How to Build a Target Audience Profile for Your WordPress Blog (3 Simple Steps)

Knowing who your audience is enables you to engage them more effectively, and also provides you with the information you need to create better content. In this article, we're going to talk about the concept of an 'ideal' audience. Then we'll help you create your target audience profile, and introduce you to a few ways to engage that audience.

How to Create a WordPress Newsletter Campaign Using MailPoet

There is no shortage of email marketing tools available online. However, almost all of them require you to sign up to a new platform and then figure out how to integrate it with your website. Wouldn't it be great if there were an alternative that enabled you to create a newsletter campaign within WordPress? If your answer is yes, then you're in luck – MailPoet enables you to do just that.

How to Reduce Your WordPress Bounce Rate (in 4 Steps)

One of the hallmarks of a successful website is low bounce rate. After all, it doesn't matter how many hits your site receives if a large percentage of users only take a quick look before closing the tab. That's why it is so important to figure out how to reduce your WordPress bounce rate - which is exactly what you'll learn in this tutorial!