6 Best AWeber Alternatives for Email Marketing

AWeber is one of the most well-known and popular email marketing tools out there. However, that doesn’t mean it’s your only option, and there are a plethora of AWeber alternatives and competitors that offer a comparable service, top features, and variable pricing plans. We will examine the following in detail:

If you’re short on time, you can also skip ahead to our helpful comparison chart of AWeber alternatives. This will give you a summary of their pricing plans, subscriber limits, and sending limits when compared to AWeber.

Best AWeber alternatives to consider this year

In this collection of AWeber alternatives, we will look at six different email marketing services that can help you grow your email list, create highly optimized campaigns, engage with your subscribers, and drive conversions. So, let’s get started…

1. Brevo (formerly Sendinblue)

Brevo is the first email marketing tool on on our list of AWeber alternatives. It offers powerful features for marketing campaigns and automation, as well as transactional emails and SMS.

Here are its top features…

• Transactional Email and SMS – Integrate transactional email or SMS via SMPT or Brevo’s API. These transactional messages will enable you to reach your customers in real-time, based on their interactions on your website.
• Marketing Automation – Use the drag-and-drop editor to create custom multi-channel marketing workflows. These automated actions will help to guide your customers through a personalized journey, consequently leading to conversions.
• Analytics – MailerLite provides extensive data to help you to see what marketing strategies are working and what aren’t. Use A/B testing to test elements such as images, headlines, and more. And view detailed reports that breakdown how your campaigns are performing.

Brevo pricing 💰

The plans below are specifically for email marketing – there are extra charges for SMS.

• Free – Basic features, unlimited subscribers, and up to 300 emails a day.
• Starter ($8.08 per month) – The same features as the free plan, but with up to 20,000 emails per month and no daily sending limit.
• Business ($65 per month) – Up to 20,000 emails per month and extra features including advanced analytics and no Brevo advertising on your emails.

Though this is not the end of the story when it comes to Brevo pricing.

Both on the Starter plan and the Business plan, you can scale up and send more than 20,000 emails in any given month. However, as can be expected, this does increase the price.

For example, once you send 20,001 emails on the Starter plan, it will bump you into the next tier, which costs $10 more per month (for a total of $35 per month). However, for that extra $10, you will also double your sending capacity to 40,000 emails. Their pricing page has a sliding scale that allows you to easily make adjustments to your desired plan and see the resulting price.

To learn more, check out our full Brevo review.

2. Omnisend

Second on our list of AWeber alternatives is Omnisend, an omnichannel marketing automation solution built for ecommerce sites.

While AWeber focuses on helping small and medium-sized businesses grow and engage audiences through email marketing, Omnisend is all about driving sales through omnichannel experiences that sync email marketing with SMS marketing, push notifications, Google Ads, and Facebook Ads.

Here’s what you can expect if you choose to use Omnisend as an alternative to AWeber…

• Automated Omnichannel Workflows – Create an immersive omnichannel experience by piecing together multiple automated marketing channels to form a single continuous workflow. As customers flow through the sales funnel, they are nurtured at different touchpoints by personalized email messages, SMS texts, push notifications, Google Ads, and Facebook Ads.
• Pre-built Workflows – You don’t have to build your omnichannel workflows from scratch. Omnisend provides a series of pre-built campaign workflows, which you can customize with the Automation Editor. They come fully loaded, complete with goal-specific messages, subject lines, and workflow configurations. That’s much more comprehensive than AWeber.
• Fully Integrated SMS Marketing – Whereas AWeber can only facilitate SMS marketing through third-party integrations, Omnisend comes with the channel built right into its core workflows. That means you don’t have to rely on any additional tools. You can seamlessly set up personalized SMS texts within the same automated workflow as email messages, and web push notifications.
• Actionable Ecommerce Reporting – When it comes to reports and analytics, Omnisend goes well beyond AWeber’s email tracking and campaign performance analytics. Omnisend’s system aggregates your marketing and sales metrics to provide a more elaborate view of how various campaign variables are affecting your sales bottom line. This is one of the few AWeber alternatives that is capable of working out your campaign ROI.

Omnisend pricing 💰

On the pricing front, Omnisend continues to compete quite strongly with AWeber. Not only does it counter AWeber’s generous free plan with its own free offering, but it also has premium packages whose pricing is just as granulated as AWeber’s.

What this means is, the rates for the paid plans will vary based on the number of contacts on your mailing list.

Here are all the pricing details…

• Free – Omnisend grants you the bandwidth for 500 email sends per month and a reach of up to 250 recipients. What’s more, you get to leverage the entire omnichannel automation suite.
• Standard ($16+ per month) – Starting at $16 per month, the Standard option supplements all the Free features with 24/7 technical support, a customer success manager, and unlimited web push notifications.
• Pro ($59+ per month) – This starts at $59 per month and it offers just enough to suit high-volume senders. We’re talking about all the features on the Standard package, along with free SMS credits, full-time priority support, a dedicated customer success manager, plus advanced reporting features.

For more on how Omnisend compares with other top AWeber alternatives, check this detailed roundup of the Best Mailchimp Alternatives.

3. Mailchimp

The third entry on our AWeber alternatives list is a well-known option – Mailchimp.

This solution is a popular email service provider that offers a range of impressive features. Mailchimp enables you to create unique and highly optimized email campaigns, social ads, email opt-in forms, landing pages, and more. All of these tools can help you to connect with your target audience.

You can also connect Mailchimp with your favorite apps and tools, and automate your workflows, resulting in smoother and more efficient marketing processes.

• Email Campaigns – Create beautiful emails that reflect and promote your brand, and importantly reach your audience. Mailchimp provides a drag-and-drop email editor to help you design your emails to your exact specifications.
• Automate Your Marketing Campaigns – Set up a range of email automations, including a welcome email series, birthday and anniversary messages, latest post notifications, and more.
• Social Media Ads – Use your Mailchimp data to create ad campaigns for Facebook and Instagram, as well as remarketing ads for Google. You can create, buy, and track ads, all from your Mailchimp dashboard, as well as use your mailing list to reconnect with your target audience, or find new potential customers through your existing contacts.

Mailchimp pricing 💰

Mailchimp offers four plans, but the first three will suffice for most people’s needs…

• Free – The free plan provides users with some of the key MailChimp features but is capped at 1000 emails a month, and 500 subscribers. You also only get one user and support is limited to your first 30 days, and only via email.
• Essentials ($13.00+ a month) – Benefit from 24/7 email and chat support, up to three users, and removed Mailchimp branding, as well as sending up to 6,000 emails per month. Pricing varies from $13.00+ depending on the number of total subscribers to your email list.
• Standard ($20+ a month) – Unlock extra marketing tools, including advanced segmentation options and analytics, as well as a higher send limit of 6,000 emails per month, with access for up to five users. Again, pricing will increase as your subscriber numbers grow.

For more information on how the free Mailchimp plan compares to other free email marketing services, check out our guide to the best email marketing services.

4. GetResponse

GetResponse is an all-in-one online marketing platform that can help you grow your business, whatever your industry or niche. With its suite of email marketing and campaign management tools, you can use GetResponse to build a following, increase sales, maximize ROI, and much more.

Here are just some of the top features that GetResponse provides…

• Email Marketing – Use the drag-and-drop editor and email templates to create beautiful responsive emails. Then schedule your emails to arrive at the optimal time to ensure they get seen by your audience. You can also split test your emails, monitor advanced analytical data, and much more.
• Connect Your Store – Help boost sales by connecting your online store with GetResponse. Online store email automation options include abandoned cart emails, product retargeting and recommendation emails, as well as loyalty and reward emails for top customers.
• Webinars – GetResponse provides a complete webinar marketing solution to enhance communication with your customers. Through GetResponse you can send webinar invites, reminders, and follow up emails, consequently helping to push sales and conversions.

GetResponse pricing 💰

If GetResponse looks like the right email marketing platform for your needs, then you can select from one of four packages. The free plan limits the size of your email list to 500 subscribers, while the three paid plans start you off at 1,000 subscribers as the ceiling. All three paid plans are scalable, with the next level up capping you at 2,500 subscribers, then 5,000, and several more levels after that until you reach 100,000.

GetResponse also offers pricing discounts if you purchase a plan up front for a year (18% off) or for two years (30% off). The prices shown below are for the annual plans…

• Free ($0) – Ideal for those just starting off in the email marketing world, this plan provides the basic features needed for email campaigns and marketing automation. It also lets you build one landing page, gives you access to email templates, and allows you to send up to 2,500 emails per month.
• Email Marketing ($13.20+ per month) – Features include autoresponders, API integrations, basic list segmentation, and the ability to send unlimited emails. You can also set up as many landing pages as you want.
• Marketing Automation ($48.38+ per month) – For marketing pros with advanced needs, this plan give you all of the above, plus various automation tools, and the ability to create sales funnels.
• Ecommerce Marketing ($97.58 per month) – For businesses seeking a high-performance solution, GetResponse’s highest tier offers advanced features like abandoned cart recovery, web push notifications, production recommendations, and promo codes.

For an in-depth comparison of GetResponse and AWeber, check out this GetResponse vs AWeber review.

5. MailerLite

MailerLite is another impressive solution in this list of AWeber alternatives. This intuitive mailing service is regularly adding new features, making it a viable and cheaper alternative to some of the more well-known options.

So let’s check out some of the top features from MailerLite…

• Create Amazing Campaigns – MailerLite enables you to create a wide assortment of campaigns including newsletters and eCommerce related emails. Use the free templates, drag-and-drop editor, and the rich text editor to create emails that convert.
• Grow Your Subscriber List – Capture emails using one or more of the lead generation tools that MailerLite provides. Build and display landing pages, custom pop-ups, or optimized forms, to help turn website visitors into subscribers and customers.
• Advanced Targeting Features – Personalize your campaigns with advanced targeting features including list segmentation, subscriber tagging based on behavior and interests, and personalized automated emails.

MailerLite pricing 💰

MailerLite has a limited, but generous free plan and two paid (premium) plans, along with custom pricing options for agencies or others with large-scale emailing needs.

All three of their main plans cap you at 500 subscribers as a baseline, but unlock additional features as you work your way up. Their pricing page also has a convenient sliding scale at the top, which allows you to adjust the initial 500 subscriber limit to gradually higher tiers (2,500, 5,000, 8,000…all the way to 500,000 subscribers).

They also give you up to 15% off if you pay up front for the year. The prices shown below are the per-month cost if you choose to take advantage of this annual pricing discount.

The details of their 500 subscriber baseline plans are…

• $0 per month – Send up to 12,000 emails, one user, and Monday through Friday email support.
• $9.00 per month – Send unlimited emails, up to three users, and 24/7 email support.
• $19 per month – Send unlimited emails, unlimited users, and 24/7 live chat and email support.

If you’re looking for more budget AWeber alternatives, check out our collection of the cheapest email marketing services.

6. ConvertKit

ConvertKit is an extremely feature-rich solution that helps you to create beautiful, personalized email campaigns. You can also grow your list with attractive forms, access subscriber and conversion data, and much more.

So let’s take a look at a few of ConvertKit’s best bits…

• Organize Subscribers – ConvertKit enables you to organize your subscribers with tags and segments. This enables you to send them highly targeted content tailored to their location, or based on their behavior on your site, or their interests, to name a few options.
• Integrations – ConvertKit integrates with 80+ apps and web services to help you streamline and automate your marketing workflows, connect your data, and enhance your everyday tools.
• Support – The ConvertKit knowledge base boasts a 100+ article and guides to get you started, as well as live workshops and ticketed support.

ConvertKit pricing 💰

Much like MailerLite, ConvertKit also has one free plan and two paid plans. All three ConvertKit plans follow a similar structure to MailerLite, except that ConvertKit sets their baseline subscriber limit to 300 (versus MailerLite’s 500). They have a sliding scale on the top of their pricing page as well, so that you can easily check how much the next tier up would cost you.

They also give you two months off if you pay up front for the year. The prices reflected below are the per-month cost if you choose to pay on an annual basis.

The details of the three ConvertKit plans at the 300 subscriber baseline level are as follows…

• $0 – One user can create unlimited landing pages, forms, and broadcasts, and receive community support only.
• $25.00 per month – Up to two users, get the above, plus live chat and email support, automated email sequences, and more.
• $25 per month – Unlimited team members, get the above, plus a newsletter referral system, advanced reporting, and more.

For a more in-depth look at ConvertKit’s features and how it compares to other email services check out this ConvertKit vs ActiveCampaign comparison.

Conclusion

Whether you’re looking for something cheaper or with more functionality, there are numerous AWeber alternatives that will provide the features and tools that you need to help you grow your business. Let’s take a final look at how the pricing compares across the solutions…

Any questions about which one of these AWeber alternatives is right for you? Ask away in the comments!