Your contact page is one of the most basic elements of your WordPress site. And while it might be tempting to simply throw together a quick solution, not taking the time to build a contact page carefully can be a mistake, especially for B2B websites where 44% of respondents said they would leave a vendor website that lacks contact information.
No matter what type of site you’re running, you’ll want visitors, readers, and/or customers to be able to get in touch. A well-designed contact page with features such as a dedicated contact form gives you the best chance at encouraging these communications. Plus, creating an effective contact page isn’t difficult and can be done in less than an hour.
Why you need a contact page
In some cases, the need for a contact page on your WordPress website is pretty obvious…
If you’re running a business website or a portfolio, for example, you’ll need to provide a way for potential employers and employees, collaborators, and more to get in touch. Similarly, if you’re running an e-commerce store, customers will want to contact you with questions and concerns.
Ultimately, though, a contact page is vital for all websites, even those where it may seem less important.
Many blog owners feel like they don’t need one, but this leads to missing out on opportunities. When you have a dedicated contact page on your blog, readers can write in with questions and topic suggestions, guest writers and collaborators can get in touch, and so on.
The key elements of an effective contact page
Now that you understand why it’s vital to pay close attention to your contact page, let’s talk about what it should contain. In general, you’ll want to include:
- Various contact details, such as an email address, phone number, and physical address. The more channels you provide, the more likely you are to solicit communications. For 100% digital blogs, you can probably get away without a physical address, though.
- A contact form. It’s easier for both you and your visitors to include a dedicated contact form, so they can send you a message without leaving the site.
- Social media links. Many people now prefer social media to more traditional forms of communication. In fact, 59% of surveyed Americans who have social media accounts “agree that customer service via social media has made it easier to get questions and concerns resolved”.
- A map and/or directions. If your company has a physical location, a map or comprehensive directions is more friendly and helpful than a simple address.
To see these elements in action, check out Moz’s contact page:
The background image makes the page look stylish, and the main support button is prominently placed. What’s more, there’s a convenient map to help visitors locate the business headquarters and useful navigation buttons in the sidebar.
And on a more personal note, here is our own contact page:
We provide links to documentation, FAQs, and general contact information. We also list various response times, so visitors know exactly how long they’ll need to wait to hear back from us.
How to build a contact page for your WordPress website (in 2 steps)
The above examples illustrate what your finished contact page might look like. Now, let’s move on to the fun part – learning how to build a contact page!
Step 1: Decide what elements to include
As we’ve mentioned, the central elements of most contact pages include contact details, social media links, directions, and possibly a contact form. Each situation is unique, however, and you may require more or less information.
Before you build a contact page, therefore, think carefully about what it should include and consider both your goals and target audience. What do they want, and why will they be trying to contact you? The better you understand your visitors, the more accurately you’ll be able to predict their needs and provide information that will be helpful.
If you run a store with both physical and online locations, for example, your audience will probably want to get in touch both in person and over the internet. What’s more, a younger target audience might want to communicate via social media, while older folks may prefer a phone number. If you haven’t yet, take this time to thoroughly research the demographics you’re trying to reach.
Step 2: Use solid design to enhance your contact page
Once you have a plan, it’s time to actually build a contact page. Of course, the basic process is very simple. All you really need to do is create a dedicated page and add in all the details.
However, this results in a basic contact page that isn’t likely to be very interesting or compelling. Since this page is so important, you’ll want it to be well designed and comprehensive. Here are a few ways to do that:
- Include images. People like to see who they’ll be talking to, if possible. Also, your contact page is a great place to incorporate some branding.
- Take care with the placement of each element. Try putting the most important and commonly-used contact details at the top of the page, and make them prominent.
- Use a contact form plugin. A plugin such as WPForms makes it simple to add customizable forms to your contact page. Be careful not to add too many fields, though, which can confuse users.
Is this difficult to do? Nope! For example, with WPForms pretty much all you need to do is install and activate a plugin. Then, paste a shortcode into a page:
We also have a more in-depth post on how to add a contact form to WordPress, if you need more help.
Contact pages seem simple, but they’re vital to building a dedicated audience for your website through communication. For this reason, it’s important to put some effort into creating a great contact page.