If you run an online store with lots of products, be it on WooCommerce or some other platform, you probably already know that maintaining a constantly changing catalog of goods can be a tedious task. And manually creating optimized product descriptions can be particularly time-consuming. So, you may be wondering how to write product descriptions with ChatGPT.
Fortunately, this process is pretty straightforward. First, you’ll need to “teach” ChatGPT how to write in your brand’s voice. Then, you can use the program to create a product description template. After that, you can generate individual product descriptions and modify them to add a human touch.
In this post, we’ll start by discussing why you may want to use ChatGPT to write product descriptions. 👨🎓 Then, we’ll show you how to write product descriptions with ChatGPT in three easy steps. Let’s get to it! 🏁
Why you may want to use ChatGPT to write product descriptions
Before we show you how to write product descriptions with ChatGPT, let’s first discuss why you might want to do so.
First of all, product descriptions are a crucial element of your product pages. These descriptions communicate all the essential details to customers:
For example, the product description for a Nalgene water bottle highlights its features, which are basically selling points. It also includes a list of specifications highlighting things like material, bottle volume, etc.
If your product descriptions aren’t thorough and well organized, it will be hard to convince your customers to buy. What’s more, if you want your website to perform well in the search results, product pages should be a part of your SEO strategy.
That means your product descriptions should be optimized for both customers and search engines. However, once your store starts growing, constantly producing highly detailed, SEO-optimized product descriptions can be a challenge.
Furthermore, if you offer products or services that are relatively similar, it can be difficult to make descriptions distinct from one another. After a certain point, you might not have the time to maintain your current level of quality, or your descriptions may start to sound too similar.
This could negatively impact your business. But ChatGPT can help you avoid this:
It can enable you to scale comfortably and market more products efficiently. This way, you can turn a bigger profit.
Or, if you’re not having trouble scaling, ChatGPT can simply help you make this process more efficient. When that’s out of the way, you can focus on more important business tasks.
Plus, ChatGPT is super easy to use. All you have to do is enter commands or a prompt, and it’ll do all the heavy lifting for you.
How to write product descriptions with ChatGPT (3 steps)
Now, let’s go over how to write product descriptions with ChatGPT in three simple steps.
- Refine your brand voice
- Create a product description template
- Generate and edit individual product details
1. Refine your brand voice
The first step is to refine your brand voice. If you haven’t used ChatGPT yet, you might be wondering how you can do that.
With ChatGPT you can start different “threads” or conversations. If you want to use it to write product descriptions, it’s a good idea to start a thread that’s only meant to discuss topics related to your brand.
Basically, when you stick with the same thread, it’s like continuing a conversation with the same person. This “person” is able to continuously learn from you and improve upon any tasks you give them.
So, simply start a new chat and label it appropriately:
Then, you can start teaching ChatGPT how to write in your brand’s voice.
Since it’s more difficult to convey tone and voice in a brief product description, it might make sense to use ChatGPT for other marketing material first. Longer-form content, such as email marketing copy, is ideal.
For instance, you could start by using ChatGPT to generate newsletters, promotional emails, etc. Of course, the more specific and detailed you are in your commands/prompts, the faster ChatGPT will learn your brand’s voice.
Let’s look at an example:
As you can see above, we gave ChatGPT very minimal information about our brand. If you try this approach, you probably won’t be happy with the results, since they’ll be somewhat generic.
Here’s how we could improve upon the previous command:
As you can see, with this new prompt, ChatGPT has drastically changed its voice and even modified its use of emojis to better reflect our brand.
Also, remember that you can always hit the Regenerate button if you’re not happy with the results. This will tell ChatGPT that you want it to try again, but with the same exact prompt.
2. Create a product description template (structure)
Next, you’ll want to use ChatGPT to create a product description template. This will determine the general structure of your product descriptions.
It’s a crucial step because you’ll want all your product descriptions to look well-organized and cohesive. One common way to organize a product description is by having three sections: a general description (in paragraph form), key features (in a bulleted list), and specifications (in a table or separate column).
However, depending on the products or services you offer, it might make sense to create a more unique template with sections that are specifically geared to them:
For instance, if you sell candles or another consumable product, you might add a “how to use” section to your template.
If you’re not sure what you need, ask ChatGPT to help you. Let’s continue with our candle example:
Here’s how ChatGPT’s first attempt at a product description template continues:
As you can see, ChatGPT did a pretty good job, including all the essentials like a placeholder for a general description and a list of features.
It also added some useful extras, like a section on sustainable packaging. However, this product template description is a little lengthy for our taste. So, let’s ask ChatGPT to modify it:
Continue instructing ChatGPT on how to modify your template until you’re happy with the results.
Additionally, as you build this template, remember to keep in mind what the back-end of your product pages looks like. Since there are tons of ecommerce plugins, this will vary a lot by store.
For instance, you may use a plugin like Sparks for WooCommerce to extend your product options. In this scenario, you’d also need your template to include a mini-description for the “product quick view” feature.
3. Generate and edit individual product details
Finally, you’re ready to generate and edit individual product details. Since you’ve already taken the time to train ChatGPT and you have your product description template, this should be a breeze.
Simply open up your usual thread, and tell ChatGPT you need a description for a certain product. Make sure to tell ChatGPT the parameters of your product description.
For instance, you might want it to be three paragraphs and under a certain number of words:
If ChatGPT misses the mark, or misses one part of your command, you can simply correct it by giving it a new command:
As in the previous steps, you can always hit the Regenerate button or modify your command to get the perfect result.
Additionally, it’s a good idea to ask ChatGPT to include any target keywords. This way, you can easily optimize your product descriptions to perform well in search results.
Of course, you should always consider anything you create with ChatGPT as a first draft. Be sure to edit out any errors and add a human touch if necessary.
And that’s it! That’s how to write product descriptions with ChatGPT! 😎
If you run a serious WooCommerce store, product management can be a real chore. However, when it comes to product descriptions, you won’t want to cut corners.
That’s because high-quality product descriptions are crucial if you want to sell. Plus, if you’re not optimizing them for SEO, they could hold your site back in the search engine rankings.
The good news is that you can use ChatGPT to help you streamline and optimize this process. To start, it’s best to “train” ChatGPT to adopt your brand’s voice. Then use it to design a product description template. Finally, ask the program to generate individual product details and tweak them to be more natural if necessary.
Do you have any questions about how to write product descriptions with ChatGPT? Let us know in the comments section below!