best WordPress newsletter plugins

Searching for the best WordPress newsletter plugin? 🤔

Newsletter plugins can help you add two key pieces of functionality:

  • Grow your newsletter 📰 with opt-in forms and other types of list generating features.
  • Send newsletters to your subscribers directly from your WordPress dashboard.

In this post, we’ve collected both types of newsletter plugins. Some focus on helping you grow a newsletter that you manage with email marketing tools like Brevo (formerly Sendinblue), while others are full-featured solutions that can help you grow your subscribers, manage your lists, and send emails without leaving WordPress.

For each plugin, 🔌 we’ll share details on pricing, features, and ease of use.

Keep reading to get an in-depth look at the best WordPress newsletter plugins right now.

Eight best WordPress newsletter plugins

Read through the entire article, or skip to specific sections to research the best WordPress newsletter plugins:

1. Otter Blocks

The Otter Blocks plugin offers a collection of building blocks and page templates for the native WordPress block editor (Gutenberg). Both the blocks and page templates work wonders for producing the ideal newsletter experience. It’s since you can create newsletter forms, landing pages to boost conversions, and additional layouts to explain the newsletter form with media, content sections, and custom CSS.

Creating an email marketing funnel starts by adding a contact form and turning it into a lead generation form. You then integrate the form with Mailchimp or Brevo (our recommended email marketing service) to collect submissions.

🎯 Top features

  • Sleek lead generation and email collection forms
  • Templates to get started on the design
  • Integrations with Brevo and Mailchimp
  • Visibility conditions to show or hide the form in certain situations
  • Pop-up blocks to display the form in front of other content
  • A wide range of other blocks for adding content and visuals around the form
  • Block pattern templates for quickly building form landing pages
  • An integration with WooCommerce to collect payments on forms or promote products

💳 Price

Otter Blocks has a free version with dozens of blocks to use, including the subscribe form block.

Upgrade to one of the premium versions for additional features like visibility conditions, dynamic content, and add-to-cart blocks.

Premium plans:

  • Personal: $69 per year for one site, a WooCommerce builder, and all additional blocks for pop-ups, conditional displays, and more
  • Business: $129 per year for five sites, everything in the previous plan, and priority support
  • Agency: $199 per year for unlimited sites, everything in the previous plans, live chat, VIP support, and access to the templates cloud

⛳️ What makes it a good fit?

Otter Blocks is one of the best WordPress newsletter plugins due to its beautiful and easy-to-use subscribe form block. It’s also excellent for constructing professional pages for those forms, whereas other newsletter plugins are more about adding the form and making you rely on other plugins to do more. Finally, the Mailchimp and Brevo integrations turn it into a truly streamlined newsletter experience.

2. MailPoet

MailPoet is an email sending service and designer made specifically for WordPress. You receive stunning templates, high deliverability, and the option to send via SMTP or MailPoet’s own server and sending service (for a fee).

If you want an all-in-one solution to manage every aspect of your newsletter from your WordPress dashboard, MailPoet is definitely one of the best WordPress newsletter plugins for that use case.

🎯 Top features

  • A subscribe form designer with templates
  • Building and sending newsletters inside WordPress
  • Dozens of beautiful email templates
  • Pre-made WooCommerce email templates for messages like abandoned carts and first purchases
  • Options to send through SMTP or the premium MailPoet sending service
  • Email marketing for both standard businesses and ecommerce
  • Analytics for send and open rates
  • Subscriber segmentation

💳 Price

Technically, you can choose the Free plan and send through SMTP for a relatively cheap option.

But we recommend opting for the MailPoet Sending Service for improved deliverability.

Plans include:

  • Starter: Free for 1,000 subscribers and sending up to 5,000 emails per month
  • Business: $10 per month for 500 subscribers, unlimited email sends, and to remove MailPoet branding
  • Agency: $30 per month for 500 subscribers per website, and usage on 50 websites

⛳️ What makes it a good fit?

MailPoet works well for WordPress users since you don’t have to go out and get separate email marketing software like Mailchimp or Brevo. Instead, MailPoet keeps everything on WordPress, and it sends the newsletters for you.

3. Ninja Popups

ninja popups is one of the best WordPress newsletter plugins

Ninja Popups is a premium newsletter plugin that integrates with dozens of email marketing tools. The main idea behind Ninja Popups is to reveal conversion-oriented forms through pop-ups, discounts for signing up, and coupons on your forms.

🎯 Top features

  • Pop-ups with email subscription forms
  • Form reveal triggers, like upon website exit, scrolling on the page, or after inactivity
  • A/B testing for all forms
  • Form placement on sliders, bars, and pop-ups
  • Dozens of beautiful pop-ups templates with a drag-and-drop editor
  • Incentives like coupons, discounts, and prizes
  • Locking content until the user shares on social media
  • Integrations with numerous email marketing tools like MailerLite, MailPoet, GetResponse, Mailchimp, Jetpack, Brevo, and ConvertKit

💳 Price

It’s a $24 one-time fee for the entire plugin with all features. There’s an option to extend support for 12 months for an added fee.

⛳️ What makes it a good fit?

There are three reasons we like Ninja Popups as one of the best WordPress newsletter plugins:

  1. It integrates with a long list of email marketing software
  2. You can add incentives to email subscription forms
  3. There are triggers to only show pop-ups when needed

4. Bloom

bloom from elegant themes homepage

Bloom is an email subscription plugin from Elegant Themes. It provides various form templates and opt-in features to convert more email subscribers and send highly targeted content.

🎯 Top features

  • Six different email form displays, including pop-ups, fly-ins, in-line forms, below content forms, locked content forms, and widget area forms
  • Triggers that show forms after scrolling, after a certain amount of time, after purchasing, and more
  • Integrations with 19 email marketing services, such as Brevo, ActiveCampaign, MailerLite, Mailchimp, and more
  • Over 100 pre-made form templates
  • Customizations for colors, form orientation, and responsiveness
  • A complete dashboard within WordPress for seeing metrics like open impressions, conversions, and conversion rates
  • A/B testing for all forms
  • Contact management with imports, exports, email stats, and account tracking

💳 Price

Bloom comes in a subscription package with various Elegant Themes products.

Here are the subscription options:

  • Yearly Access: $89 per year for Bloom, Divi, Monarch, Extra, several website packs, product updates, and unlimited website usage
  • Lifetime Access: $249 (one-time payment) for Bloom, everything in the previous plan, and a lifetime of update and support

⛳️ What makes it a good fit?

We like Bloom if you intend to use several other Elegant Themes plugins like the Divi Theme Builder. It’s also nice for advanced control over the display of forms.

5. Newsletter

The Newsletter plugin touts unlimited subscribers, newsletters, and spam checks. Not only that, but you can create subscription forms and send emails straight from WordPress.

🎯 Top features

  • A responsive, drag-and-drop newsletter builder inside WordPress
  • Unlimited subscribers, newsletters, tracking, and statistics
  • Advanced targeting and segmentation
  • Custom forms, subscription widgets, and pages
  • Customizable themes
  • Several add-ons to allow form registrations, an archive of all newsletters, locked content, and more
  • Sending through SMTP
  • Integrations with services like Brevo, SparkPost, SendGrid, and Amazon SES

💳 Price

The standard Newsletter plugin is free. You can upgrade to a subscription to gain access to all pro add-ons, updates, and priority support.

Premium subscriptions:

  • Blogger: $96 per year
  • Agency: $376 per year

⛳️ What makes it a good fit?

The Newsletter plugin offers a nice way to make and send emails right from WordPress, particularly for SMTP sending and advanced targeting, making it on our list of the best WordPress newsletter plugins.

6. Jackmail

jackmail plugin homepage

Jackmail is a plugin that features marketing automation, an email builder within the WordPress dashboard, and an email collection form widget. It’s one of the best WordPress newsletter plugins due to its focus on bringing all email marketing functionality to the WordPress backend, including newsletter customization and contact list management.

🎯 Top features

  • A drag-and-drop email builder inside WordPress
  • HTML and plain-text customization with colors, content, and blocks
  • Forms and widgets to add anywhere on your site
  • An integration to send WooCommerce emails
  • Contact importing and management
  • 48 free newsletter templates
  • Backend email statistics
  • Templates for newsletter-specific content like unsubscribe pages
  • Scheduling now, later, or automatically with a workflow
  • Sending emails through Jackmail’s own servers (so there’s no need for SMTP)
  • Contact targeting and segmentation

💳 Price

Jackmail provides a free 30-day plan for you to test out the plugin and send 500 emails.

Thereafter, you must upgrade to one of the premium plans based on the number of emails you intend to send:

  • 5000 emails: $69 per month for all features, web agency mode, and priority support
  • 10,000 emails: $129 per month
  • 25,000 emails: $169 per month
  • 50,000 emails: $229 per month
  • 100,000 emails: $309 per month
  • 200,000 emails: $429 per month
  • 500,000 emails: $729 per month

There are custom plans to send more emails.

⛳️ What makes it a good fit?

Everything you need for collecting email addresses, designing newsletters, and sending those emails is all consolidated onto the WordPress dashboard.

7. Icegram

The Icegram plugin includes email marketing tools like lead magnets, call-to-actions, opt-ins, and pop-ups. With over 50 high-converting pop-up templates and funnels to convert website visitors, you can direct people to the right places on your website.

🎯 Top features

  • Call-to-actions and pop-up bars for getting email subscribers
  • 50+ templates and themes for forms and pop-ups
  • Integrations with various email marketing platforms like Mailchimp, Icegram Express, Constant Contact, and GetResponse
  • Lead generation and pop-up campaigns
  • Display rules and targeting
  • Action bars
  • Pop-up animations
  • CSS and Javascript customization for advanced users
  • Shortcodes for displaying subscription forms anywhere

💳 Price

There are three products from Icegram, all of which have email marketing elements: Express, Engage, and Collect.

Although you may find that Engage or Collect work well for your business, we recommend Express for general email newsletters on WordPress.

Here’s the pricing for Express:

  • Starter: $0 (forever) for one site and unlimited forms, lists, contacts, and newsletters (SMTP through WP Mail or Pepipost)
  • Pro: $129 per year for other features like unsubscribe tools, spam blocking, and use of any SMTP server
  • Max: $229 per year for added features like support on three sites, drip sequences, and SMTP sending through Mailgun or SendGrid

⛳️ What makes it a good fit?

There’s a free plan with SMTP sending, and support for unlimited everything – like forms, lists, and contacts.

8. Everest Forms

everest forms page

Everest Forms is an advanced WordPress form builder with drag-and-drop functionality, and pre-designed templates, particularly for newsletter subscriptions. You can add unlimited form fields, manage entries on WordPress, and integrate with tools like Mailchimp.

🎯 Top features

  • Pre-made templates for email newsletter forms
  • Highly customizable forms with unlimited fields
  • Spam protection
  • Integrations with services like Mailchimp, ConvertKit, and ActiveCampaign
  • Smart conditional logic
  • Email notifications and autoresponders
  • Multistep forms
  • File uploads, calculations, and payment acceptance on forms

💳 Price

There’s no free version of Everest Forms.

Here are the premium packages:

  • Personal: $69 per year
  • Plus: $149 per year
  • Professional: $199 per year
  • Agency: $299 per year

They also offer lifetime plans.

⛳️ What makes it a good fit?

It’s a versatile form plugin for the utmost control over what your email newsletter forms look like, where they go, and how they appear to users.

Get started with the best WordPress newsletter plugins today

Choosing between the best WordPress newsletter plugins will depend on your needs.

For a versatile solution, you can use Brevo to manage your newsletter subscribers and send them emails (you can get started for free), while using Otter Blocks to create the WordPress newsletter forms to grow your lists. Brevo is the actual tool we use for newsletters here at Themeisle – you can learn more in our Brevo review.

Or, if you prefer a more all-in-one approach, you can use a plugin like MailPoet to manage every aspect of your newsletter from your WordPress dashboard.

🏁 If you’re ready to get started, check out 👉 our step-by-step guide on how to create an email newsletter.

Do you have any questions about the best WordPress newsletter plugins featured in this post? Please let us know in the comments!

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