\ud83d\udc49 In this article, we’ll talk about the advantages of comparison shopping<\/a>. Then, we’ll show you how to make a price comparison website<\/a> in a few steps. Let’s get to it!<\/p>\n<\/div>\n\n\n\n A price comparison site is somewhere where you can check how different products compare to each other. Typically, these sites focus on a specific product or niche and they link you to different stores selling them:<\/p>\n\n\n The advantages of comparison shopping are easy to see if you’re a customer. Comparing prices enables you to find the best deals for the products you’re looking for. If you dig deep, you might even find better product alternatives at a lower price.<\/p>\n\n\n\n If you’re running a price comparison site, all that work doesn’t come without a reward either. Being the go-to source for customers that are looking to compare prices for a specific product or niche gives you a lot of input over their decisions.<\/p>\n\n\n\n The information you share can determine what products customers buy. If that information is honest and it helps them save money or find the best products, you can turn a single purchase into a repeat customer.<\/p>\n\n\n\n Another advantage of learning how to make a price comparison website is that you can “capture” users that are set on making a purchase. When you’re comparing prices, you’re typically ready to pull the trigger on a product, but you want to make sure that you’re getting the best deal possible.<\/p>\n\n\n\n To recap, here are the benefits of running a price comparison site:<\/p>\n\n\n\n If you can monetize those visitors using affiliate marketing<\/a> or ads, a price comparison website can be a fantastic money-making venture. That is, of course, if you know how to make one.<\/p>\n\n\n This tutorial will guide you through the basics of learning how to make a price comparison website. During the steps that require further setup, we’ll link you to guides that will show you what you need to do. For now, let’s focus on niches.<\/p>\n\n\n\n A “niche” is the category of products that you want to focus on. Most of the best price comparison sites focus on a specific area because it allows them to dig deeper and show more expertise.<\/p>\n\n\n\n If you only compare products of a specific type, you’ll end up knowing everything there is to know about them. This is a critical skill as customers need<\/em> guidance to make the best buying decisions:<\/p>\n\n\n When it comes to picking a niche, you need to consider two factors. The first is how much you know about it and the second is how you can monetize it.<\/p>\n\n\n\n Affiliate marketing is the best method to monetize a price comparison website by far. If you’re part of an affiliate, you can collect a set fee or a cut of every sale that comes from your website.<\/p>\n\n\n\n Amazon Affiliates<\/a> is the most popular affiliate program in the world because they sell pretty much every product you can imagine. However, you can also find affiliate programs from specific sellers that tend to pay better than Amazon does. Ultimately, it all comes down to what product niche you choose.<\/p>\n\n\n This is perhaps the most fun part of building a new site. Registering a domain<\/a> requires you to come up with name ideas and to check if they’re available:<\/p>\n\n\n A lot of people spend too much time coming up with the perfect domain name<\/a>. Since we’re dealing with a price comparison site, your best bet is to choose a name that’s related to the product niche you want to focus on. If you need help coming up with ideas, we recommend using a domain name generator<\/a>.<\/p>\n\n\n\n Once you register the domain you want, it’s time to get to work on hosting. For a price comparison website, we recommend using managed WordPress hosting<\/a>. That way, you’ll be able to focus on growing your website and not on micromanaging maintenance tasks.<\/p>\n\n\n Installing WordPress<\/a> is simple. Depending on which web host you use, chances are that WordPress may come pre-installed on your website.<\/p>\n\n\n\n If that’s the case, all you have to worry about is learning the ins and outs of how to use the Content Management System (CMS). That means creating pages and posts, installing plugins<\/a>, and choosing a theme.<\/p>\n\n\n\n Choosing a theme is perhaps the most important decision you will make for a new website. The theme you use<\/a> needs to reflect the niche you want to focus on. Luckily, there is no shortage of WordPress themes<\/a> to choose from, both free and premium. The WordPress repository<\/a> offers so many options that it would take you a lifetime to sort through them all:<\/p>\n\n\n Since you’re launching a new website, we recommend that you start with a free theme<\/a>. Once your price comparison site starts making money, you can consider switching to a premium theme if you think it’s necessary.<\/p>\n\n\n The key step in learning how to make a price comparison website is knowing how to set up tables. If you look at some of your favorite websites that offer plans or multiple products, you’ll notice price comparison tables can be incredibly detailed:<\/p>\n\n\n These are not regular tables. Price comparisons need to be designed in a way that you can visually measure multiple products between each other and for guiding customers toward the option you want them to buy.<\/p>\n\n\n\n There are a lot of plugins you can use to create price comparison tables in WordPress. However, we recommend Otter Blocks because it enables you to do so while using the Block Editor<\/a>.<\/p>\n\n\nWhat are the advantages of comparison shopping?<\/h2>\n\n\n\n
![\"An](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/price-comparison-examples.png\")
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How to make a price comparison website (5 steps)<\/h2>\n\n\n\n
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Step 1: Determine a product niche (with affiliate potential) \ud83d\ude4b\u200d\u2642\ufe0f<\/h3>\n\n\n\n
![\"Product](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/product-recommendation-table.png\")
<\/figure><\/div>\n\n\nStep 2: Register a domain and get hosting \ud83d\udcbb\ufe0f<\/h3>\n\n\n\n
![\"Registering](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/register-domain-name.png\")
<\/figure><\/div>\n\n\nStep 3: Set up WordPress and a theme \u2699\ufe0f<\/h3>\n\n\n\n
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<\/figure><\/div>\n\n\nStep 4: Add price comparison tables \ud83d\udcb3<\/h3>\n\n\n\n
![\"Product](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/product-comparison.png\")
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