how to check website traffic

In the crowded world of online content, you’ll need a strong strategy to attract more visitors to your site. While carefully analyzing your own website’s performance is crucial, you must also keep an eye on your competitors. With this in mind, you might be looking for how to check website traffic for any site.

The good news is that you can use both free and premium tools to do just that. Plus, we’ve put together this guide on website checker tools to help you make an informed choice.

In this post, we’ll share four of our favorite website traffic checkers. Then, we’ll cover their key features, pricing, and how to check website traffic using each tool.

Here’s a short list of the four tools 🧰 that we’ll cover – keep reading for a lot more detail!

1. SimilarWeb

SimilarWeb SEO Tool homepage

SimilarWeb is an excellent option if you want to know how to check website traffic without dealing with the steep learning curve of a complicated solution. This free tool provides a no-frills way to see the traffic of any page.

What’s more, it can factor in traffic from social media and other sources, whereas many other traffic checkers are primarily focused on traffic from search engines like Google.

To get started, select the search bar on the main page, enter a domain, and click on Search:

How to check website traffic using SimilarWeb

After that, you’ll see a page that looks like the following:

SimilarWeb results for website traffic on any site

The Overview page provides valuable information such as total visits, bounce rate, pages per visit, and other key metrics.

Then, if you scroll down or click on the tabs in your left-hand menu, you can find more information about Ranking, Audience, Competitors, and more:

Audience demographics results in SimilarWeb

As you can see, the highly visual approach makes even large amounts of traffic data easy to understand. On the whole, SimilarWeb’s dashboard is very user-friendly, but you might see that the information provided is somewhat limited. After all, this is a free tool.

For example, when you click on the dropdown menu for All traffic in the upper right-hand corner of the overview screen, you’ll notice that you’re unable to view a site’s traffic split into Mobile and Desktop because this feature is reserved for premium users.

⚙️ Key features of SimilarWeb

  • Free website checker tool
  • Unlimited searches for websites and applications
  • Highly visual, user-friendly dashboard
  • The potential to upgrade to a premium plan for advanced competitor analysis of web traffic, keywords, and more
  • A Chrome extension that lets you check traffic data while browsing websites

💳 SimilarWeb pricing

SimilarWeb doesn’t advertise pricing for most of its paid plans. However, the one price listed is for the Starter: Competitive Intelligence plan. This is likely the solution you’ll need to check website traffic. It costs $167 per month, but you can try it for free for seven days:

SimilarWeb pricing

SimilarWeb offers additional digital research, sales, and investment solutions designed for larger enterprises. If you’re interested in any of these options, you’ll need to book a demo and request a quote.

2. Serpstat

Serpstat features

Next our list is Serpstat. Like most of the tools to come, Serpstat provides more than a simple website checker. In fact, it’s sort of a Swiss army knife when it comes to search engine optimization (SEO).

This makes it a great option for how to check website traffic from search engines.

This all-in-one SEO platform offers five modules: Rank Tracker, Backlink Analysis, Keyword Research, Site Audit, and Competitor Research. With Serpstat, you’ll be well-equipped to refine your marketing strategies and boost your site’s visibility.

But let’s not get ahead of ourselves. You’re probably just wondering how to check website traffic!

Luckily this process is super straightforward with Serpstat. First, you’ll need to create an account.

Once you’re logged in, you’ll need to enter a domain name on the following page and click on Search:

How to check website traffic in Serpstat

Then, you’ll be able to view the results (including website traffic) in your Serpstat dashboard.

Alternatively, you can run a Domain Batch Analysis using the Competitor Research module:

How to check website traffic using Serpstat's Domain Batch Analysis

This handy feature allows you to input a group of domains and then analyze them all simultaneously. The batch analysis will give you 18 different metrics for each domain, including website traffic, visibility, keyword data, and more.

⚙️ Key features of Serpstat

  • 30+ powerful tools for marketing, SEO, and pay per click (PPC) advertising
  • Five powerful modules, including tools like Site Audit, Competitor Analysis, and more
  • Domain Batch Analysis with 18 metrics for each domain
  • 10+ artificial intelligence (AI) tools for content creators

💳 Serpstat pricing

Serpstat advertises in various locations on its site that it’s “free.” However, this is a little misleading. You can indeed try the tool for free, but only for seven days. After that, you’ll need to choose a premium plan:

Serpstat plans and pricing

With Serpstat, you can choose from four options:

  • Lite: $69 per month
  • Standard: $149 per month
  • Advanced: $299 per month
  • Enterprise: $499 per month

Additionally, if you pay 12 months upfront, you’ll save 20 percent on the above prices.

3. Ubersuggest

Ubersuggest homepage

If you’re wondering how to check website traffic but are hesitant to pay for a premium tool, Ubersuggest may be right for you. The public version lets you run one free search per day without signing up for an account.

Just input a domain into the search bar on the tool’s main page and hit Submit. Ubersuggest will then provide you with an in-depth traffic overview, which includes information such as organic monthly traffic, organic keywords, domain authority, top SEO pages, and more:

How to check website traffic with Ubersuggest

Then, you can register for an account to run three more daily searches. All you have to do is enter a few personal details or sign up via Google.

While Ubersuggest shines when it comes to ease of use and price (you can’t beat free!), most users will find the tool limiting. That’s because, with only three or four searches a day, you probably won’t be able to make meaningful use of your competitors’ data.

If you need more searches, competitor data, and the ability to add more users and websites to your analysis, you’ll have to upgrade to a paid Ubersuggest plan. When you opt for a premium plan, you’ll also unlock more historical traffic data, top SEO pages, etc.

⚙️ Key features of Ubersuggest

  • Free website checker for up to four domains per day
  • Data on organic traffic, domain authority, organic keywords, and more
  • Additional searches, domains, websites, and users with premium plans
  • Lifetime plans available

💳 Ubersuggest pricing

As we mentioned, Ubersuggest offers a totally free version and a seven-day free trial of the paid tool. If you decide to invest in Ubersuggest after taking it for a spin, you’ll need to select a premium plan:

Ubersuggest pricing

The following plans will enable you to run more searches, view more competitor data, and more:

  • Individual: $29 per month
  • Business: $49 per month
  • Enterprise: $99 per month

Additionally, unlike any other tool on this list, Ubersuggest gives you the option to pay a one-time, lifetime fee. Here are the rates:

  • Individual: $290
  • Business: $490
  • Enterprise: $990

Moreover, no matter your plan, Ubersuggest allows you to customize it further with $5 per month add-ons. These add-ons are highly convenient because they can bump up your limits for searches, domains, tracked keywords, and more (but on a temporary basis). This way, if you know you’ll only need these increased limits for a short amount of time, you won’t have to upgrade to a higher-tier plan.

4. Ahrefs

The ahrefs website

The last tool on our list of how to check website traffic is Ahrefs. This wildly popular SEO tool offers tons of free and premium products, including Site Audit, Rank Tracker, and Keywords Explorer. When you combine any of these tools, you should be able to improve your rankings and gain more website traffic.

If you simply want to check a website’s traffic, you’ll first need to sign up for the free Ahrefs Webmaster Tools (AWT) bundle, which provides access to the Website Checker:

The ahrefs Website Checker tool

However, keep in mind that when you sign up, you’ll need to verify ownership of your website. This step will be a breeze if your site is already connected to Google Search Console. Otherwise, you’ll need to verify ownership manually using DNS records, an HTML file, or an HTML tag.

Once your site is verified, you’ll gain tons of valuable insights into your website’s performance. Of course, you’ll be able to see the organic traffic that your web pages are getting. Plus, the tool allows you to monitor backlinks, keywords, and more.

Even better, you’ll be able to access and manage all your SEO data from an intuitive dashboard:

The ahrefs dashboard

From here, you’ll be able to observe tons of web analytics in an accessible manner. For example, you can view lists, line graphs, pie charts, and more.

Still, it’s important to note that the free Ahrefs AWT plan won’t allow you to check the traffic of any website, just your own. If you want to monitor other websites, you’ll need to sign up for a paid Ahrefs plan that includes the premium Site Explorer tool.

⚙️ Key features of Ahrefs

  • Free or paid website checker tool
  • Intuitive SEO dashboard with visual data representations
  • An expansive suite of SEO tools, including Site Audit, Site Explorer, and more
  • Notification alerts for new or lost backlinks, new keywords, and web mentions

💳 Ahrefs pricing

As we mentioned, you can easily check your own website’s traffic after you’re set up with the free Ahrefs AWT plan. However, if you want to check the traffic of any website, you’ll need to upgrade to a paid plan:

Ahrefs plans and pricing

Ahrefs offers four premium options, all of which allow you to check the traffic of websites other than your own:

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month

Keep in mind that if you exceed your plan’s limits, you may be charged additional fees. However, one upside is that you’ll get two months free if you pay annually.

Start checking website traffic today 🎯

In order to reach your business goals, you’ll need people to visit your website. However, you could be unknowingly losing visitors to the competition. You won’t know where you stand until you learn how to check website traffic for both your and competitors’ sites.

If you’re looking for a straightforward and free tool for the job, we recommend SimilarWeb. It offers unlimited searches and a highly visual, user-friendly dashboard. Alternatively, larger online businesses may prefer a premium option such as Serpstat, which provides valuable insights about your competition with its Domain Batch Analysis feature.

Do you have any questions about how to check website traffic? Ask us in the comments section below!

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