If you’re wondering how to get traffic to your website, here are ten of the most effective techniques you can try!
1. Guest post on external sites
Using your WordPress site to run a blog is smart from a marketing perspective. However, when focusing on how to get traffic to your website, guest posting can be an even better opportunity.
A guest post is simply content that you publish on someone else’s blog or site. This enables you to reach new audiences, and make connections with those who hold a higher position of authority in your niche or industry.
To get started with guest posting, you’ll need to reach out to blogs that appeal to the type of audience you’d like to target. Instead of just sending along a full article, provide the blog’s editors with a summary of your intended topic, and give them a chance to approve it first. This improves your chances of getting published successfully (and saves you from wasting valuable time).
2. Repost your old content
When you run a blog, the temptation is to focus solely on creating new posts and getting them in front of as many people as possible. However, if you’re trying to figure out how to get traffic to your website, it’s also smart to pay attention to your older content.
In short, the greater the time a blog post was published, the less attention it will naturally receive. To fix this, you can repost old content to capture more readers over time. For example, new traffic can come from audience members who weren’t around (or didn’t see them) the first time they were published.
Note that it’s important to be careful how you go about doing this. Reposting articles carries a risk of getting hit with ‘duplicate content’ penalties from search engines, so you’ll need to follow some proven best practices. We recommend the Revive Old Post plugin if you’re thinking of employing this tactic.
3. Employ the ‘skyscraper’ technique
Another excellent way to increase the traffic coming to your site is to focus on the quality of its content. High-quality pages and posts are more likely to be shared, and they encourage people to read more and return in the future.
The ‘Skyscraper Technique’ is a popular and effective way of creating traffic-boosting content. In a nutshell, it involves finding an existing piece of content with a lot of backlinks and creating something similar but better. Your piece might be longer and more comprehensive, better quality, or more up-to-date – basically, anything encouraging people to link to yours instead of other posts on the same subject.
For more advice on how to do this, you’ll want to check out Brian Dean’s full guide to the Skyscraper Technique. Remember, though, your posts still need to be original, especially if you want to avoid duplicate content penalties.
4. Update your content regularly
We’ve already discussed how older content on your site may not get the attention you’d like. Fortunately, it’s possible to learn how to get traffic to your website through your past posts, not just the shiny new ones.
To do this, you’ll want to update some of your older content. This lets you extend the lifespan of your best posts. Plus, it’s excellent for your site’s Search Engine Optimization (SEO), as ‘fresh’ and relevant content tends to get a boost.
So take a look at your archives, and find posts that can benefit from a makeover. You may need to update old references and links or take into account any changes since the original publication. It’s also smart to create ‘evergreen’ content – i.e. posts that will remain just as relevant regardless of the timespan.
5. Add important metadata to your posts and pages
Search Engine Optimization (SEO) is the process of tweaking your site’s content so it’s better understood by search engines. This makes SEO a key driver of traffic, as it affects how often your content is recommended in relevant searches.
However, SEO isn’t just about using keywords in your blog posts (although this is an important technique too). It’s also about optimizing the behind-the-scenes ‘metadata’. This includes each post’s SEO title and meta description, as well as image ‘alt text’ and other details important to search engine bots, even if human visitors never see them.
6. Add a forum or knowledge base to your site
So far, we’ve mostly been talking about changes you can make to your existing site and blog. If you really want to learn how to get traffic to your website, though, you’ll want to consider expanding what’s offered.
Just to name two examples, you can consider adding a forum and/or a knowledge base to your website. A forum can be particularly effective at improving traffic because it encourages people to do more than just passively consume content. You can build an entire community around your site – an excellent way to keep people coming back.
As for knowledge bases, they let you answer your audience’s most important questions, and provide a vehicle for self-help. Publishing concise ‘Q&A’ articles can even help you get featured in Google’s ‘answer boxes’ – another significant driver of traffic.
7. Post regularly on social media
Often, the answer for how to get traffic to your website relies on increasing your visibility and reach. Instead of waiting for new people to find your site, you can go out and meet them wherever they are. In other words, become active on a few key social media platforms.
By posting regular updates and sharing your blog content, you can get the attention of new audiences. Plus, social media is an excellent vehicle for promoting engagement. If you have a WordPress blog, you can share your posts easily using the Revive Old Posts plugin we mentioned earlier:
This tool lets you automatically share an update on one or more social platforms whenever you publish a new post. It enables you to more easily stay active on your social accounts, and drive traffic towards your site at the same time.
8. Start a podcast
Podcasts are big business, and for good reason. People love them because of their portability. By providing this type of content, you offer your audience flexibility in how they consume it.
What’s more, you can feature your podcasts on sites like SoundCloud and iTunes. This lets you reach larger audiences, and point them back towards your site. You can also target specific types of listeners with content geared towards their specific interests.
Starting up a podcast takes a little work, but is a surprisingly beginner-friendly venture from a technical standpoint. Consider uploading your episodes to dedicated podcast streaming platforms, as well as featuring them on your own site. You can find plenty of podcast plugins to make that easy.
9. Create a YouTube channel
Your options for how to generate traffic go beyond the site itself. We’ve already talked about social media, but we’d be remiss if we didn’t mention YouTube as well.
To say video content is huge is an understatement. In fact, it’s projected that by 2020, more than 80% of consumer internet traffic will involve watching online videos.
Therefore, starting up a YouTube channel for your site accomplishes two things. It enables you to offer content in a format people are heavily invested in, and build an audience to send back to your main site.
Actually creating a YouTube channel is simple, but to get the maximum benefit from it, you’ll want to optimize it for search engines and promote it extensively. You can also add your YouTube videos to your website – providing more value to your existing audience.
10. Take advantage of email marketing
Last on our list of ideas for how to get traffic to your website is to start using email marketing. This involves building up a list of your readers’ or customers’ email addresses and sending out periodic messages.
Email marketing is an incredibly useful tool in a variety of ways. It helps you build a stronger relationship with your core audience, and lets you easily market new products or promotions. You can also share news and interesting information with your subscribers, and let them know about new content right away. All of these can have a significant effect on your traffic levels.
We’ve written before about how to get started with email marketing, and how to attract more subscribers to your list. Remember – if you’re using this as a tool to increase website traffic, you’ll want to include at least one prominent link back to your site in each email. You may even want to track those links, to see how effective your campaigns are at driving traffic.
That’s how to get traffic to your website!
Implementing the above suggestions may take a little work, but the resulting influx of new visitors should be well worth the effort.