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Trying to choose between Bluehost vs WordPress to launch a website?

Choosing the right platform to launch your website can be a tough decision. Bluehost and WordPress are both popular options for beginners due to their ease of use. However, there are some key differences you should consider before signing up for one or the other.

Both platforms aim their services at first-time website owners, and both can help you create a simple blog or professional site. However, WordPress may not be suitable for all projects, so it’s smart to evaluate your needs first.

This article will discuss the differences between Bluehost vs WordPress. We’ll look at their features, pricing, and customization options. Let’s dive right in!

Understanding Bluehost vs WordPress

When comparing Bluehost vs WordPress, the most crucial distinction to understand is that Bluehost is a web hosting provider, whereas WordPress is a fully hosted content management system (CMS). This means you can publish your content on without having to purchase additional services.

Bluehost, on the other hand, is not a CMS. You’ll need to install one such as self-hosted WordPress ( to build your website. Fortunately, Bluehost makes it easy thanks to its one-click installation feature.

It’s important to note that and are not identical – is the home of the open-source WordPress software (which requires web hosting like Bluehost to use) and is one specific hosted implementation of the open-source WordPress software. In this comparison of Bluehost vs WordPress, we’re looking into what has to offer.

Bluehost vs WordPress: Four key differences

It’s possible to create a successful website using either Bluehost and self-hosted WordPress, or WordPress. However, there are some limitations you should know about. Let’s take a look!

1. Features

Bluehost is a beginner-friendly provider that offers a range of shared, virtual private server (VPS), and dedicated hosting services. Shared hosting is often sufficient for simple websites or blogs that don’t anticipate a lot of traffic. However, you can easily upgrade to a more advanced plan if your circumstances change:

Features are a strong consideration when choosing between Bluehost vs WordPress

Bluehost’s shared hosting plans include the following features:

  • Free SSL certificates
  • Unmetered bandwidth
  • Unlimited storage (except for the Basic plan)
  • Free domain registration for the first year
  • One-click WordPress installation
  • Email hosting included
  • Automatic WordPress updates
  • Access to free and premium WordPress themes
  • 24/7 customer support
  • Marketing credits towards ads

In total, you can choose from 16 different hosting plans aimed at different users and their specific server requirements.

On the other hand, offers a free plan and four paid plans:

  1. Personal
  2. Premium
  3. Business
  4. eCommerce

The options are much simpler than Bluehost’s. However, you have less control over your website’s hosting, and the features are often limited: homepage

With, you get:

  • Free SSL certificates
  • Limited storage, ranging between 3 GB (free plan) and 200 GB (eCommerce plan)
  • Essential Jetpack plugin features
  • Free domain with advanced plans
  • Limited customer support
  • Access to free themes only, unless you opt for higher plans also has a free version, which gives you free SSL certificates, essential Jetpack features, and free themes. However, once your website takes off, you’ll likely need to invest in a more pricy plan in order to gain access to key personalization options.

2. Personalization

It’s smart to consider the level of customization available to you on each platform. If you’re trying to build a professional online presence, it’s important to have complete control over your branding.

This is where’s free plan starts to look less appealing. With this solution, your website’s domain will be at (e.g., Your pages will also feature WordPress ads that you cannot remove or earn money from. This may not leave a positive impression with visitors.

You can set up a custom domain for your site and remove advertising by opting for the cheapest Personal plan. However, you’re still stuck with free themes and standard widgets, which may not offer much flexibility. To remove all branding and install your own WordPress plugins and themes, you’ll need to upgrade to the much more expensive Business package.

On the other hand, installing open-source WordPress software on any Bluehost plan will give you access to the platform’s unlimited features. This means you’ll be free to add any plugin or theme to your site, including premium extensions built by third-party developers.

Plus, Bluehost comes with a custom domain from the get-go. You can even set up a professional email address, which you can use with Gmail or other popular services such as Office 365. You never have to worry about irrelevant ads on your website, and if you do choose to incorporate them, you’ll generate revenue from them.

Basically – if you want to get the same level of personalization as Bluehost’s cheapest plan on, you’ll need to pay for at least the $300 per year Business plan.

3. Monetization

If you want to monetize your blog, comes with tools out of the box. For instance, the Personal plan enables you to create subscriber-only gated content and accept payments through your website with just a few clicks. With Bluehost, you’d need to build a membership site yourself, which is less straightforward.

Similarly, the eCommerce plan is geared specifically towards those who want to open online stores. While you can accomplish a similar outcome with self-hosted WordPress, Bluehost, and WooCommerce, you’ll have to do a lot of your own configuration and admin work.

More advanced plans also let you generate income with ads. Plus, you get access to marketing tools such as an email newsletter, social media content scheduling, and Google Analytics.

You can set up all these features on your self-hosted website as well. However, you’ll likely need to install several plugins and figure out the technical details yourself. In other words, WordPress vs Bluehost’s monetization options are the same – it’s just the level of effort involved that changes between the two platforms.

4. Pricing

If you don’t mind a generic domain and limited features, you can use for free. Otherwise, the costs are:

  • Personal: $4 per month
  • Premium: $8 per month
  • Business: $25 per month
  • eCommerce: $45 per month

To launch a professional website, you’ll need to consider the Premium plan or higher. It gives you 13 GB of storage, monetization tools, and some customization options.

And again, if you want to be able to install your own plugins and themes (like you can on any Bluehost plan), you’ll need to pay for at least the Business plan.

To compare, here’s an overview of Bluehost’s shared hosting plans:

  • Basic: from $2.75 per month
  • Plus and Choice Plus: from $5.45 per month
  • Pro: from $13.95 per month

The Plus plan gives you unlimited storage and extra spam protection. You’ll also be able to access the entire library of WordPress plugins and themes, many of which are free and enable you to achieve similar effects to the features provided by This makes Bluehost a much better value for your money.

Bluehost vs WordPress: Which is better for your website?

When deciding between Bluehost vs WordPress, it’s important to consider your goals. For instance, if you’re primarily looking for a no-frills blogging platform, might be the better choice.

It’s easy to set up, and you won’t need much technical knowledge to use it. It comes equipped with blog-friendly tools out of the box, such as social sharing buttons and monetization options. It’s also fully hosted, so you can start using it immediately.

On the other hand, if you’re serious about your website and want to have full control over every aspect of it, you should definitely opt for Bluehost. Even the cheapest plan will let you create a professional site with your custom branding. At only $2.75 per month, it’s a real bargain.

You’ll be able to access the complete set of WordPress features, which gives you flexibility and near limitless options. You can also install another CMS if you prefer. Plus, you can scale your hosting package as your website grows, which is essential for optimal site performance.


Finding the right platform for your website is often challenging. Many first-time users consider Bluehost or WordPress due to their beginner-friendly features. However, there are key drawbacks to both platforms that you’ll need to consider before committing.

In this article, we’ve discussed the main differences between Bluehost vs WordPress:

  1. Use if you want a free blog without the hassle of web hosting, or if you don’t mind paying extra for additional features.
  2. Use Bluehost if you want to create a budget-friendly professional website with custom branding, flexible web hosting, and complete WordPress features.

Do you have any questions about Bluehost vs WordPress? Let us know in the comments section below!

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Brigitte Kazenmayer
February 21, 2024 6:38 pm

If I decide to go with, can I change it to Bluehost later?

Last edited 3 months ago by Ivica
February 22, 2024 3:19 pm

Yes, you will be able to change hosting, with any other hosting (Bluehost included), where you will be able to install WordPress sites and manage them on your own:

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