WordPress Google Analytics plugins

Searching for the best WordPress Google Analytics plugins?

No matter what type of website you have, Google Analytics can help you boost your marketing efforts and monitor your site’s performance. And with the right plugin, you can enjoy a simpler setup process and easier access to your data.

Fortunately, there are a few excellent tools on the market. They’re easy to install, so you won’t have to worry about digging into your site’s code. Plus, they provide you with the most critical information to focus on the metrics that matter for your website.

In this article, we’ll give you an overview of the seven best WordPress Google Analytics plugins. Let’s go!

Why you might need a WordPress Google Analytics plugin 🤔

Using Google Analytics is a must if you want to make data-driven decisions about your website and business. It helps you understand where your visitors come from, their preferences, and how they use your website. You can also measure your marketing campaigns’ effectiveness and find out what keywords your content ranks best for.

What the best free WordPress Google Analytics plugins can do for your business

However, Google Analytics can be challenging to understand for many beginners. It gives you access to vast amounts of information, so navigating its interface is not very straightforward. Unless you know what you’re looking for, it can be overwhelming to the average user.

Also, you need to integrate your Google Analytics account with your website, which is not an easy process. It typically involves adding an HTML tag to your site’s header – a tricky task if you’re not familiar with code, and not the easiest setup to maintain even if you are.

That’s where WordPress Google Analytics plugins come in handy. Most of them are easy to install, so there’s no need for you to edit your site’s code manually.

Many of them also give you an overview of the most critical metrics for your site directly in your WordPress dashboard. You can even set up automatic email reports, making it a lot easier to stay up-to-date with your campaigns.

Finally, some tools also help you set up other advanced types of Google Analytics tracking, such as tracking downloads/link clicks or enhanced tracking for ecommerce stores.

Seven best WordPress Google Analytics plugins 🥇

Now that we’ve discussed why using WordPress Google Analytics plugins can be useful, let’s look at the seven best options for your website. Each of them offers slightly different features and benefits.

1. MonsterInsights

MonsterInsights is one of the most popular WordPress Google Analytics plugins. It enables you to track your site metrics easily without editing any code. Apart from basic user demographics, you can also measure data such as clicks, links, downloads, and much more. Plus, it will display your audience reports in your WordPress dashboard, so you won’t have to switch between sites to view the information you need.

Besides that, MonsterInsights includes features such as:

  • Easy setup
  • Custom reports
  • Real-time statistics
  • General Data Protection Regulation (GDPR) compliance
  • PDF exports
  • Integration with WooCommerce, MemberPress, ThirstyAffiliates, and other popular plugins and tools
  • Headline analyzer
  • Various add-ons (such as Forms to track views and submissions)

💰 Pricing

Limited free version. You can access premium features from $99.50 per year, which give you advanced tracking capabilities for events, ecommerce, affiliate links, and more. If you need help installing it, make sure to check out our MonsterInsights tutorial.

2. Analytify

Analytify is another plugin that enables you to track the analytics of your website from your WordPress dashboard. Besides its core functionality, it also offers various add-ons, enabling you to create your own custom experience. Also, you can automate email reports for every post or page.

Analytify comes with the following features as well:

  • One-click set up
  • Custom post type support
  • Advanced ecommerce analytics
  • Real-time statistics
  • Visual reports
  • Social media analytics
  • Search engine optimization (SEO) support

💰 Pricing

Limited free version. You can access premium features with priority support starting at $59 per year and extend the plugin’s functionality with various add-ons such as WooCommerce integration for $99 per year.

3. GA Google Analytics

GA Google Analytics is an excellent option if you don’t mind dealing with Google Analytics directly but need help integrating it with your website. This simple tool helps you set up the tracking code and enables you to measure all the critical metrics without weighing down your website.

It also lets you exclude admin users from being tracked, which prevents you from accidentally polluting your site’s data with your own actions.

Note that this plugin doesn’t display metrics inside your WordPress dashboard. You will need to log in to your Google Analytics account to see all your user data.

💰 Pricing

Limited free version. If you need more control over the settings and want features such as a visitor opt-out box, you can upgrade to GA Pro for $15 per year.

4. Goal Tracker

Goal Tracker will integrate Google Analytics 4 specifically with your WordPress website. It lets you track events and in-page elements such as forms, ad engagement, call to action buttons, and more. With Goal Tracker, you don’t need to know how to code in order to activate and customize the Google Analytics integration.

This plugin doesn’t show data and insights directly on your WordPress dashboard, but you can check all the stats via its own user interface.

More notable features:

  • Track both internal and external links
  • Click tracking on any in-page element
  • Track email links
  • Recommended events that show up on your user interface
  • User tracking
  • Audio and video tracking

💰 Pricing

Free. For advanced tracking, you can upgrade to the premium version, which starts at $50 per year. In this plan, you can track element visibility, button clicks, forms, video, audio, and users. You can also add more data to events by using placeholders.

5. Analytics Insights for Google Analytics 4

AIWP is a plugin that lets you enable Google Analytics 4 on your WordPress website by generating a tracking code. The data this plugin collects is viewable from your WordPress dashboard.

Other features include:

  • Multiple tracking methods: Google Analytics 4, Universal Analytics (retired by Google), Global Site Tag, and Accelerated Mobile Pages
  • Tracking available on WordPress multisite
  • Events and custom dimensions tracking
  • Dual Tracking feature
  • Reports display on your WordPress dashboard and site frontend
  • In-depth page and post reports
  • Real-time statistics

💰 Pricing

Free

6. CAOS

If you’re worried about having too many external HTTP requests on your site, Complete Analytics Optimization Suite (CAOS) could be an excellent choice.

This plugin lets you host the Google Analytics tracking script locally on your WordPress site’s server. This is an advanced performance optimization tactic that some people prefer as it lets you cut down on external HTTP requests and also lets you control browser caching behavior for the script.

Its learning curve is a bit steeper than the other plugins on this list. However, it’s still an excellent tool for performance-minded users.

CAOS includes features such as:

  • Rich integrations with other plugins
  • Ability to bypass ad blockers
  • Outbound links capture
  • Enhanced link attribution
  • Compatible with dashboard plugins by MonsterInsights, Analytify, and more
  • The ability to set an adjusted bounce rate
  • Custom cookies expiry

💰 Pricing

Free. If you need more features like cookieless analytics, stealth mode (which prevents Google Analytics from being blocked by ad blockers), and cloaked affiliate link tracking, you can buy the premium add-on for $19 per year.

7. Site Kit by Google

Finally, we have Site Kit, which is Google’s official WordPress plugin. It enables you to connect your website to multiple Google services, including Google Analytics, PageSpeed Insights, AdSense, and Search Console. This useful tool provides you with easy-to-understand metrics, which you can access directly from your dashboard. Plus, it will give you tips on how you can improve your results.

In addition to all of that, you can also enjoy the following features:

  • Easy setup of Google tools
  • Centralized dashboard with all your website’s insights
  • Metrics for your entire site or individual posts
  • Tag manager integration
  • Optimization options
  • Access control

💰 Pricing

Free

If you’d like to see detailed instructions on how to use this plugin, make sure to check out our Site Kit tutorial.

Conclusion 🏁

Google Analytics is a must-have tool to monitor the effectiveness of your website. However, it can be overwhelming due to the amount of data that may not make sense unless you’re a seasoned marketer.

In this article, we’ve given you an overview of the seven best WordPress Google Analytics plugins that make website tracking easy. MonsterInsights and Analytify are especially excellent if you want a visual presentation of data, integration with other plugins, and SEO-boosting tools.

Once you’ve set up Google Analytics on your site, we have some other guides to help you start learning how to use Google Analytics:

Do you have any questions about WordPress Google Analytics plugins? Let us know in the comments section below!

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