What Is Content Decay? (And How to Counteract It)

The question "what is content decay?" can be hard to answer. The simple answer is that content such as articles or tutorials typically has a shelf life. At some point, it becomes outdated or decays - which is bad for your audience and bad for your website. In this post we'll teach you how to counteract it.

5 Easy Ways to Increase Time on Site and Keep Your Visitors Around

One of the most worrying facts for website owners is that the average person spends less than a minute on a webpage. Those visitors will see very little of your content, so they aren't likely to remember you a day or a week later. This means you need to do everything you can to increase time on site. In this guide, we'll introduce you to five smart ways to get it done.

ChatGPT for Marketing: 5 Ways to Boost Your Business With AI

If you’re a resourceful individual working in marketing then leveraging AI in your work is something worth considering. One of the most popular options is ChatGPT. However, its vast potential might have you feeling overwhelmed. Not to worry. In this article, we’ll review some best practices you should follow when using ChatGPT and then we’ll share five creative ways you can use it for marketing.

What Is Local SEO and How to Optimize Your Website for It?

As a website owner, you’re always on the hunt for methods to grow your audience and elevate your business. One particularly effective tactic is local SEO. But what is local SEO exactly? In this article, we’ll clarify not only what local SEO is, but also how it operates, and the ways you can harness it for your business.