What you might be missing, however, is some actionable tips on how to actually use it to your site's benefit. That's why we're here! What you'll read next is a guide on how to use Google Trends for a variety of purposes.

What Is Scrollytelling? Plus 4 Real Scrollytelling Examples

If you work with digital content, you may have heard of "scrollytelling." However, this engaging design practice is relatively new. So, you might be wondering how it works and what types of sites can implement the technique. In this post, we'll explain what scrollytelling is. Then, we'll discuss what themes are compatible with this feature before sharing some scrollytelling examples to motivate and inspire you.

9 Best Free Keyword Research Tools for SEO on a Budget

Keyword research is an important part of any SEO strategy, but not everyone has the budget to start off with a paid keyword research tool, as most premium tools can be pretty pricey. To help, we’ve collected nine tools that all help you find keywords for free.