Best A/B Testing Tools
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Looking for the best A/B testing tools to optimize your WordPress site? In this post, we’ve collected the six best split test tools for WordPress. Using these tools, you can compare multiple variants of your content. Most of the A/B testing tools will let you experiment with every element of the page.

You can test conversions, user engagement (via bounce rate and other data) and other aspects of your web page.

For each tool, we’ll share its key features and pricing information.

Six best A/B testing tools

1. Nelio AB Testing

Nelio AB Testing is a great WordPress plugin to test every part of your site. Use it to analyze titles, images, product descriptions, and more.

The test reports that the interface has a graphical representation for conversion rate on variant A and variant B. A horizontal bar chart features the exact conversion rates for different options. The analytics will also display page views and running days.


  • Cache support mechanism
  • Easily test headlines
  • Menu and widget testing
  • Alternative themes and CSS tests
  • Conversion analytics
  • Site-wide consistency (optional)
  • Heatmap functionality
  • Multi Goals tests (paid)
  • WooCommerce compatible
  • Quick support


You can access the basic features using the free version at For detailed testing features like 5k pageviews, an upgrade to premium is available. The paid version starts at $29 per month.

2. Simple Page Tester

Simple Page Tester is a beginner-friendly WordPress plugin for performing split testing with no coding experience. It cut-short the split testing procedure and makes it a three-step process. Conversely, an upgrade to the premium version is required to test conversions. Basic split testing for assorted variants is possible, but that’s all.


  • Super easy to use
  • SEO friendly
  • Fast setup
  • Cache compatibility
  • Google Analytics compatible
  • Conversion tracking (paid)
  • WooCommerce integration (paid)
  • Forum support and knowledge base
  • Automatic updates


Premium will unlock features such as a JavaScript snippet (for detecting conversions), email support, and detailed analytics. They feature two pricing options:

  • Standard license – $59 (single website)
  • Agency license – $149 (unlimited websites)

3. Split Hero

SPLIT HERO - best A/B testing tools

Split Hero is a professional A/B testing tool. It handles multiple websites from the same admin panel and directly sets testing campaigns. Compared to the bigger fishes with in-depth analytics, Split Hero focuses on simplicity.

The best part is that it’s compatible with the latest page builders, including Elementor, Beaver Builder, Oxygen, and Brizy. You can customize and test your pages for conversions with ease.

Plus, it offers an interactive dashboard for tallying the traffic, the bounce rate, the conversions, and many other details for a set campaign. The white space makes navigating the dashboard and handling campaigns, domains, reports, and the team quite effortless.


  • Unlimited page views
  • Unlimited websites
  • Test bounce rate
  • Auto cache flushing
  • White label PDF reports
  • Button click conversion tracking
  • Team accounts
  • Disable tracking
  • WooCommerce integration
  • Page builder compatibility
  • 14-day free trial


Feature-wise, Split Hero has a fantastic pricing plan. What sets them apart is the number of active campaigns you can run:

  • Three active campaigns – $27 per month
  • Ten active campaigns – $57 per month
  • Unlimited active campaigns – $97 per month

Additionally, you can unlock more campaigns for $5 per month.

4. WordPress Landing Pages

WordPress Landing Pages is from the same developer as the WordPress Call to Action and WordPress Leads plugins. Together they provide a funnel system for a business, but you can also utilize it as a standalone tool for testing page variants.

The centerpiece plugin is designed to test landing pages from the WordPress admin dashboard. The WordPress Landing Pages plugin is focused on creating beautiful landing pages for capturing more leads.

Thanks to the Advanced Custom Fields framework, it is possible to redesign every element of a landing page.


  • Simple and intuitive
  • Easy variant cloning
  • Create custom templates
  • Track conversion rate
  • Powerful visual editor
  • Third-party add-ons (paid)
  • 30+ custom fields
  • Regular updates


The WordPress Landing Pages plugin is free. But you can add functionality tweaks or pre-built landing page templates using the paid marketplace add-ons.

5. Google Optimize

Optimize Google

Google Optimize is a powerful split-testing tool to run under your Google account. It seamlessly integrates with Google Analytics.

Together, Google Analytics and Google Optimize offer a perfect solution for A/B testing and data collection.

As compared to the other A/B testing tools, Google Optimize is a little more complicated. But with some technical knowledge, it is one of the best A/B testing tools in the market.

Use it for varying experiments in addition to A/B/(n) testing, including redirect test and multivariate tests.

If you need some help setting it up, we have a complete guide to using Google Optimize with WordPress.


  • Responsive visual editor
  • Multivariate test available
  • Advanced tracking
  • Clean preview window
  • Server-side experiment
  • Experimental scheduling
  • Activity log
  • Google Ads and Analytics
  • AMP compatible


Google Optimize is available for free.

6. Convert


Convert might be the most powerful option in our “best A/B testing tools” list. It is designed for eCommerce stores and enterprise-level businesses. It is jam-packed with integrations including Shopify, WordPress, WooCommerce, Kissmetrics, HubSpot, Crazy Egg, and more.

Convert offers a report with aggregated metrics for test variants, which is probably the reason why brands like Sony and UNESCO use it. Another strong pillar of Convert is its dedicated support team offering access to staff developers and a quick consultation over live chat or a phone call.

However, Convert’s pricing puts it out of reach of most casual WordPress users or even small businesses.


  • Unlimited tests & collaborators
  • Unlimited client accounts (PRO)
  • SmartInsert™ no-blink testing
  • Fast Akamai CDN
  • Carbon neutral hosting
  • Rich reporting panel
  • Advanced segmentation
  • Hypotheses building
  • Dynamic testing
  • Advanced DMP profiling
  • Four test variations
  • 87 unique integrations
  • Premium class support
  • Built-in error checks
  • Live WYSIWYG editor
  • Privacy notifications
  • Secure API
  • Free 14-day trial
  • GDPR compliant


Cost-wise, if you are an individual or small business owner looking for an A/B testing tool, this one is a big NO! It is designed to offer in-depth testing for highly trafficked sites.

The three price plans based on the company’s needs:

  • Essential – It is designed for sites with 10k to 500K visitors and costs $699 per month. But you will run short on the unlimited goals, DMP profiling, and several other features.
  • Pro – They have three variations for the Pro plan for traffic between 700K to 3M. This plan starts at $899 per month.
  • Enterprise – You can also opt for a customized pricing plan for your business.

You can get a 10% discount by choosing to pay annually.

Which is the best A/B testing tool?

If you are still not sure which is the right A/B testing tool for you or want a quick recap, here are a few pointers:

  • Nelio AB Testing or WordPress Landing Pages are good native WordPress A/B testing plugins. Alternatively, the Simple Page Tester plugin is a wise choice to test everything but conversions.
  • Split Hero is great for small to mid-sized businesses.
  • Convert is an excellent enterprise-level solution.
  • Google Optimize is the most flexible free website A/B testing tool.

Do you have any questions about choosing the best A/B testing tool for your needs? Ask us in the comments section!

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