{"id":89922,"date":"2024-01-16T14:00:00","date_gmt":"2024-01-16T12:00:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=89922"},"modified":"2024-01-16T14:00:00","modified_gmt":"2024-01-16T12:00:00","slug":"landing-page-conversion-rate","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/landing-page-conversion-rate\/","title":{"rendered":"Average Landing Page Conversion Rate Statistics"},"content":{"rendered":"\n<p>Converting landing pages is an important element of a digital marketing strategy for lead generation.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>For this blog post, we\u2019ve collected recent landing page data-backed insights, including conversion rate benchmarks by industry, the impact of specific <a href=\"https:\/\/themeisle.com\/blog\/landing-page\/\">landing page<\/a> elements on overall effectiveness, and more. Let\u2019s dive right in.<\/p>\n\n\n\n<div id=\"keyt\" class=\"wp-block-group keyt\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>average landing page conversion rate is 7.12%<\/strong>.<\/li>\n\n\n\n<li>Landing pages <strong>promoting webinars<\/strong> have the highest conversion rate at <strong>22.84%<\/strong>.<\/li>\n\n\n\n<li><strong>Social traffic<\/strong> consistently converts better than paid search channels.<\/li>\n\n\n\n<li>The <strong>arts and entertainment industry<\/strong> has the highest average landing page conversion rate at <strong>18.21%<\/strong>.<\/li>\n\n\n\n<li><strong>38.8%<\/strong> of people consider <strong>design<\/strong> as the most important element of a converting landing page.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-668dc9e1\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div>\ud83d\udcda <strong>Jump to:<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<ul class=\"ticss-506162c8 wp-block-list\">\n<li><a href=\"#h-average-landing-page-conversion-rate\">Average Landing Page Conversion Rate<\/a><\/li>\n\n\n\n<li><a href=\"#h-conversion-rates-by-landing-page-feature\">Conversion Rates by Landing Page Feature<\/a><\/li>\n\n\n\n<li><a href=\"#h-landing-page-conversion-rate-by-traffic-channel\">Landing Page Conversion Rate by Traffic Channel<\/a><\/li>\n\n\n\n<li><a href=\"#h-landing-page-conversion-rate-by-industry\">Landing Page Conversion Rate by Industry<\/a><\/li>\n\n\n\n<li><a href=\"#h-building-landing-pages-that-convert\">Building Landing Pages That Convert<\/a><\/li>\n\n\n\n<li><a href=\"#h-landing-page-builder-usage-statistics\">Landing Page Builder Usage Statistics<\/a><\/li>\n<\/ul>\n<\/div><\/details>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-average-landing-page-conversion-rate\">Average Landing Page Conversion Rate<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">According to a GetResponse study conducted across 18 industries, the <strong>average landing page conversion rate is 7.12%<\/strong> <small>[1]<\/small>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=Learn+more+about+the+average+%23landing+page+conversion+rate+statistics+%F0%9F%93%88%F0%9F%93%89&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/landing-page-conversion-rate\/' target='_blank' rel='nofollow'>Learn more about the average #landing page conversion rate statistics \ud83d\udcc8\ud83d\udcc9<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=Learn+more+about+the+average+%23landing+page+conversion+rate+statistics+%F0%9F%93%88%F0%9F%93%89&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/landing-page-conversion-rate\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-conversion-rates-by-landing-page-feature\">Conversion Rates by Landing Page Feature<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Landing pages promoting webinars had an average conversion rate of 22.84% (significantly higher than the overall average of 7.12%) <small>[1]<\/small>.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"d54adbe7-f3ec-4814-9a13-4596077c0b1a\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-landing-page-conversion-rate-by-traffic-channel\">Landing Page Conversion Rate by Traffic Channel<\/h3>\n\n\n\n<p>When grouped by traffic channel, the median landing page conversion rate from social traffic was consistently higher compared to paid search channels.<\/p>\n\n\n\n<p>For instance, the conversion rate for ecommerce landing pages reached 7.6% (from social traffic) vs. 3.5% (from paid search) <small>[2]<\/small>.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"07da3bef-cc90-4c27-89f1-cf86cc0bc5a3\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-landing-page-conversion-rate-by-industry\">Landing Page Conversion Rate by Industry<\/h3>\n\n\n\n<p>The arts and entertainment industry has the highest average landing page conversion rate at 18.21%, while the lowest conversion rate is in the automotive sector &#8211; just 1.15%.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"79894042-cbbe-495f-9aec-897aa6387737\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An Unbounce study found average landing page conversion rates vary from 7.2% to 18.2% depending on the industry (median conversion rates ranged from 2.4% to 9.8%) <small>[2]<\/small>.<\/p>\n\n\n\n<p>The catering and restaurant industry topped the ranking with both the highest average and median landing page conversion rate at 18.2% and 9.8%, respectively. Real estate and agencies ranked at the bottom in terms of median landing page conversion rates, at 2.6% and 2.4%, respectively.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"a04d25a3-c460-4228-a21b-c4ba117e7e3e\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-form-fill-vs-click-through\">Form-Fill vs Click-Through<\/h3>\n\n\n\n<p>Click-through landing pages have higher median conversion rates vs. form-fill landing pages across 15 industries (out of 16 industries included in the comparison) <small>[2]<\/small>.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"4c5e27a2-e88d-486b-9cd3-e5cc7e522160\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-landing-pages-that-convert\">Building Landing Pages That Convert<\/h2>\n\n\n\n<p>Around 48% of website visitors abandon the primary landing page without exploring any of the marketing materials <small>[3]<\/small>.<\/p>\n\n\n\n<p>A survey by DataBox found that 38.8% of respondents consider design as the most important element of a converting landing page <small>[4]<\/small>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"45e8642f-49d0-4e1c-80a7-7f9bc3af1d5b\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In a global survey, 54% of B2B marketing professionals cited content to download or offer forms on dedicated landing pages as the most effective tactic to acquire prospect and customer data <small>[5]<\/small>.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"0c5e368b-420e-4906-ab4f-6fc95639de6a\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In a survey among marketing professionals, 29% of respondents claimed to use automation for landing pages <small>[6]<\/small>.<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"347dfa97-895b-4688-a097-00b1bbbc8391\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><a href=\"#\" style=\"color:#999999\">Go to top<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-landing-page-builder-usage-statistics\">Landing Page Builder Usage Statistics<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The G2 software directory includes 202 landing page builders <small>[7]<\/small>. For instance, ClickFunnels is used by around 291,890 active websites, followed by Unbounce with 113,206 live websites and Instapage with 12,899 running websites <small>[8][9][10]<\/small>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=Learn+more+about+the+average+%23landing+page+conversion+rate+statistics+%F0%9F%93%88%F0%9F%93%89&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/landing-page-conversion-rate\/' target='_blank' rel='nofollow'>Learn more about the average #landing page conversion rate statistics \ud83d\udcc8\ud83d\udcc9<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=Learn+more+about+the+average+%23landing+page+conversion+rate+statistics+%F0%9F%93%88%F0%9F%93%89&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/landing-page-conversion-rate\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Here\u2019s a list of some of the popular landing page builders, including a number of live websites using it:<\/p>\n\n\n<div class=\"infogram-embed\" data-id=\"48cd9af3-6891-46e3-af32-4e5e90d6f904\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">References<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"References\">\n\n\n\n[1] <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#landing-page-conversion-by-industry\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#landing-page-conversion-by-industry<\/a><br>[2] <a href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/unbounce.com\/conversion-benchmark-report\/<\/a><br>[3] <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/optimize-product-profile-landing-page\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.gartner.com\/en\/digital-markets\/insights\/optimize-product-profile-landing-page<\/a><br>[4] <a href=\"https:\/\/databox.com\/landing-page-examples\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/databox.com\/landing-page-examples<\/a><br>[5] <a href=\"https:\/\/www.statista.com\/statistics\/1282440\/top-b2b-tactics-gain-prospect-customer-data\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.statista.com\/statistics\/1282440\/top-b2b-tactics-gain-prospect-customer-data\/<\/a><br>[6] <a href=\"https:\/\/www.statista.com\/statistics\/1269813\/marketing-channels-automation\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.statista.com\/statistics\/1269813\/marketing-channels-automation\/<\/a><br>[7] <a href=\"https:\/\/www.g2.com\/categories\/landing-page-builders\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.g2.com\/categories\/landing-page-builders<\/a><br>[8] <a href=\"https:\/\/trends.builtwith.com\/analytics\/ClickFunnels\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/trends.builtwith.com\/analytics\/ClickFunnels<\/a><br>[9] <a href=\"https:\/\/trends.builtwith.com\/cms\/Unbounce\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/trends.builtwith.com\/cms\/Unbounce<\/a><br>[10] <a href=\"https:\/\/trends.builtwith.com\/cms\/Instapage\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/trends.builtwith.com\/cms\/Instapage<\/a><\/p>\n\n\n<\/div><\/div><\/div>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, 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