Best Free WooCommerce WordPress Themes
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There’s a lot to consider when launching an online store. Getting a business up and running can be a time-consuming and costly venture. For this reason, you may want to look into the best free WooCommerce themes to make the process easier.

A free WordPress theme will help you stay on budget as you launch your new site and brand.

Plus, if it’s compatible with WooCommerce, you’ll have access to the key features your store needs to succeed.

In this post, we’ll discuss the following 📚:

Finally, we’ll wrap it up with some closing advice to help you choose the free WooCommerce theme that’s best for you. Let’s get to it!

What to look for in a WooCommerce WordPress theme

Finding quality WooCommerce WordPress themes is harder than you might think. While there are some themes advertising themselves as ideal for online retailers, they may be missing key features that will make running your store easier.

Likewise, there are multipurpose themes that adapt seamlessly to ecommerce sites. If you focus only on options with “WooCommerce” in their names, you may miss out on a better one.

The key to spotting a quality WooCommerce WordPress theme is to keep your eyes peeled for a few crucial features:

  • Integration with WooCommerce. This may seem obvious, but it’s important to choose a WordPress theme that works with your ecommerce plugin out of the box.
  • Shop page layouts. WooCommerce adds product, cart, and checkout pages to your site. An ideal theme for online stores will include layouts for these pages.
  • Customization options. It’s important to make your online store your own and customize it to appeal to your target audience. Look for a theme with advanced customization features as well as compatibility with page builders.
  • Performance optimization. Slow loading times can have negative effects on your store’s bounce rate and customer loyalty. A lightweight theme is a necessity for keeping page speed as high as possible.

Of course, the theme will also ideally appeal to your personal taste, which is going to be subjective.

Finally, by limiting your choices to free themes, you can keep the cost of your store down.

Ten best free WooCommerce themes 🏆

Our methodology:

For this roundup, we’ve hand-picked the best free WooCommerce themes based on popularity, official Theme Directory ratings, and our own assessment of their design and customization options.

We also conducted our own performance tests for these ten picks. First, we installed each theme on a staging site and loaded it with the same demo content for each. Then, we used Pingdom Tools to analyze each theme’s page size, HTTP requests, and performance rating.

We didn’t include actual page speed times as these will largely depend on your hosting and other performance optimizations.

Without further ado, here are the best free WooCommerce themes for 2024 and beyond!

Neve Shop

best free WooCommerce themes: The Neve Shop starter site on desktop and mobile.

First up, we have our very own Neve theme. Its free Shop starter site provides all the page layouts you need for a top-notch WooCommerce store. We’ve also designed it to be one of the fastest themes on the market, as you can see from the test results below.

Additionally, all of our themes integrate with the most popular page builders, including Elementor and Beaver Builder.

Total downloads: 4,747,649
Rating: 94% (1184 reviews)

Performance grade: A 94
Page size: 413.5 KB
Requests: 14

Design: ⭐⭐⭐⭐⭐

Customization: ⭐⭐⭐⭐⭐

If you’re feeling adventurous and have some web development experience, then you may also want to take Neve FSE for a spin. It’s packed with all of the features that make the classic Neve theme one of the best free WooCommerce themes, but it unlocks the power of Full Site Editing (FSE) on top of it.

A word of caution though, WooCommerce is not yet 100% compatible with FSE. You can customize a lot, but not everything. See here and here for some guidance on how to approach it if you wish to try it out. Again, this is really only for those of you who have a background in web development. Most people will be better off with the regular Neve theme and the pre-built Shop starter site until WooCommerce becomes fully FSE compatible.


best free WooCommerce themes: The OceanWP Store demo on desktop and mobile.

OceanWP is also a multipurpose theme. However, it’s also well-known for pairing extremely well with WooCommerce. In fact, it has several native ecommerce features, such as a cart pop-up, floating add-to-cart bar, and product quick view displays.

What’s more, it integrates with a long list of page builders (including Elementor and Beaver Builder). Although most of OceanWP’s demos require a premium license, there are 13 available for free, one of which is for online stores.

Total downloads: 7,383,007
Rating: 98% (5580 reviews)

Performance grade: B 90
Page size: 578.2 KB
Requests: 24

Design: ⭐⭐⭐⭐

Customization: ⭐⭐⭐⭐


best free WooCommerce themes: Storefront on desktop and mobile.

Likely one of the best-known free WooCommerce WordPress themes, Storefront is a popular pick. It helps that it was developed by the same team behind WooCommerce.

Offering “deep integration” with WooCommerce and its extensions, you won’t find a better theme in terms of compatibility. Performance-wise it holds up, although it’s a bit lacking in customization options compared to the other multipurpose themes we’ve highlighted.

Total downloads: 7,556,110
Rating: 90% (149 reviews)

Performance grade: A 91
Page size: 591.9 KB
Requests: 24

Design: ⭐⭐⭐⭐

Customization: ⭐⭐⭐


best free WooCommerce themes: Astra on desktop and mobile.

Astra is one of the most popular multipurpose solutions in the WordPress Theme Directory. It’s well-known for its minimalist style and impressive performance.

Customization-wise, Astra provides a relatively blank slate for you to personalize. It integrates well with multiple page builders including Elementor and Beaver Builder. Additionally, it comes with many starter templates, including several built with ecommerce in mind.

Total downloads: 12,422,798
Rating: 98% (5601 reviews)

Performance grade: A 94
Page size: 426 KB
Requests: 15

Design: ⭐⭐⭐

Customization: ⭐⭐⭐⭐⭐

Hestia Lite

The Hestia Lite eCommerce starter site on desktop and mobile.

Just as popular according to the WordPress Theme Directory’s numbers, our Hestia Lite theme is another quality option. We’ve created our ecommerce starter site for online retailers looking for a boost when it comes to design.

However, Hestia Lite also integrates easily with multiple page builders and includes our unique Customizer options.

Total downloads: 4,041,563
Rating: 96% (544 reviews)

Performance grade: B 90
Page size: 588.7 KB
Requests: 26

Design: ⭐⭐⭐⭐⭐

Customization: ⭐⭐⭐⭐⭐


The Zakra theme on desktop and mobile.

Zakra is another multipurpose theme that adapts well to use for online stores. It includes multiple ecommerce demos to help you get started with your site’s design.

It also integrates with Elementor for easy customization. While it doesn’t include as many WooCommerce-related features as most of the other themes on this list, it is well-optimized for fast loading times.

Total downloads: 1,723,159
Rating: 98% (575 reviews)

Performance grade: A 9
Page size: 421.4 KB
Requests: 17

Design: ⭐⭐⭐⭐

Customization: ⭐⭐⭐

Rife Free

The Rife Free WooCommerce demo on desktop and mobile.

Rife Free is designed primarily for portfolio and photography sites. However, it includes WooCommerce integration and its image galleries transition seamlessly to featured product listings when you apply its WooCommerce shop demo.

This theme is also compatible with Elementor and includes hundreds of unique Customizer options. You can easily personalize its demos to reflect your online shop’s brand identity.

Total downloads: 684,272
Rating: 98% (343 reviews)

Performance grade: B 88
Page size: 856.7 KB
Requests: 31

Design: ⭐⭐⭐⭐⭐

Customization: ⭐⭐⭐⭐


The Shopping Cart theme on desktop and mobile.

We clearly think multipurpose themes are excellent for WooCommerce sites. However, there is something to be said for choosing a theme built specifically for online stores.

ShoppingCart includes many ecommerce widgets and front page sections you can personalize via the Customizer. Although page builder integration is not among its features, it uses its own system of ‘components’ for easy customization.

Total downloads: 315,646
Rating: 96% (29 reviews)

Performance grade: B 89
Page size: 607.1 KB
Requests: 27

Design: ⭐⭐⭐

Customization: ⭐⭐⭐


eStore is a WordPress theme built specifically for ecommerce. The free version does not come with advanced WooCommerce features – you will benefit from a few basic online shop settings – but the design looks great.

eStore works well with the most popular page builders, so you can easily create the layouts you like. It’s nice that this theme offers seven WooCommerce-ready starter sites for different niches. However, only one demo is free.

Total downloads: 687,866
Rating: 92% (114 reviews)

Performance grade: B 86
Page size: 403.6 KB
Requests: 49

Design: ⭐⭐⭐⭐

Customization: ⭐⭐⭐⭐


The next entry on our list of free WooCommerce WordPress themes features a soothing minimalist design and deep integration with WooCommerce. Botiga is translation-ready for international sales, too.

This theme relies on the Customizer for personalization and provides two starter templates (one free and one premium). It is also compatible with Gutenberg.

Total downloads: 369,087
Rating: 98% (128 reviews)

Performance grade: B 86
Page size: 403.7 KB
Requests: 49

Design: ⭐⭐⭐⭐⭐

Customization: ⭐⭐⭐⭐

Best free WooCommerce themes FAQs 🙋

Which free themes work best with WooCommerce?

There are many free WordPress themes that work well with WooCommerce. When choosing a free theme for your WooCommerce store, look for a theme that’s well-coded, fast-loading, and mobile-friendly. It should also have a clean, professional design that showcases your products effectively. Some examples include Neve, Storefront, Botiga, Astra, Zakra, and OceanWP.

Does WooCommerce work with all WordPress themes?

WooCommerce should work with most WordPress themes, but for optimal performance and seamless integration, it’s best to use a theme that is specifically designed to work with WooCommerce. Using a theme that’s not fully compatible with WooCommerce may result in some styling issues and may not provide the best user experience for your customers. Choosing a WooCommerce theme will ensure that your WooCommerce store runs smoothly and effectively.

How do I customize my WooCommerce theme?

You can customize your WooCommerce theme using the WordPress Customizer if you’re using a classic theme, or by using Full Site Editing (FSE) if you’re using a newer block theme. However, it’s important to note that WooCommerce is not yet 100% compatible with FSE and will not allow you to customize everything.

For classic themes, you’ll want to set up a child theme to ensure that your customizations are not overwritten when the theme is updated. If you’re using an FSE-compatible block theme, the need to set up a child theme is greatly reduced (though not completely eliminated if you change certain files directly).

In addition to using the Customizer or FSE, you can also use custom CSS to make more advanced styling changes to your WooCommerce theme. Finally, there are several plugins available, such as PPOM or Sparks for WooCommerce, which can help you customize your WooCommerce store further.

What is the fastest loading free WooCommerce theme?

It’s difficult to determine the absolute fastest loading free WooCommerce theme, as it can vary depending on various factors such as hosting, website content, and plugins used. However, the top two free WooCommerce themes that are frequently cited for their speed and performance optimization are Neve and Astra.

How to choose the best free WooCommerce theme for your store

Any of the themes we’ve covered in this post would be a smart pick for your WooCommerce site.

However, if you need a little more direction, we would suggest choosing one of these three, depending on your priorities.

Neve Shop: Best all-around free WooCommerce theme
neve shop

Neve tied with Astra for the best performance score of the themes in this post. It also provides extensive customization options via both the Customizer and multiple page builders.

Our free Shop starter site provides all the WooCommerce page layouts you need. Plus, if you’re willing to upgrade to Neve Pro, you’ll be able to take advantage of our WooCommerce Booster for even more ecommerce features.

Astra: Best performance and customization

Multipurpose themes tend to shine when it comes to customization. If being able to make your site your own is important to you, you may want to steer away from niche themes. This is also useful from a branding standpoint.

Astra takes the top spot when it comes to multipurpose themes for WooCommerce due to its excellent performance scores.

Storefront: Best WooCommerce integration

The other route you can take is to focus on ecommerce features and integration with WooCommerce. Storefront is hands down the best pick if this is your top priority, since it’s developed by the same team that created and maintains WooCommerce.

Although you’ll trade off on customization options, Storefront still provides decent performance – the best of any WooCommerce-specific theme we featured in this post.

Once you’ve chosen the right theme for your store, you can follow our guides to:

Do you have any questions about free WooCommerce WordPress themes or how to choose one? Leave them for us in the comments section below!

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