Mass email senders
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Email is one of the most effective marketing channels for large businesses nowadays. However, mass email senders that deliver optimal results at affordable prices can be challenging to find.

An email blast helps you reach large audiences with ease. Reliable mass email senders will also enable you to track and resolve issues that may impact conversions.

In this article, we’ve compiled a list of five of the best mass email senders for bulk email blasts. Let’s take a look!

Five best mass email senders for bulk email blasts 📬

Provider50,000 emails/mo300,000 emails/mo500,000 emails/moKey features
Brevo$32$190$300- Variety of templates
- Customizable opt-in form
SendGrid$19.95$249$375- Customizable landing pages
- A/B testing functionality
Elastic Email$15$65$100- Easy template modification
- Customizable forms
Amazon SES$5$30$50- Advanced email personalization options
- Sender reputation management
Mailjet$31.50 - $35$250 - $272.50$382.50 - $425- Intuitive layout designs
- Email personalization options

1. Brevo (formerly Sendinblue)

One of the best mass email senders is Brevo.

Brevo is an all-in-one email marketing service that offers excellent deliverability and lets you optimize your send time. You can manage all your contacts using your existing customer relationship management (CRM) tool as well as gain access to various resources to help you generate leads.

It also comes equipped with detailed reporting tools to monitor deliverability and performance. It’s an optimal option for less tech-savvy users who want to set up bulk email blasts without much hassle.

Key features 📨

  • Access to a variety of templates
  • An easy-to-use drag-and-drop builder
  • Customizable opt-in form
  • Email marketing automation with workflow templates
  • Seamless integration with platforms such as Magento and WordPress

Pricing 💰

Brevo’s pricing is based on the number of emails sent. Different packages are available depending on your needs. For instance, you’ll pay $25 for up to 40,000 emails per month if you opt for the Transactional Email plan.

However, if you prefer a more comprehensive solution that comes with a suite of tools along with the ability to send mass email, then you can opt for the Starter plan. To get the same 40,000 monthly email cap, you’ll be charged $31 per month if you pay up front for the year. Alternatively, you can choose to pay month-to-month at a rate of $35.

Finally, Brevo has a very convenient pay-as-you-go option for sending mass emails. It’s really straightforward and comes with no commitment, but as you can imagine, that convenience and lack of commitment does come with an added cost. For example, if you wanted to buy 50,000 email credits, you’d be charged a whopping $165! Not exactly the most wallet-friendly option, but sometimes when you only need to send a lot of emails for a specific one-off event, then it gets the job done.

2. SendGrid

The SendGrid homepage.

SendGrid is an excellent choice for users who need more advanced customization and integration options. It gives you access to scheduling, testing, and contact management tools all in one platform. Additionally, it enables you to set up effective workflows and automate almost everything based on simple triggers.

Even though it’s a robust platform, SendGrid is still very user-friendly thanks to its drag-and-drop functionality. More tech-savvy users will be able to integrate the application with other software via SMTP API or web API. You can also add contacts via CSV file upload.

Key features 📨

  • Access to real-time analytics
  • Support for multiple user roles
  • Ability to send emails via custom domains and dedicated IP addresses
  • Bounce, unsubscribe, and spam reports
  • Email template builder
  • Customizable landing pages
  • A/B testing functionality

Pricing 💰

SendGrid’s more advanced API plans are adaptable to your needs. For 50,000 monthly emails, you’ll pay around $19.95 per month. You can also scale up to the Pro plan, which allows you to send up to 1,500,000 emails per month.

3. Elastic Email

The Elastic Email homepage.

Elastic Email is a powerful email marketing platform with an a la carte pricing system that lets you choose exactly which features you want. It enables you to schedule multiple campaigns at once with various settings such as send time and more. It also boasts advanced algorithms to help you identify invalid or duplicate messages.

You’ll be able to effectively track your campaign’s engagement and delivery results thanks to Elastic Email’s visual analytics tools. Moreover, this platform is highly scalable, allowing you to send as many as 100 million emails per month.

Key features 📨

  • Drag-and-drop functionality
  • Easy template modification
  • A/B email testing of multiple campaign variations
  • Contact management tools
  • Customizable forms

Pricing 💰

Elastic Email’s pay-as-you-go pricing is extremely affordable. You’ll pay $9 per month for up to 10,000 emails if you opt for the Email API plan with basic features. It’s also very easy to scale. For example, if you needed to send up to 50,000 emails every month, then you would simply pay more – $15 to be exact.

There are also optional add-ons that might increase the price. For example, a private IP costs $40 per month or you could spring for “dedicated support”, which is a level above the normal customer support they offer every customer.

4. Amazon SES

Amazon SES advanced cloud-based system makes it one of the best mass email senders

Amazon SES (Simple Email Service) is a highly advanced, cloud-based email marketing platform that integrates easily with developer applications. Like Elastic Email, it’s an extremely scalable option that lets you pay as you go. It’s not as user-friendly as the other solutions on this list, but when it comes to deliverability, Amazon SES comes highly recommended.

You can choose between various methods for sending out email blasts, such as SMTP or SES API. This tool also integrates smoothly with other AWS services, such as AWS IAM.

Key features 📨

  • Advanced email personalization options
  • Advanced dashboard with real-time analytics
  • Easy tracking of sent and delivered emails
  • Sender reputation management
  • Email testing

Pricing 💰

Amazon SES is affordable, costing only $0.10 per 1,000 emails you send. Although in practice, this usually comes out to be more because they also charge $0.12 per gigabyte (GB) of data in the messages you send. This means that unless you plan on sending really plain emails with only text, then you will likely also wind up with a data usage fee. Even when taking that into consideration, it still doesn’t negate the fact that Amazon SES is a very affordable, top-notch bulk email sender.

5. Mailjet

The Mailjet homepage.

Finally, our last recommendation is Mailjet, a reliable and user-friendly email service provider. It lets you create highly engaging emails thanks to its drag-and-drop builder. Additionally, you can integrate it with your current server configuration to send emails via SMTP or API.

Mailjet comes with a robust analytics tool to help monitor and optimize your campaigns. You’ll also be able to convert your results into handy data to use in your segmentation efforts.

Key features 📨

  • Extensive support documentation
  • Email personalization options
  • Intuitive layout designs
  • Real-time analytics
  • Contact management tools

Pricing 💰

For mass email sending, you can use Mailjet for $35 per month to send up to 50,000 monthly emails with no daily limit on the Mailjet Essential plan. This price is based on annual billing. If you prefer to pay month-to-month, the cost is slightly higher at $35 per month. Of course, you aren’t limited to only 50,000 emails. You can scale up to 500,000 emails and beyond, but for volumes exceeding 500,000, you’ll need to discuss with their team to get a custom quote.

Choosing a mass email sender for bulk email blasts 📧

Unlike a regular email marketing campaign, an email blast is less targeted. The goal is to reach as many subscribers as possible, which can be costly when using a regular email marketing platform.

You might be sending out thousands of high-impact messages to multiple recipient lists. Therefore, it’s crucial to use a reputable bulk email service to ensure you don’t get blacklisted.

When choosing a mass email sender, you’ll want to look out for the following features, depending on your needs:

  • Contact management tools
  • High email delivery rate
  • Email and workflow automation
  • Detailed analytics
  • A drag-and-drop email builder
  • Integration with WordPress

Keep in mind that due to the individual nature of the pricing plans offered by each bulk email provider, that a few of the above numbers are rounded off or estimated.

For example, with Brevo, their sliding scale jumps from 40,000 to 60,000, which means that there’s no true 50,000 price point as shown in the chart. To derive the $32 figure we put there, we simply took the difference in price between the 40,000 and 60,000. We then we divided that by two, and added that result onto the 40,000 price point to come up with $32.

Despite its slight limitations, the table still provides a good estimated overview of what you can expect to pay from these mass email services.

Keep reading for a more thorough look at each individual one.

Conclusion 📤

Using a reliable mass email service provider can boost the effects of your marketing strategy and help you achieve your targets. However, finding a suitable sender that makes bulk email blasts hassle-free and cost-effective can be challenging.

To make your life easier, we’ve compared five of the best mass email senders for bulk email blasts:

Provider50,000 emails/mo300,000 emails/mo500,000 emails/mo
Sendinblue$32$190$300
SendGrid$19.95$249$375
Elastic Email$15$65$100
Amazon SES$5$30$50
Mailjet$31.50 - $35$250 - $272.50$382.50 - $425

When it comes to affordability and deliverability, you can’t go wrong with Amazon SES. However, if you’re looking for a beginner-friendly, all-in-one solution, you should consider Brevo (formerly Sendinblue) as it offers excellent support for your marketing needs.

Do you still have any questions about choosing a mass email sender tool? Let us know in the comments section below!

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