Your site’s ‘About Us’ page gives you a chance to connect with your visitors on a deeper level. But in order to make that connection, you’ll need to learn how to write an About Us page that your visitors will want to read.
In this article, we’ll discuss why an About Us page is important for a successful site. We’ll also share the key elements you should include, and show you how to create an effective About Us page with our free multipurpose theme Neve. Let’s get going!
Why you should care about your About Us page
Learning how to write an About Us page may seem unimportant at first, but it can offer substantial benefits to your site and brand. By sharing details about your origins, mission, and team, an About Us page provides authenticity and humanizes your brand for visitors.
This is an important step in building trust with the people who view your site. A trustworthy website encourages visitors to take action, such as by making a purchase or signing up for your email list. It can also improve your Search Engine Optimization (SEO) and brand visibility.
Trustworthy, authentic websites are also more likely to retain visitors. Building a loyal user base is easier and more cost-effective than always having to source new traffic, so an About Us page can help you grow your brand faster and more efficiently.
After all, loyal customers are more likely to turn to your brand before searching elsewhere, giving you an edge over the competition. They can even offer you free promotion, by recommending your products or services to their own networks.
How to write an About Us page for your site (4 key tips)
When it comes to how to write an About Us page, authenticity, clearly-stated values, and availability are all key. Incorporating these elements can help you build an About Us page that will turn visitors into loyal audience members. Let’s explore four ways to do just that.
1. Share your story to encourage empathy
Sharing the story of how your brand came to be can help to humanize your site. Providing a little backstory about why you started your blog or business (and what challenges you faced in the process) will show visitors that in many ways, you’re just like them.
This will help you tap into your visitors’ empathy. Writing a few paragraphs on your site’s origins from the founder’s point of view can also help to highlight important milestones, and demonstrate how you’ve overcome obstacles to grow and improve your site.
With a theme like Neve installed on your WordPress site, you can quickly create a sleek and modern About Us page using one of the theme’s demos. Simply navigate to Appearance > Themes, and then select Theme Details on the Neve tile:
Click on the Neve Options button next, and then choose See demos to access the theme’s site library. You can edit any demo site using the Elementor page builder. In our examples, we’ll use the Original demo, which comes with pre-built sections that are optimal for building an About Us page:
By navigating to Pages and selecting Home – Front Page, Elementor, you can access and edit those pre-built sections. This is where you can replace the About section demo content with your brand’s story, offering as much detail as you’d like.
2. State your mission to encourage visitors to support you
Clearly stating your brand’s mission can help draw in visitors with similar values. People like to support causes they care about, so highlighting how you’re tackling certain issues can encourage user loyalty. A formal mission statement will also help communicate your brand’s core values.
For example, you may want to mention if your brand follows practices such as using locally-sourced materials, paying fair wages, or adopting environmentally-friendly manufacturing. These and similar issues tend to elicit strong emotional reactions from users.
Using the Original site demo for Neve that we mentioned earlier, you can access a pre-built Our Focus section to clearly display your key values:
The simple tile design will keep individual ideas organized, and easily readable for your visitors. This is an excellent way to communicate what you’re all about quickly.
3. Introduce your team to humanize your site
Sometimes, images speak louder than words. Including team member photos along with short bios shows users that there are real people invested in your brand. This can increase your site’s trustworthiness in the eyes of new visitors.
Asking each of your team members to write a short bio that shows off their personality will supply your About Us page with valuable authentic content. Then, including high-quality, professional photos of each team member will provide a solid capstone for your About Us page:
Neve’s Original site demo includes a pre-built Team Members section that makes it easy to format each person’s unique bio and photo. The separate tiles keep the section from looking cluttered, and feature a similar design to the Our Focus section for consistency.
4. Add contact information so visitors can connect with you
Availability is not only important for customer service. It can also help you build relationships with visitors. Supplying contact information or forms and responding to inquiries in a timely manner shows that you care about your visitors’ experience.
Displaying contact information such as a phone number, email, and physical address (if you have one), can help visitors get in touch. Contact forms can also help streamline and organize the process for both you and your visitors:
The Front page for Neve’s Original demo includes a pre-built contact form. Using Elementor, you can customize each field to fit the needs of your site and its users. This will make it clear to visitors how they can get in touch with you:
This demo also includes pre-built sections at the bottom of the page for your address, contact information, and social media links. You could even include a very brief recap of your mission there, to reinforce it one more time.
Recap: How to write an About Us page
When it comes to promoting customer trust and loyalty, learning how to write an About Us page can go a long way. By humanizing your brand and helping users connect to your values, this essential page brings personality and authenticity to your website.
In this article, we’ve discussed why an About Us page is crucial to a successful website. We also shared four key elements of effective About Us pages, and demonstrated how to create them with the Neve theme:
- Share your story to encourage empathy.
- State your mission to encourage visitors to support you.
- Introduce your team to humanize your website.
- Add contact information so visitors can connect with you.
Do you have questions about how to create an effective About Us page for your website? Let us know in the comments section below!