Best WordPress Email Marketing Plugins

Looking for the best WordPress email marketing plugins? In this post, we’ll feature six great options and help you decide which plugin is right for you.

1. SendinBlue Subscribe Form and WP SMTP

SendinBlue Subscribe Form and WP SMTP is the official WordPress plugin for the SendinBlue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.

Key features:

  • Build custom subscription forms, and embed them in posts, pages, or widget areas
  • Use a drag-and-drop tool to create emails from scratch (or start from a template)
  • Segment and automate your newsletters in a variety of ways
  • View real-time statistics about your emails, such as clicks, opens, and so on

What you’ll need to use it:

In order to use this plugin, you’ll also need to use the SendinBlue email marketing service. You can get started with this service for free.

Pricing:

The plugin itself is free, and there’s a no-charge SendinBlue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at €19 per month (approximately $21.50).

Who should use it:

Naturally, if you’re already using the SendinBlue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.

2. Email Subscribers & Newsletters

If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.

Key features:

  • Add a subscription box to your site for collecting email addresses
  • Send out email newsletters manually, or automatically based on specific triggers
  • Receive notifications when new subscribers sign up and send out automated welcome emails
  • View email data, such as when each was sent and viewed

What you’ll need to use it:

Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.

Pricing:

Along with the free version, there’s a premium tier starting at $19.99 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.

Who should use it:

This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.

3. Newsletter

Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.

Key features:

  • Collect email addresses via a customizable widget, page, or form
  • Create newsletters using a responsive drag-and-drop system
  • Segment your list to target different audiences with specific messaging
  • Use a central status panel to configure the plugin and keep an eye on your campaigns

What you’ll need to use it:

You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.

Pricing:

The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $65.

Who should use it:

Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.

4. MailChimp for WordPress

This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.

Key features:

  • Create custom sign-up forms and add them to your WordPress site
  • Integrate with a wide variety of form builder and e-commerce plugins
  • View detailed reports about your campaigns (premium only)
  • Send automatic notifications when new subscribers sign up (premium only)

What you’ll need to use it:

To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 2,000 subscribers and 12,000 emails per month. The paid tiers start at $10 per month, and prices scale with the number of subscribers you need.

Pricing:

As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.

Who should use it:

This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly-customized campaigns.

Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.

5. Mailster

Mailster is one of the best WordPress email marketing plugins

Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.

Key features:

  • Create emails using a library of templates and a drag-and-drop builder
  • Set up customized automation, and send out emails based on specific trigger points
  • Manage and segment your email lists within WordPress itself
  • View detailed analytics on your emails and subscribers, via a centralized dashboard

What you’ll need to use it:

You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.

Pricing:

As we mentioned, Mailster is a premium plugin. It will cost you $59 for a one-site license, updates, and six months’ worth of support.

Who should use it:

If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.

6. MailPoet

MailPoet is a freemium plugin that integrates smoothly with your WordPress dashboard. You can create, schedule, and send emails right from your site, and manage your lists as well.

Key features:

  • Create a subscription form, and embed it wherever you like on your site
  • Build emails either from scratch or by using a variety of starter templates
  • Set up multiple subscriber lists, and manage them within WordPress
  • Send automatic signup notifications and welcome emails

What you’ll need to use it:

MailPoet can be used on its own, either by sending emails via your own server or a third-party service of your choosing. You can also sign up for a MailPoet sending plan, either free or premium.

Pricing:

The base plugin is free, and there’s also a free sending plan that supports up to 2,000 subscribers. If you want access to statistics and reporting features, you can get the premium plugin for $99. Alternately, you can pick up the premium version and MailPoet’s sending service in combination, starting at $10 per month (prices scale with subscriber count).

Who should use it:

Besides being a full-featured WordPress solution, MailPoet’s chief advantage is its scalability. You can start out with the free plugin and only pay for more features and resources as you need them.

Recapping the six best WordPress email marketing plugins

If you have a WordPress site, you’ll want to use it as the ‘home base’ for your email marketing campaigns. With the right plugin, you can easily manage subscription form building, email creation, list management, analytics tracking, and more – right from your website.

To recap, here are six of the best WordPress email marketing plugins you may want to try:

  1. SendinBlue Subscribe Form and WP SMTP: A WordPress plugin that connects your site to the SendinBlue service.
  2. Email Subscribers & Newsletters: An easy-to-use, no-frills solution with plenty of automation options.
  3. Newsletter: An excellent choice for targeted campaigns and list segmentation.
  4. MailChimp for WordPress: A tool for connecting your site to Mailchimp, enabling you to build forms, view analytics, and so on.
  5. Mailster: A premium-only plugin that provides a fully-featured email marketing solution with lots of features.
  6. MailPoet: A highly-scalable option with both free and premium tiers, along with optional sending plans.
Have any questions about these plugins? Ask away in the comments and we’ll try to help!
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