10 Clever Ways How to Promote Your Blog and Grow Traffic

As a blogger, you’ll want to drive as much traffic to your website as possible. However, with evidence suggesting that millions of blogs ^[1] are being published every day, you’ll need to think outside of the box when it comes to how you promote your blog.

Fortunately, there are plenty of unusual and clever ways to promote your WordPress blog in 2024. By getting creative, you should have no problems convincing readers to opt for your content over the competition.

In this post, we’ll show you how to promote your blog in 2024. This guide includes plenty of tips you won’t find elsewhere. Let’s get started!

How to promote your blog

1. Sponsor a podcast
2. Speak at events
3. Turn your content into YouTube videos
4. Partner with influencers and micro-influencers
5. Build a member’s area
6. Post your blog highlights on TikTok and Snapchat
7. Find relevant niche bookmarking sites
8. Report on LinkedIn and Medium
9. Comment on third-party blogs
10. Add tweetable quotes

1. Sponsor a podcast

Podcasts are excellent mediums for enjoying content on the go. They’re also available on various well-known platforms, including Google Play, iTunes, Spotify, and even YouTube. Maybe that explains why over 100 million Americans ^[2] listen to podcasts every month.

With such huge audiences, podcasts provide the perfect opportunities to connect with new readers. Even better, there are lots of ways to get involved with this medium.

With many podcasts relying on sponsorships, you might lend financial support in return for an advert or byline:

Alternatively, you could feature on the podcast itself, either as an interviewee, guest, or expert. By presenting yourself as a blogger with something interesting to say, listeners will likely want to hear more from you.

When it comes to finding these opportunities, you may want to check out a podcast’s website for more information. Alternatively, most podcasters are actively looking for partners via social media:

For the best results, we recommend finding a niche podcast that appeals to your target audience rather than getting distracted by high viewing numbers. During your search, it also may help to use a directory such as Listen Notes.

2. Speak at events

Blogs may be digital, but that doesn’t mean you can’t promote them in person. You can connect with potential new readers in the real world by speaking at in-person events or virtual conferences.

These events can be anything from a small, local meetup to a conference. The key is to find an event where your target audience is likely to attend. If attendees enjoy your session, they may decide to check out your blog.

Using social media can be a great way to discover relevant events. For this reason, you may want to join Facebook, Slack, or LinkedIn groups that are pertinent to your blog’s topic.

There are even sites that specifically promote events, such as the Meetup site:

Once you’ve secured a speaking spot, it’s essential to make the most of it. This often means promoting your involvement across social media, writing blogs about your experience, and perhaps even vlogging the event. All of these strategies can help attendees discover your blog and boost your profile as an industry influencer.

3. Turn your content into YouTube videos

In the United States, YouTube had a reach of around 74% in 2020 ^[3]. That’s an advantage well worth pursuing.

Creating quality videos takes time. For this reason, we recommend repurposing your blogs as videos. Since much of your content already exists, you should be able to produce high-quality clips in less time.

This process may be as simple as posting the highlights from your latest blog. You can then include a link in the video description, encouraging viewers to check out the related post.

Alternatively, you might cherry-pick highlights from several blogs. This strategy can be an effective way to generate skyscraper content that feels original. Even better, you can cite multiple posts as your inspiration and potentially attract even more traffic.

4. Partner with influencers and micro-influencers

An influencer is someone who has a significant online following. Similar to traditional celebrity endorsements, influencers can promote your blog to their audiences. They may feature your blog in the description of their latest YouTube video or share your content on social media.

The key to successful influencer marketing hinges on finding the right partner. For the best results, you should opt for an influencer whose followers represent your target audience.

While it’s easy to focus on subscriber count, you may also want to consider partnering with a micro-influencer who operates within your specific niche. Not only will this strategy help you connect with a receptive audience, but evidence suggests that micro-influencers have higher engagement rates. This statistic is most notable on TikTok, where micro-influencers receive 17.96% engagement ^[4], compared to 4.96% for mega-influencers.

You can discover the perfect influencer partner by scouring relevant hashtags on social media sites. Alternatively, you can find influencers who are actively looking for partners using a platform such as Fiverr.

5. Build a member’s area

Using membership functionality is a great way to transform one-time visitors into loyal repeat readers. After completing the registration process, your audience may feel invested in your blog, and therefore more compelled to keep coming back.

As part of the registration process, you’ll also typically collect members’ contact information. You can then target these readers with email marketing.

For example, you might create a newsletter with a roundup of your latest posts:

If you use an advanced membership plugin, you can even restrict access to your content based on membership level roles. These role-based permissions can create a sense of exclusivity, which can help drive engagement.

6. Post your blog highlights on TikTok and Snapchat

Although it’s debated by some experts ^[5], it’s widely believed that attention spans are shrinking. Whether this is myth or fact, you may get positive results by condensing your latest post’s highlights into a short clip.

Quick and easy content is ideal for short-form video sites such as TikTok and Snapchat:

After catching a user’s attention with a rapid-fire video, you can include a link to the full post in your profile. Alternatively, you can utilize a single profile link service such as Linktree:

TikTok had roughly 834 million users in 2023 and is projected to hit 900 million by the end of the year ^[6]. That alone should be enough to convince you that promoting your blogs on video-sharing platforms could prove lucrative.

However, it’s important to keep in mind your target demographics. Teenagers in the 18-19 year old age range account for 67% ^[7] of TikTok’s active user accounts in the United States. This means that first and foremost, your messaging on this platform needs to resonate with young people.

7. Find relevant niche bookmarking sites

You can use bookmarking sites to share your blog with an entirely new audience. However, it’s important not to get carried away.

If you share every post across multiple bookmarking sites, you may be labeled a spammer. This title can earn you negative attention and may damage your blog’s reputation.

For this reason, we recommend finding bookmarking sites that focus on your specific niche. This strategy increases the chances that readers will positively receive your content.

A quick Internet search reveals plenty of specialist bookmarking sites. For example, if you write about starting your own business, you might post your content on the BizSugar site:

Even when posting to a niche site, less is often more. You should only ever share blogs that add genuine value to the discussion.

It’s also important to give back to the community. This may involve sharing third-party blogs or commenting on any articles that you enjoyed.

8. Repost on LinkedIn and Medium

Your ultimate goal is to drive more people to your blog. With this in mind, reposting your content on third-party sites may seem counterproductive. However, if users enjoy your reposted content, they may decide to check out your blog.

There are countless blogging platforms to choose from. However, with a rumored 100 million monthly readers ^[8], you may want to consider republishing on the Medium website:

You can also cross-publish your posts on LinkedIn. While adding a link to drive people to your blog may be tempting, your posts can quickly get lost in the overall feed. By contrast, LinkedIn articles are considerably easier to find:

For the best results, we recommend publishing content that has already proved popular on your own website. You can analyze each post’s performance using a tool such as Google Analytics.

9. Comment on third-party blogs

Instead of viewing other bloggers as competition, you can grow your online presence by becoming involved in the community. You can start by identifying the top websites within your specific niche.

This process may be as simple as entering relevant keywords into your favorite search engine. Alternatively, you can search for top blogger listicles, such as “top web design blogs”:

After identifying these third-party blogs, it’s time to get involved. By becoming a regular commenter, you’ll start to build a reputation and presence in the community:

You may even catch the interest of other readers or the website owner themselves. They might then decide to check out your blog.

However, it’s crucial that you avoid spamming. You should only comment if you add something valuable to the discussion. Furthermore, you should reconsider indulging in self-promotion.

10. Add tweetable quotes

With roughly 666 million users ^[9] around the world, Twitter provides a huge opportunity to promote your blog. You can actively encourage readers to share your content by creating tweetable quotes. These are ready-made quotes that fit neatly into Twitter’s character limit:

Whenever a reader clicks on this quote, it’ll generate a pre-written tweet containing the text. This feature makes it easy to share your blog in an engaging way.

You can add tweetable quotes to your posts using a plugin such as Better Click to Tweet. This tool can embed a quote in any of your web pages with a shortcode or an editor block:

When deciding what to include in your quote, try to use text that sparks an emotional response. This can be anything from curiosity, to agreement, to even outright disagreement, where appropriate.

Start promoting your blog in 2024

If you’re questioning how to promote a blog, we recommend focusing on channels that connect you with your ideal target audience. This may mean partnering with micro-influencers or niche bookmarking sites. Tweetable quotes can also make your content more shareable.

Of course, while these unique ideas can help you drive more traffic, you’ll also want to focus on the fundamentals such as search engine optimization and keyword research.

Do you have any questions about how to promote your blog in 2024? Let us know in the comments section below!