marketing tools for WordPress

A WordPress website without marketing tools will always be like a warrior without weapons… You’re ready to rock, but you’re missing the essentials.

That’s why, after you launch your site, you need to find a way to make it visible on the web. How? With patience, and with the right marketing tools for WordPress:

1. Google Analytics

google analytics

The one and only! It brings you lots of insights about the people that come to your site and their specific behaviours. Thanks to this tool, you will be able to track your audience’s actions on the site and read their … minds(?). I mean, somehow anticipate what they’re up to.

To be more specific about what you can find with Google Analytics… well, sort of everything. In a word, stats! Such as the total number of users in a given period, page views, sessions and pages per session, bounce rates, session durations, most popular posts/pages, conversions, etc. Knowing your people is a goldmine because it takes you closer to your goals.

analytics overview

Google Analytics is a free tool, and can be integrated with your WordPress site through a simple embed code provided by Google.

2. Brevo (formerly Sendinblue)

Brevo

For the record, email still rocks when it comes to marketing. In fact, email is one of the most effective marketing tools for WordPress to entice people to return to your site.

And Brevo? It has a friendly and easy-to-use dashboard, where you can carefully keep all your email drafts and user lists.

You can also use it to send out your marketing email, transactional email, and even mobile messages.

Once you send an email, you get detailed reports and stats, so you can see what works and what doesn’t right away. Open rates, click rates, user engagement data … it’s all there.

Brevo is one of the most well-known email marketing tools for WordPress on the market.

Brevo is a paid tool, but it also comes with a free plan (up to 300 emails a day = a total of 9000 emails per month, and no reports). I think it is a reasonable offer to get you started. Paid plans begin at $25.00 per month for 20,000 emails (no daily limits, but also no reports; reports start being included with the next tier up).

3. WordPress SEO by Yoast

Yoast SEO is the most popular WordPress plugin when it comes to search engine optimization, and it’s completely free. Actually, it is one of the most downloaded WordPress plugins ever.

It comes with three important settings for each of your posts and pages: title, meta description, and meta keywords.

yoast seo

And not only can you write your custom text and keywords, but the plugin also lets you know how weak or strong the optimization is.

Under the hood, it also takes care of a number of optimizations that don’t require your assistance.

4. HubSpot All-In-One Marketing

Hubspot all in one marketing is one of the best marketing tools for WordPress you can use.

The guys at HubSpot have their own plugin and it’s one of the best marketing tools for WordPress available. Most of the featured tools here give you one main function, but this plugin has many: forms, live chat, popups, and contact management (CRM).

So if you need a little bit of each, just install this one and you’re covered. With HubSpot, you can create and customize all sorts of forms like registration, contact, newsletter signup, eBook download, event registration, plus more modern templates coming soon. When it comes to popups, you also have a few nice options to choose from.

hubspot wordpress plugin interface

Once you create a form, it will automatically sync with the integrated CRM system so you can afterward organize your email lists to your liking. Moreover, you can see how each contact interacted with your website, and schedule automated emails based on these stats.

hubspot marketing emails

HubSpot All-In-One-Marketing provides a drag-and-drop builder so everything you create can be done with the least of effort, via a really cool and intuitive interface. The plugin is free, so you can see for yourself how easy it is to work with it.

5. Revive Old Post

This tool will save you a lot of time by automatically posting your articles to social media.

Don’t let your posts only live for a short period of time and then be forgotten. Revive Old Post can be set to auto-share at constant intervals.

Revive old post is one of the best social media marketing tools for WordPress.

You can set lots of things about the shares: the intervals between shares, how old should a post be in order to be shared, how many posts to share daily, and how many times each one should be shared, what kind of format the article should have when posted, and more.

The free version of the plugin is among the best social media marketing tools for WordPress. It allows you to share your content to both Twitter and Facebook. To get additional exposure – LinkedIn, Tumblr, and Xing – you’ll need the pro version.

revive settings

6. Elementor

elementor marketing

Elementor is probably the most popular visual page builder for WordPress. With this plugin, you can create tons of layouts, templates, forms, and landing pages that make your site look fancy.

But beyond that, the developers at Elementor created the page builder with marketing in mind. They included functions to boost your content marketing, get you more conversions, and increase your social engagement.

With Elementor, you can build (either from scratch or using pre-made templates) awesome drag-and-drop landing pages with call-to-action buttons, appealing pop-ups to increase conversions and sales, all sorts of forms (e.g., RSVPs, newsletter subscriptions or giveaways), sticky bars always visible on scroll, sliders featuring user reviews, and more.

elementor popup demo

On top of that, you can integrate Elementor with other marketing tools for WordPress – they will work together seamlessly.

7. Nelio AB Testing

A/B testing is a great method to improve the performance of a landing page with. Whether it’s visitors we’re talking about, clicks, conversions … A/B testing can help you with whatever goal.

And Nelio AB Testing is a great plugin that does all that. Basically, it lets you take two pages and put them against each other.

Nelio A/B testing is one of the most effective marketing tools for WordPress to understand what your audience is interested in.

In addition to pages, the plugin also lets you compare posts, templates, headlines, widgets, menus, heatmaps, and themes.

The pro version starts at $39 per month, but there’s also a free version in the WordPress directory.

How does it work? Well, you add experiments easily from the plugin’s Tests panel. Name your experiment, add a description, the time period for the test, and set a goal and the URL of the page that you want to test. After a while, the plugin will start informing you of the results.

8. Canva

canva

While you may not immediately consider Canva as one of the best marketing tools for WordPress, it does belong on the list.

Why?

Well, just imagine running a successful marketing campaign in 2023 without the use of high quality graphics. That’s a tall ask, and that’s precisely why Canva is on this list. It’s a D-I-Y graphic design platform developed with non-designers in mind. Embedded with an intuitive drag-and-drop user interface, along with a massive library of pre-designed templates and free stock photos, Canva makes it really easy for anyone to create professional-quality image graphics to use in their marketing material.

canva ui

It caters to a wide range of design types such as blog post graphics, presentations, digital flyers, letterheads, advertising graphics, and so much more. You can basically create almost any visual element you need for personal or professional purposes.

The usage of the platform is free and you will only need to pay when you utilize premium elements. Take note that Canva has thousands of free design elements and images. The tool is available in the following formats: for web, for iPad, and for iPhone.

What other marketing tools for WordPress do you use?

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4 Comments
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Logan Torres
December 27, 2023 5:32 pm

Great read regarding some aspects on digital marketing tools as well as its benefits for continued business success. Thanks for this.

Member
Ivica
December 27, 2023 6:17 pm
Reply to  Logan Torres

Glad you liked the article as we tried to provide a list of high quality marketing tools that can be used on WordPress websites (for enhancing visibility and improving marketing efforts).
Glad that Team managed to do that in your case. 😉

Paulina Kubala-Chuchnowska
May 22, 2018 1:50 pm

Hi! I run PressPad blog and I can’t imagine working without Google Analytics! For our company the most important is to understand clients’ behavior and needs. Via this tool we can track: the number of articles views, the most popular articles, the number of active users and much more.
Thanks for other useful tools!

Adelina Tuca
July 11, 2018 6:11 pm

Hi Paulina! Yes, I think everyone is using Google Analytics. If there’s anyone out there (a business) who’s not using it, I would definitely want to know what their reasons are. 🙂

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