Kartra Pricing Explained

Even the simplest successful business relies on a variety of tools to run. Choosing those tools, learning how to use them all, and getting them to work together can be its own full-time job. Kartra claims to provide all the tools you need to succeed in one place, but what do you really get with each plan?

This Kartra pricing guide will explain that and more.

By the time you’re finished reading, you’ll have all the knowledge you need to choose a Kartra plan for your company.

Kartra tools available across the platform

Kartra pricing: Kartra homepage

Kartra Pages

Kartra Pages is a drag-and-drop page builder with an impressive library of over 500 professionally designed templates. You can publish pages built with Kartra directly to your own custom domain.

Availability:

All plans come with unlimited pages.

Kartra Forms

Kartra Forms is a 100% GDPR compliant form builder with dozens of templates and extensive customization options. Best of all, users who sign up with Kartra Forms automatically have profiles created by Kartra Leads, giving you a robust understanding of how each person interacts with your brand.

Availability:

All Kartra users get unlimited access to Kartra forms.

Kartra Leads

Kartra Leads is a lead management tool that tracks every action a user takes on your site and uses it to build a customer profile where you can view their demographic information, any contact information they’ve provided, a full list of their interactions with your brand, and more.

Availability:

Kartra has strict limits on the number of leads you can enter into its system on each plan:

  • Starter users get 2,500 leads
  • Growth users get 12,500 leads
  • Professional users get up to 25,000 leads
  • Enterprise users get up to 250,000 leads

The site doesn’t specify if these are permanent or annual limits.

Kartra Mail

Katra Mail is a full-service email marketing platform with several advanced features, including A/B testing and behavior-triggered automations.

Availability:

All Kartra plans include unlimited emails.

Kartra Checkouts

Kartra Checkouts is a shopping cart/payment processing system. This tool lets you customize the entire checkout experience as well as manage important details like sales tax. You can use Kartra Checkouts to sell products or services as a one-time purchase, subscription, or membership.

Availability:

Kartra users on the Starter plan are able to sell 20 different products on their sites. All other plans allow for the sale of unlimited products.

Kartra Calendar

Kartra Calendar makes it easy to schedule classes, coaching calls, and other appointments with your customers.

Availability:

All Kartra users get full access to Kartra Calendar.

Kartra Funnels and Campaigns

Kartra Funnels and Campaigns is an advanced workflow tool that lets you plan and organize every aspect of major marketing campaigns. You can also connect pages and automations created with Kartra directly to a specific marketing funnel or campaign.

Availability:

All Kartra users have unlimited access to this tool.

Kartra Memberships

Kartra Memberships lets you create a robust multi-tier membership program. This tool also has everything you’ll need to create and manage online courses, including content dripping and the ability to track student progress.

Availability:

All of the plans let you create unlimited memberships with Kartra Memberships. The number of sites is dependent on the plan – one, three, five on the three main plans, and a whopping 50 on the Enterprise plan!

Kartra Surveys and Quizzes

Kartra Surveys and Quizzes makes it possible to create customer experience surveys and scored quizzes for students taking your classes. The program also provides detailed reporting on all responses.

Availability:

All Kartra users get unlimited access to this tool.

Kartra Videos

Kartra Videos is a video player that lets you upload videos directly to your site, rather than having to host them on a platform like YouTube. Kartra Video also lets you customize the appearance of the video player, add watermarks to your videos, and insert calls to action at various points throughout a video.

Availability:

Users with the Starter plan can upload up to 50 videos on their Kartra site. All other plans offer unlimited video uploads.

Kartra Helpdesk

Kartra Helpdesk makes it easy to receive, organize, and respond to support tickets via live chat or email. You can also save the answers to frequently asked questions as canned responses, which can then be added to conversations with a single click.

Availability:

Users with the Kartra Starter plan can create one helpdesk. All other plans allow for the creation of unlimited helpdesks.

Kartra Affiliates

Kartra Affiliates makes it easy to create your own affiliate program, rewarding customers when they convince new people to buy your stuff. This includes the ability to create multiple membership tiers and to set commission rates based either on membership tier or the product being sold.

Availability:

All Kartra users get unlimited access to Kartra Affiliates.

Kartra Agency

Kartra Agency allows users to create accounts for clients and sublease them. You can then choose to manage client sites yourself or provide them with login credentials to manage the sites on their own. You’ll also get access to a dashboard where you can view important analytics for each site connected to your account.

Availability:

To access Kartra Agency, you must choose the Growth plan or any tier above it.

Kartra pricing

Now that we’ve established the features you’ll get as a Kartra member, it’s time to take a closer look at the cost.

There are four Kartra pricing plans:

  • Starter. This plan is available for $99/month when purchased annually. The plan includes one custom domain, 2,500 contacts, and unlimited email & SMS messaging. Notable features include unlimited products, unlimited funnels, unlimited pages & forms, unlimited memberships & courses, a drag-and-drop page builder, fully integrated e-commerce, calendar booking, Kartra AI features, and 100 pre-built campaigns. This plan is positioned for those looking to quickly launch their business.
  • Growth. This plan is available for $189/month when purchased annually. Marked as the “Best Value” option, it includes everything in the Starter plan plus three custom domains and an increased limit of 12,500 contacts. Additional features include funnel simulation, webinars with up to 300 attendees, advanced automations, affiliate management, surveys & quizzes, and helpdesk functionality.
  • Professional. This plan is available for $429/month when purchased annually. It includes five custom domains and 25,000 contacts, building upon all Growth plan features. This tier adds real-time funnel analytics, webinars for up to 1,000 attendees, and helpdesk live chat capabilities. It’s positioned for users needing advanced tools and higher capacity.
  • Enterprise. This plan is available for $750/month when purchased annually. It includes all Professional features plus significant scaling: 50 custom domains, 250,000 contacts, 50 team members, and webinars for up to 5,000 attendees. This tier is designed for large-scale operations requiring maximum capacity and functionality.

How Kartra compares to the competition

The last thing to consider before you invest in Kartra is how Kartra compares to other all-in-one business tools. Specifically, I’ve taken a look at Kajabi and ClickFunnels to see how they compare to Kartra in terms of the features available and cost.

Kajabi

Kajabi homepage

Kajabi is an all-in-one business platform that lets you create everything you need to run a knowledge-based business, including:

  • A fully functional website
  • Online courses
  • Membership programs
  • Coaching programs
  • Sales funnels (called pipelines on this platform)
  • Newsletters
  • Podcasts

Kajabi also includes email marketing services and payment processing with both PayPal and Stripe.

What you won’t get with Kajabi is much in the way of ecommerce options. You can’t sell physical products and the number of knowledge products you can create is limited based on your plan, with the most basic plan only letting people sell three products at a time. This makes Kajabi somewhat less flexible than Kartra in terms of features.

Kajabi pricing

Kajabi offers three pricing plans:

  • Kickstarter. Available for $55/month ($660/year) when purchased annually. This plan, designed for new users getting started with their business, lets users create one website with one product and includes 50 landing pages, 1,250 marketing emails, and 250 contacts. The plan has 0% transaction fees and is exclusively available to new users.
  • Basic. Available for $119/month ($1,428/year) when purchased annually. This plan lets users create one website with up to three products and includes unlimited landing pages, unlimited marketing emails, and 10,000 contacts. The plan comes with 0% transaction fees.
  • Growth. Available for $159/month ($1,908/year) when purchased annually. This plan, marked as the most popular option, lets users create one website with 15 products and includes unlimited landing pages, unlimited marketing emails, and 25,000 contacts. The plan comes with 0% transaction fees.
  • Pro. Available for $319/month ($3,828/year) when purchased annually. This plan lets users create up to three websites with a total of 100 products. It includes unlimited landing pages, unlimited marketing emails, and 100,000 contacts. The plan comes with 0% transaction fees.

Kajabi’s plans target users in a wider range of their business, with the Kickstarter plan being particularly attractive for someone just getting started. At the higher range, Kartra is arguably the better choice though.

ClickFunnels

Kartra pricing: Kartra vs ClickFunnels

ClickFunnels is a specialized website builder for creating marketing funnels. The software includes a drag-and-drop page builder, a customizable shopping cart and checkout experience, and autoresponders. All of this is managed through your merchant account, which also provides detailed analytics and order management.

What I like about ClickFunnels is that it’s very user-friendly. You can build your site and start selling in minutes, even if you’ve never built a website before.

However, ClickFunnels has a narrower range of features. There’s no built-in calendar, email marketing service, helpdesk functionality, or affiliate program creation. If you’re looking for a true all-in-one solution, Kartra beats ClickFunnels.

ClickFunnels pricing

ClickFunnels has two pricing plans:

  • Startup. Available for $81/month when billed annually (reduced from $97/month, saving $194/year). This plan includes 3 brand workspaces and 3 team members. It offers unlimited capabilities across several key features: funnels, courses, members, contacts, pages, and domains. Each workspace can serve as a separate brand environment, making it suitable for managing multiple small businesses or projects.
  • Pro. Available for $248/month when billed annually (reduced from $297/month, saving $594/year). This enhanced plan provides 10 brand workspaces and 10 team members, along with the same unlimited features as the Startup plan: unlimited funnels, courses, members, contacts, pages, and domains. The increased workspace and team member allowance makes it ideal for larger operations or agencies managing multiple brands.

These plans are fairly similar in cost to the Kartra Starter and Growth plans, despite the platform having fewer features. This makes Kartra the clear winner when comparing Kartra vs ClickFunnels.

Overall

A quick look at the competition shows that Kartra is the best all-in-one business tool in terms of both features and pricing. You can see this reflected in the table below:

Kartra vs the competition
Kartra Kajabi ClickFunnels
Website Multiple domains (1-50+ based on plan) 1-3 websites based on plan 3-10 brand workspaces based on plan
Ecommerce Unlimited products with fully integrated e-commerce on all plans Digital products only: 1 product (Kickstarter), 3 products (Basic), 15 products (Growth), 100 products (Pro) Unlimited on all plans with integrated e-commerce features
Email marketing Unlimited email & SMS on all plans, with pre-built campaigns Unlimited marketing emails on all plans except Kickstarter (1,250 limit) Included with unlimited contacts on all plans
Course creation Unlimited memberships & courses on all plans Unlimited courses on all plans
Membership programs Unlimited memberships with integrated features Available on all plans with varying member limits Unlimited members on all plans
Cost (from) Starter: $99/mo Kickstarter: $55/mo Startup: $81/mo

Final thoughts on Kartra pricing: is it worth it?

Kartra isn’t the most affordable way to start a business, but the platform offers an enormous range of built-in features. This allows you to expand your business into new areas like ecommerce, membership programs, and selling digital courses, all without needing to learn or integrate third-party tools.

When you consider the full range of features available, and the cost of less impressive tools like Kajabi or ClickFunnels, Kartra pricing is quite reasonable.

Still not sure which plan you want to choose? Here’s a quick overview of what each plan is best for:

  • The Starter plan is an excellent choice for small to medium-sized businesses that don’t expect to receive a significant number of support requests, such as ecommerce stores.
  • The Growth plan is ideal for small to medium-sized businesses that expect to receive a significant number of support tickets, such as companies selling highly technical software.
  • The Professional plan is an excellent choice for medium-sized businesses expecting or experiencing significant growth.
  • The Enterprise plan is ideal for large companies looking to do all of their online management in one place.

👉 Go to Kartra

You can also compare plan features using the table below:

Kartra pricing
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