AI is all the rage, particularly in the web design world. And Wix ADI (Artificial Design Intelligence) is at the forefront of near-instant website construction for page builders. In this Wix ADI review, we explore how the AI builder works, its features, and how it stacks up in terms of ecommerce functionality, user interface, and customer support.
📚 Keep reading our Wix ADI review for a full look into the builder that designs a site in seconds—with only a few prompts from the user.
What is Wix ADI?
In the past, Wix has featured true drag-and-drop functionality, beautiful starter templates, and apps for beginners and advanced users alike to rapidly build and manage websites. Wix ADI is a newer feature that combines all the old reliable Wix features but enables users to build a website from scratch with artificial intelligence.
Users interact with much of the Wix ADI interface at the beginning of their website-building process. You have the option to use AI or not. If choosing AI, the Wix ADI tool asks you some questions about your business and desires for the design.
Then Wix ADI builds an entirely unique website for you. It tailors the website to your brand and business category and checks information across the internet to create relevant content.
Within seconds, you receive a beautiful website with specific functionality (like an online store or a blog). And you have full control over customizing anything with the classic Wix drag-and-drop builder. 🏗️
Wix ADI review: the features ⚙️
The feature set of Wix ADI is similar to that of the regular Wix Editor. However, you also receive the initial step of AI-assisted website building at the beginning of the process.
🧾 Here’s a list of the standout features you can expect from Wix ADI:
Completely unique AI design
The foundation of the Wix ADI engine is its ability to generate a unique website every time. No result is the same, so your brand isn’t stuck with a template used by thousands of others.
Wix ADI achieves this personalization and uniqueness by:
- Scraping the web for content related to your brand.
- Changing a design based on context and the users’ requirements.
- Providing variations of sections, pages, fonts, and colors for the most unique combination.
- Using styles that reflect your brand image.
- Customizing websites based on the business category; it looks at how similar businesses lay out their websites (and what types of styles and media are used).
Along with that, you still have control over every step of the way. Wix ADI presents unique templates to you, which you can accept, reject, or modify with the Wix drag-and-drop builder.
Wix ADI integrates seamlessly with Wix’s grid-based editor. Everything produced by Wix ADI goes right into this editor for you to adjust based on your brand’s needs.
Some elements, for instance, need to be personalized for your business. You may need to change store hours, staff names, blog post entries, or even something you didn’t like about the design from Wix ADI.
Luckily, Wix offers a grid-based, drag-and-drop builder, which means that content modules are placeable just about anywhere on the screen. The interface functions as a giant grid, allowing you to drag and place a text box, image, or button module anywhere on the screen.
Although not a direct feature of Wix ADI, all users still get access to the Wix App Market. All of these apps work well with the design provided by Wix ADI, allowing you to extend your site’s functionality without relying solely on the built-in features.
Wix App categories include:
- Selling online
- Services and events
- Media and content
- Design elements
- Vistor interactions
- Lead collection
- Traffic analytics
As a result, you can add everything from forms to loyalty programs and calculators to social engagement elements to your site.
With over 500 apps to choose from (some free, some premium), adding to your AI-supported website is a breeze.
Pages, sections, and other customizations
The Wix ADI Builder offers a wide range of manual design tools for site structure, pages, sections, and more.
Here’s a list of what to expect:
- Add sections
- Customize themes, colors, and fonts
- Access and edit all pages on your site
- Undo and redo your work
- Edit the content or design the layout of each section
- Duplicate, move, adjust, or delete a section
- Reorder the structure of your site
- Zoom in and out of the layout while editing
- Change device views
- Preview or publish your site
- Get help from customer support
- Browse and manage apps
Keep in mind that many of these page and section design features are available in the standard Wix Builder. Yet, we’re pleased to see that they also carry over to Wix ADI.
Wix ADI review: Pricing 💵
Wix ADI is more of a feature than a separate product. Therefore, it’s free when paying for a Wix.com account.
You can’t, however, access Wix ADI without one of those accounts. Specifically, to use Wix ADI, you’ll need to purchase one of the plans listed below.
Pricing for Website Plans:
- Light: $16 per month
- Core: $27 per month (basic ecommerce functionality included)
Business and Ecommerce Plans:
- Business: $32 per month
- Business Elite: $159 per month
Wix also has a free plan for personal websites, along with enterprise plans for large-scale businesses. You can test any plan with the 14-day free trial.
Ecommerce support 🖱️
If you specify that you want an online store, Wix ADI adds a built-in online shop for you to manage.
This pairs with your general website, and Wix ADI does a wonderful job of matching the store’s styles and formats to your brand.
Therefore, every ecommerce feature that comes with Wix is incorporated into the Wix ADI design process.
Once inside the dashboard, you’ll find controls for:
- Store products
- Point of sale
- Gift cards
- Marketing and SEO
- Payment methods
- Shipping and fulfillment
- Invoices and quotes
Wix provides a myriad of sales channels, too:
- Google Merchant Solutions
- Facebook Shop
- Instagram Shop
- TikTok Catalog
Wix ADI review: the interface 🧑💻
Wix ADI works in tandem with the usual Wix.com editor, so you’ll go through a similar process of signing up for a Wix account and starting a free trial.
Thereafter, you’ll be presented with questions to help you build your Wix website. These include whether you’d like forms, an Instagram feed, or an online store included with your site.
Walk through these initial questions until you get to the Wix dashboard. There, you can click on the Design your website button (and skip past the payment page to continue your free trial).
This shows you two options:
- Let Wix create a site for you (this is Wix ADI)
- Customize a designed template (the usual Wix design experience – without artificial intelligence)
Once chosen, the Wix ADI engine snaps into action by asking you to select a theme.
💻️ This establishes the general look of your website.
- Deep forest
We’d like to see more theme options in the future. Having said that, what they offer is pretty versatile, since picking something like Classic can result in a wide range of layouts and styles.
The next page is your first taste of Wix ADI generating a homepage. Taking your industry, theme selection, and business name, it pieces together several homepage designs. During our Wix ADI review, we found them to reflect the appropriate industries, while providing modern designs.
You’ll also choose the pages you’d like to add to the site, like:
- About Us
- The Team
Wix ADI then takes your selections and generates the content for these pages. Some of it can actually be left as is, but much of it you’ll have to edit. In general, the content from Wix ADI serves as a starting point (useful for suggestions and the foundational design) rather than a final product.
Moving forward, Wix ADI renders the entirety of your website, without you having to type in a line of code or insert a single section.
The editor, as mentioned before in our Wix ADI review, is mostly the same as what you’d get without using Wix ADI. The main difference is with the starting design; you don’t have to begin from scratch.
Otherwise, the interface is excellent for all skill levels, since it provides quick buttons to Add Elements, Add Sections, adjust Pages and Menus, work on the Site Design, and Add Apps.
In addition, each of the pages you’d usually have to design and fill with content are already published.
That’s the beauty of Wix ADI. The menu is configured. The pages are designed. And they’re filled with content. No Wix or WordPress theme is quite as personalized and precise as that.
Wix ADI review: customer support 🛠️
In terms of Wix ADI customer support, you gain access to the same channels as any other Wix.com customer.
- Phone lines for 11 languages
- Email support
- Chat support
The main aspect that differs for Wix ADI users is how you complete online research. Wix offers a solid help center filled with tutorials; you’ll find several Wix ADI-specific articles to guide you along your way.
Throughout our Wix ADI review, we also found a Wix blog, social media pages, privacy and security hub, Wix encyclopedia, and SEO learning hub, all of which show that Wix excels when it comes to online documentation.
Is Wix ADI right for you? 🤔
There’s no doubt that Wix ADI improves the overall user experience of Wix.com. What’s great about Wix ADI is that you have the option to go it the old-fashioned way (designing with a template) or asking Wix ADI to do the heavy lifting for you.
Although Wix ADI seems like a simplified artificial intelligence module, it works quickly to pull unique, personalized styles, content, and formatting from the web, delivering a completely individualized design for your brand.
📢 As such, we recommend Wix ADI for:
If you’re still on the fence about using the Wix ADI builder to create your site and are considering WordPress as well, then be sure to check out our Wix versus WordPress breakdown before you make a final decision.
Have you used Wix ADI to build a website? What did you think? Share your thoughts about our Wix ADI review in the comments section below.
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Wix ADI Builder
Wix ADI is a complementary artificial intelligence site designer for the Wix.com website builder platform. It’s one of the fastest ways to build an entirely unique website, since Wix ADI uses millions of formatting/styling combinations, and pulls from your brand colors, and similar brands in the same industry.
Makes a unique, brand-specific website within seconds
Adds menus, sections, and webpage content that's actually useable
True drag-and-drop builder
Full control of editing anything the AI does
Large selection of apps to extend upon the built-in features
Less versatility and control than self-hosted options like WordPress
Difficult to migrate away from Wix
They need more themes to choose through Wix ADI
You can't switch to a new theme once you've already picked one