Simply put, WooCommerce is a powerful platform. It enables WordPress users to set up an ecommerce store in no time, and its functionality can also be enhanced by utilizing one of the many available WooCommerce extensions.
Similarly to its parent Content Management System (WordPress), WooCommerce boasts plenty of killer extensions. The trick lies in finding the right ones without wasting too much money in the process.
Instead of letting you do all the heavy lifting, we’ve put our heads together and came up with a list of 12 must-have WooCommerce extensions. We’ve divided them into categories and highlighted our recommendations, as well as offered a few alternatives for each.
Customer service WooCommerce extensions 💁
Dealing with unsatisfied customers is one of the most trying aspects of managing an ecommerce operation. Thankfully, any one of these customer service extensions should make your job simpler.
WooCommerce Freshdesk
WooCommerce Freshdesk offers an impressive array of support features for WooCommerce users. It enables customers to create order-related tickets, and check on them later. As a store owner, you can also create new tickets related to orders or plain old product comments.
To access the full scope of Freshdesk’s features, you’ll also need to create an account on their platform – and their pricing plan offers a free option. We’ll discuss pricing in more detail below, but for now, let’s check out the platform’s key features.
Key features ⚙️
- Offers ticket management options for both customers and owners.
- Uses an email-based ticketing system with powerful categorization choices.
- Enables you to create indexable knowledge bases for your store.
- Provides you with the option to handle queries via phone, using a Voice Over IP (VoIP) system.
Price 💰
$79 yearly subscription for this WooCommerce extension.
There are several tiers for the Freshdesk platform itself – either free, $15, $49, and $79 per agent, per month (billed annually; month-to-month plans are slightly more). As far as we’re concerned, the free plan is perfect for modest ecommerce operations, and it supports up to ten agents.
Some alternatives to consider
- WooCommerce Help Scout: This one’s a bit on the expensive side, but it offers a couple more advanced features for larger operations.
- LiveChat for WooCommerce: LiveChat is a customer service platform that helps engage more visitors, grow sales, and increase customer satisfaction across several channels.
Marketing and rewards WooCommerce extensions 💸
Knowing how to market yourself to new users while keeping existing ones interested is key to growing your ecommerce business. That’s where these marketing and rewards extensions come in.
Automate Woo
Automate Woo enables you to transform boring receipts into new marketing opportunities. It gives you the option of offering discounts, product recommendations, timed wishlist reminder emails, product sale mails, SMS notifications, and more.
Key features ⚙️
- Offers templates that are set up for WooCommerce transactional emails.
- Lets you schedule different emails to be sent at intervals or after specific customer interactions and offer incentives using the personalized coupon system.
- Measure success of your campaigns with the many reports included with AutomateWoo, and see a detailed log of every email sent and conversion recorded.
Price 💰
$99 yearly subscription for this WooCommerce extension.
Some alternatives to consider
- Smart Coupons: Enables you to issue coupons, and lets customers purchase store credit.
- WooCommerce Points and Rewards: It provides you with the tools to implement a rewards system, based on how much money people spend.
Analytics WooCommerce extensions 📊
A good analytics system gives you the data you need to steer your store’s development in the right direction. Let’s see what’s out there for WooCommerce users.
WooCommerce Google Analytics Pro
WooCommerce Google Analytics Pro enables you to monitor your store’s analytics from your Google Analytics account. It’s capable of tracking complex events such as average order value, sales per product, and (best of all) conversion rates.
There’s also a free version available, which offers many of the same features. We recommend that you check it out before purchasing a premium license.
Key features ⚙️
- Tracks several types of ecommerce events, and exports that data to Google Analytics.
- Offers easy setup, thanks to a vast collection of ecommerce-related events.
Price 💰
$79 yearly subscription for this WooCommerce extension. There is also a free version which might be good enough for your needs. You can see the differences between the free and the premium on this page.
Some alternatives to consider
- WooCommerce Sales Report Email: This extension does pretty much what its name implies – it enables you to track sales via email.
- Kissmetrics: A valid alternative for users that prefer to use the Kissmetrics analytics platform.
Product management WooCommerce extensions 🗒️
So far we’ve covered customer support, marketing, and WooCommerce analytics – all that’s left to talk about is product management. Let’s get right to it!
Product Add-Ons
This powerful extension enables you to provide item customization options for your customers. It does this through a mix of text fields, checkboxes, drop-down lists, and custom price options. Product Add-Ons is perfect for including gift messages with your orders, and for receiving donations.
Key features ⚙️
- Provides customization options for your customers.
- Enables customers make donations to your store.
- Lets you enable customizations globally, or on a per-product basis.
Price 💰
$49 yearly subscription for this WooCommerce extension.
Some alternatives to consider
- Dynamic Pricing: Adjust prices for each product in your store dynamically with this extension. Perfect for bulk discounts or sales.
- Product Bundles: This extension enables you to bundle several products together and sell them as kits. It also includes a discount feature to make your bundles more attractive.
Final thoughts on WooCommerce extensions 💭
Picking the right WooCommerce extensions for your needs is a surefire way to increase your store’s efficiency. What’s more, given the power of both the platform and WordPress, you’ll be able to set up a fully-functioning, high-quality ecommerce store in minutes.
This collection will provide you with the necessary guidance to make sure you’re on the right path. To get started, take a look at the categories where your store might need a boost, and check out our recommendations:
- Customer service: WooCommerce Freshdesk offers an all-around great support system with a good, free tier.
- Marketing and rewards: Automate Woo levels up your email receipts with a multitude of features.
- Analytics: WooCommerce Google Analytics Pro enables you to integrate both platforms for better insights into your store.
- Product management: Product Add-Ons adds customization options to any products you want and also doubles as a donation system.
Do you have any favorite WooCommerce extensions you’d like to share with the rest of us? Tell us which ones in the comments section below!
Great article. Thanks for sharing. TT
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