Better yet, I’ve focused on techniques that offer a “no coding required” guarantee. These are not all<\/em> the tips you could use to improve sustainability, but by following the tips in this article, you should get a blog that’s greener without needing to spend hours coding or making any design changes to your site.<\/p>\n<\/div>\n\n\n\n Let’s get green.<\/p>\n\n\n\n Improving your internal linking and anchor text is an easy way to reduce the carbon footprint of a WordPress blog (or any blog for that matter). At the same time, they are both good principles of web design and SEO that ensure visitors can easily find what they need<\/a> on your site.<\/p>\n\n\n\n Once visitors are on your site, good findability and discoverability help reduce the number of server requests and<\/em> the number of resources, like images and videos, that need to be loaded. In fact, not only does this reduce bandwidth and energy, but you will have a better chance of keeping visitors on your site longer, which is a nice fringe benefit.<\/p>\n\n\n\n In brief, internal linking and anchor text mark out your important content and create pathways to it. For this reason, your internal linking strategy should be concentrated between your long-form articles.<\/strong> Your site’s main pages should already have enough links for you to avoid including them in your internal linking strategy.<\/p>\n\n\n\n How to create an internal linking strategy:<\/strong><\/p>\n\n\n\n The best internal links will have anchor text that is related to the linked article. If you look at the anchor text in our guide to starting a WordPress blog<\/a> you can see how the subject is made clear by the anchor text. With this logical<\/strong> and value-driven<\/strong> approach, we have anticipated what a blogger would be interested in reading and directed them to it. This reduces the data transmissions and overall energy use.<\/p>\n\n\n You probably already know that images can be responsible for as much 50% of your page weight, but you can’t imagine your blog without them, right? Don’t worry, we’re not going to suggest removing images from your blog! However, there are a few things you can do to reduce their impact on your blog’s carbon footprint.<\/p>\n\n\n\n Each optimized image will reduce the amount of energy required to transfer data from your site to your visitors. Furthermore, with a content delivery network (CDN)<\/a>, you can make further reductions on the electricity by decreasing the distance data has to travel. In order to reduce data transfer you should ask a few questions before you upload an image to your site:<\/p>\n\n\n\n Once your image makes it through this interrogation, you can use a plugin to optimize your images to improve the size, quality, format, and even timing of your image delivery. Not only will image optimization<\/a> reduce the amount of data transferred, but it will also reduce the number of HTTP requests and energy needed to view your page.<\/p>\n\n\n\n The best plugin for WordPress image optimization is Optimole<\/a> because it has the largest range of options for saving bandwidth and energy.<\/p>\n\n\nFour ways to reduce the carbon footprint of your website<\/h2>\n\n\n\n
1. Make content easy to find<\/h3>\n\n\n\n
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<\/figure><\/div>\n\n\n2. Optimize your images and use a CDN<\/h3>\n\n\n\n
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