{"id":8489,"date":"2017-08-08T14:38:57","date_gmt":"2017-08-08T11:38:57","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=8489"},"modified":"2019-09-25T19:17:00","modified_gmt":"2019-09-25T19:17:00","slug":"how-to-use-video-in-blog-posts","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/how-to-use-video-in-blog-posts\/","title":{"rendered":"How to Use Video in Blog Posts to Increase Engagement"},"content":{"rendered":"\n<p>Why learn how to use video in blog posts? Widespread adoption of smartphones and high-speed wireless have made video one of the most accessible \u2014 and popular \u2014 <a href=\"https:\/\/themeisle.com\/blog\/blog-content-strategy\/\">forms of online content<\/a>. <\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-8580-362080668\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-8580\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-8580-362080668\" class=\"visualizer-front  visualizer-front-8580 visualizer-lazy\"><\/div><!-- Not showing structured data for chart 8580 because description is empty --><\/div>\n\n\n\n<p>In fact, online video is expected to make up more than <a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">82% of all online consumer traffic<\/a>. And modern video marketing isn&#8217;t just about YouTube. <a href=\"http:\/\/tubularinsights.com\/500-million-watch-facebook-video\/\" target=\"_blank\" rel=\"noopener\">500 million people<\/a> watch video on Facebook every day. <em>Snapchatters<\/em> watch <a href=\"http:\/\/www.adweek.com\/digital\/snapchatters-watch-10-billion-videos-every-day-171130\/\" target=\"_blank\" rel=\"noopener\">10 billion videos per day<\/a>. People spend <a href=\"https:\/\/wistia.com\/blog\/video-time-on-page\" target=\"_blank\" rel=\"noopener\">2.6x as much time<\/a> on pages with video as they do on pages without.<\/p>\n\n\n\n<p>In other words, if you aren&#8217;t using video in your marketing strategy, you&#8217;re missing a golden opportunity to deepen your connection with your customers.<\/p>\n\n\n\n<p>You&#8217;re also missing an opportunity if all your video content is entirely separate from your other marketing efforts. The best way to capitalize on video is by integrating it with your other marketing channels, and your blog is one of the best places to start. Here&#8217;s why and how to use video in blog posts:<\/p>\n\n\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=How+to+use+%23video+in+%23WordPress+%23blog+posts+to+increase+engagement&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/how-to-use-video-in-blog-posts\/' target='_blank' rel='nofollow'>How to use #video in #WordPress #blog posts to increase engagement<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=How+to+use+%23video+in+%23WordPress+%23blog+posts+to+increase+engagement&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/how-to-use-video-in-blog-posts\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-add-video-to-your-wordpress-blog\">When to add video to your WordPress blog<\/h2>\n\n\n\n<p>There are several great ways to incorporate videos on your WordPress blog:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-create-video-tutorials\">1. Create video tutorials<\/h3>\n\n\n\n<p><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=587201\" target=\"_blank\" rel=\"noopener\">65% of the population are visual learners<\/a>, making video tutorials extremely effective.<\/p>\n\n\n<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-8582-819712941\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-8582\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-8582-819712941\" class=\"visualizer-front  visualizer-front-8582 visualizer-lazy\"><\/div><!-- Not showing structured data for chart 8582 because description is empty --><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>(Charts by <a href=\"https:\/\/wordpress.org\/plugins\/visualizer\/\" target=\"_blank\" rel=\"noopener\">Visualizer Lite<\/a>.)<\/em><\/p>\n\n\n\n<p>They&#8217;re also some of the easiest video content to make. This is particularly true for software tutorials, thanks to a plethora of <a href=\"http:\/\/www.aiseesoft.com\/resource\/best-screencast-software.html\" target=\"_blank\" rel=\"noopener\">simple and affordable screencasting tools<\/a>.<\/p>\n\n\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>Video tutorials can either be posted by themselves &#8211; as standalone WordPress posts, or accompanied by a text tutorial, like we did in some other posts on this blog. Example:<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img data-opt-id=19405209  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8571\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg\" alt=\"how to use video in blog posts\" width=\"1000\" height=\"927\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:927\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 1000w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:278\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:712\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:46\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:259\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 259w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:428\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 428w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:647\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 647w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:160\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 160w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:210\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 210w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:146\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 146w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:927\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/how-to-use-video-in-blog-posts.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-video-summaries-and-or-vlogs\">2. Video summaries and\/or vlogs<\/h3>\n\n\n\n<p>Anything worth writing a blog post about is probably worth creating a video about. Summarize the main points of your WordPress article in a video, then expand on those points in writing.<\/p>\n\n\n\n<p>This approach works particularly well because <a href=\"https:\/\/wistia.com\/blog\/optimal-video-length\" target=\"_blank\" rel=\"noopener\">short videos get the most engagement<\/a>, and you can post your summary on YouTube and link to the expanded version.<\/p>\n\n\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>Or you can simply post a transcript, like science and activism blogger <a href=\"http:\/\/skepchick.org\/2017\/06\/happy-anniversary-to-the-first-woman-in-space\/\" target=\"_blank\" rel=\"noopener\">Rebecca Watson<\/a>.<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img data-opt-id=469864129  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8573\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg\" alt=\"skepchick\" width=\"1000\" height=\"665\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:665\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 1000w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:511\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:33\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:361\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 361w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:597\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 597w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:902\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 902w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:223\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 223w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:293\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 293w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:203\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 203w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:665\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/skepchick.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div>\n<\/div>\n\n\n\n<p>If you&#8217;re short on time you can also switch to a vlog-only format for some or all of your blog posts. If you take this route, consider breaking up articles into several short vlogs to maximize engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-about-us-video\">3. &#8220;About Us&#8221; video<\/h3>\n\n\n\n<p>The &#8220;About Us&#8221; page is usually <a href=\"https:\/\/themeisle.com\/blog\/how-to-increase-blog-traffic\/\">the most visited page<\/a> on any website, directly after your home page. A short video sharing who you are and what you do is a great way to give it some personality. These videos should be under two minutes long and focused on the story behind your brand. A great example of how to use video in blog posts is the Hubspot&#8217;s &#8220;Our Story&#8221; video <a href=\"https:\/\/www.hubspot.com\/our-story\" target=\"_blank\" rel=\"noopener\">from their about page<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"HubSpot | Inbound is Everywhere\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/fTWk1lzjTUA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/themeisle.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You can also use a <a href=\"https:\/\/themeisle.com\/blog\/wordpress-video-background\/\">background video<\/a> to add to the story your words are telling. <a href=\"http:\/\/www.cultivatedwit.com\/\" target=\"_blank\" rel=\"noopener\">Cultivated Wit<\/a> is a media company that has done this particularly well, showing their sense of humor and dedication to tech through a series of short clips in the background.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><video autoplay muted loop playsinline poster="https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/cultivatedwit.gif" decoding=\"async\" width=\"1010\" height=\"530\" original-src=\"https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/cultivatedwit.gif\" alt=\"cultivatedwit\" class=\"wp-image-8583\"\><source src="https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/cultivatedwit.gif" type="video/mp4"></video><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-share-video-reviews\">4. Share video reviews<\/h3>\n\n\n\n<p>There are video reviews for almost every product imaginable, and in the beauty and health industries video reviews are the lifeblood of many businesses.<\/p>\n\n\n\n<p>You should already be thanking video reviewers, and now you might want to take it to the next level: share their reviews on your website. You can either share them as blog posts or add a couple video reviews to your &#8220;About Us&#8221; page. If your product has been reviewed by a well known YouTube channel you can also add this to your &#8220;Press&#8221; page and media kit.<\/p>\n\n\n\n<p>Don&#8217;t have any video reviews? Many reviewers accept free products and some are also willing to participate in extended media campaigns. There are also services like <a href=\"https:\/\/famebit.com\/\" target=\"_blank\" rel=\"noopener\">FameBit<\/a> that connect business owners and social media influencers.<\/p>\n\n\n\n<p>If you run a service based business you can do something similar with video testimonials. These don&#8217;t need to be high-production videos, and they can be posted on both your &#8220;About&#8221; page and your &#8220;Testimonials&#8221; page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-video-in-blog-posts\">How to use video in blog posts<\/h2>\n\n\n\n<p>There are two main options for adding videos to your blog: hosting them yourself, and embedding YouTube videos on your website. <strong>Nine times out of ten, you&#8217;re better off hosting videos on YouTube.<\/strong> Self hosting gets expensive fast, and YouTube gives you access to several SEO and analytics tools.<\/p>\n\n\n\n<p>You can check other <a href=\"https:\/\/themeisle.com\/blog\/best-video-hosting-sites\/\">video hosting platforms<\/a>, but hosting all your videos on YouTube also gives you a presence in the social world of YouTube. Built right, your channel will take on a life of its own and bring thousands, even millions, of new customers to your business.<\/p>\n\n\n\n<p>Last but certainly not least, it&#8217;s incredibly simple to embed YouTube videos in blog posts. You can do it in three easy steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1\">Step 1:<\/h3>\n\n\n\n<p>Go to the page of the YouTube video you want to embed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If it&#8217;s your own video you can do this either by searching for it in the YouTube search function or by going to your &#8220;Creator Studio&#8221; and clicking on the appropriate video in your dashboard.<\/li>\n\n\n\n<li>If it&#8217;s someone else&#8217;s video then you can find it easily via the YouTube search bar at the top.<\/li>\n<\/ul>\n\n\n\n<p>Either way, you should end up with a video URL like this one:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=221045729  fetchpriority=\"high\" decoding=\"async\" width=\"1354\" height=\"602\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg\" alt=\"video link\" class=\"wp-image-8574\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1354\/h:602\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 1354w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:133\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:341\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:455\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:22\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:213\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:353\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:534\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:132\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:173\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:120\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1354\/h:602\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-link.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2\">Step 2:<\/h3>\n\n\n\n<p>What&#8217;s cool about <a href=\"https:\/\/themeisle.com\/blog\/embed-video-in-wordpress\/\">WordPress is that you can embed a video<\/a> quite easily. All you need is that raw URL of a video.<\/p>\n\n\n\n<p>You just take it, paste it right where you want to have the video embedded in your blog post, and see it magically converted into a live video block. Like so:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><video autoplay muted loop playsinline poster="https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-embed.gif" decoding=\"async\" width=\"772\" height=\"416\" original-src=\"https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-embed.gif\" alt=\"video embed\" class=\"wp-image-8584\"\><source src="https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/08\/video-embed.gif" type="video/mp4"></video><\/figure><\/div>\n\n\n<p>And that&#8217;s it. All you need to do now is save the post.<\/p>\n\n\n\n<p>Note; this method works not only with YouTube but also other popular platforms. You can also use it with videos from CollegeHumor, DailyMotion, Facebook, Flickr, Hulu, TED, Vimeo, <a href=\"https:\/\/wordpress.org\/support\/article\/embeds\/\" target=\"_blank\" rel=\"noopener\">and more<\/a>. All you need is a direct URL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-advice-on-how-to-use-video-in-blog-posts\">Final advice on how to use video in blog posts<\/h2>\n\n\n\n<p>Whatever video strategy you choose, the most important thing is to know your goals and consistently work towards them. If your main goal is to spruce up your website, come up with a few key videos you can create to share your story and vision with your customers, then shoot them all in a similar style.<\/p>\n\n\n\n<p>To build a large <a href=\"https:\/\/www.youtube.com\/channel\/UCAQcBsP3h6p5yXgFap4LEGA\" target=\"_blank\" rel=\"noopener\">YouTube presence<\/a>, you can experiment more and get away with lower production value on individual videos, but you need to upload something at least once a week.<\/p>\n\n\n\n<p>Not sure what approach you want to take? Research what other businesses in your industry are doing, and figure out how you can improve it and how to use video in blog posts of your own. Meet with your team to gather ideas. In fact, <strong>do this research even if you think you know what to create<\/strong>. You might be surprised by what actually works in your industry.<\/p>\n\n\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=How+to+use+%23video+in+%23WordPress+%23blog+posts+to+increase+engagement&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/how-to-use-video-in-blog-posts\/' target='_blank' rel='nofollow'>How to use #video in #WordPress #blog posts to increase engagement<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=How+to+use+%23video+in+%23WordPress+%23blog+posts+to+increase+engagement&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/how-to-use-video-in-blog-posts\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    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src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, 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https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" \/><noscript><img data-opt-id=30701221  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" sizes=\"(max-width: 300px) 100vw, 300px\" \/></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"04ae0143fb68c38d6bda7b8ed294b904\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"04ae0143fb68c38d6bda7b8ed294b904\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"site-speed-guide-below-post\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"b552f9bf9c\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/8489\" \/><input type=\"hidden\" name=\"item_meta[18]\" id=\"field_6px6q2\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/8489\"  data-frmval=\"\/blog\/wp-json\/wp\/v2\/posts\/8489\"   \/>\n<div id=\"frm_field_15_container\" class=\"frm_form_field form-field  frm_required_field frm_none_container\">\r\n\t<label for=\"field_6px6q\" id=\"field_6px6q_label\" class=\"frm_primary_label\">Your Email\r\n\t\t<span 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name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"245\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"Why learn how to use video in blog posts? Widespread adoption of smartphones and high-speed wireless have made video one of the most accessible \u2014 and popular \u2014 forms of online content.","protected":false},"author":31,"featured_media":8586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[26],"tags":[],"hashtags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Video in Blog Posts to Increase Engagement<\/title>\n<meta name=\"description\" content=\"Why learn how to use video in blog posts? Widespread adoption of smartphones made video the most popular form of content. Here&#039;s how to capitalize on it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themeisle.com\/blog\/how-to-use-video-in-blog-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Video in Blog Posts to Increase Engagement\" \/>\n<meta property=\"og:description\" content=\"Why learn how to use video in blog posts? Widespread adoption of smartphones made video the most popular form of content. 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