{"id":75033,"date":"2023-08-07T15:30:00","date_gmt":"2023-08-07T12:30:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=75033"},"modified":"2023-08-07T09:33:27","modified_gmt":"2023-08-07T06:33:27","slug":"add-products-to-google-shopping","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/add-products-to-google-shopping\/","title":{"rendered":"How to Add Products to Google Shopping (for WooCommerce)"},"content":{"rendered":"\n

If you run an ecommerce business, it’s important to take advantage of every opportunity to help customers find your products in Google. While a strong SEO strategy may help with that, it can still be challenging to make it to the top of search results. Therefore, you might be wondering how to add products to Google Shopping.<\/p>\n\n\n\n\n\n\n\n

This is highly beneficial for improving your store’s visibility. Luckily, adding products to Google shopping is pretty straightforward. You\u2019ll just need to optimize your products, create a Google Merchant Center account, and configure your tools. \ud83e\uddf0<\/p>\n\n\n\n

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In this post, we\u2019ll briefly discuss how Google Shopping works<\/a>. Then, we\u2019ll show you how to add products<\/a> to Google Shopping in WordPress. Let\u2019s get started! \ud83c\udfac<\/p>\n<\/div>\n\n\n\n

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\n\t\t \t\tHow to add products to #Google Shopping \ud83d\udecd\ufe0f\ud83d\uded2<\/a>\n\t\t \t<\/div>\n\t\t \t
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A brief introduction to Google Shopping<\/h2>\n\n\n\n

Before we dive into how you can add products to, let’s first understand how it works. To do that, we’ll look at an example of products featured on Google Shopping<\/a>.<\/p>\n\n\n\n

To access products in Google Shopping, you simply have to search for an item in Google. Then, click on the Shopping<\/strong><\/em> filter in the horizontal menu just above the general results:<\/p>\n\n\n

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Once you do that, you should see something that looks like this:<\/p>\n\n\n

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As you can see, shoppers can filter products<\/a> by color, brand, department, and more. You’ll also notice that at the top of the search results, there is the Sponsored<\/em> section.<\/p>\n\n\n\n

Products featured here are paid advertisements<\/a>. If you’d like to know how to get your products here, you can consult our beginner’s guide on how to set up WooCommerce Google Shopping ads<\/a>.<\/p>\n\n\n\n

However, if you don’t have the budget for sponsored ads, don’t worry! The cool thing is, users can click through this sponsored products using an arrow.<\/p>\n\n\n\n

That means, by design, paid ads can’t hog all the prime real estate on the page. All the products below this first row are being featured for free. So, in other words, when you add products, you’re essentially getting them featured in a free directory.<\/p>\n\n\n\n

There are tons of benefits to doing this. It can boost search engine optimization (SEO)<\/a> on your site. Consequently, it can help customers easily discover your products, resulting in an increase in sales.<\/p>\n\n\n\n

It’s important to note that users can also navigate directly to the Google Shopping page in order to complete a search:<\/p>\n\n\n

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They can conduct searches \ud83d\udd0e and get results in the same way as the above.<\/p>\n\n\n

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How to add products to Google Shopping in WordPress (in 4 steps)<\/h2>\n\n\n\n

Now that you know a bit more about Google Shopping, we’re going to show you how to add products to the platform in just four simple steps!<\/p>\n\n\n\n

\ud83d\udc49 Here’s a high-level look at the process – keep reading for detailed instructions:<\/p>\n\n\n\n

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  1. Optimize your WooCommerce product images and details<\/a><\/li>\n\n\n\n
  2. Sign up for a free Google Merchant Center account<\/a><\/li>\n\n\n\n
  3. Install and configure the Elex WooCommerce Google Shopping plugin<\/a><\/li>\n\n\n\n
  4. Submit your feed to Google Merchant Center<\/a><\/li>\n<\/ol>\n\n\n
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    1. Optimize your WooCommerce product images and details \ud83d\udcc8\ud83d\uddbc\ufe0f<\/h3>\n\n\n\n

    Once shoppers actually click on a product in Google Shopping, they’ll see a preview of your product’s details. This will include a brief product description and a larger version of the product image<\/a>:<\/p>\n\n\n

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    Users can click on the View product details<\/em> <\/strong>link for more information:<\/p>\n\n\n

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    This will provide them with even more information, including a more lengthy description and reviews (if there are any).<\/p>\n\n\n\n

    Therefore, before you add products, you’ll want to make sure they are optimized for the platform. In particular, you’ll want to make sure images are the optimal size and you’re featuring relevant keywords in the product description<\/a>.<\/p>\n\n\n\n

    You can consult Google’s minimum requirements<\/a> and make sure you fulfill them:<\/p>\n\n\n

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    This way, you can ensure that your product images will be compatible with the platform.<\/p>\n\n\n\n

    Additionally, you may want to follow some of Google’s tips for optimizing product data<\/a>. For instance, you can highlight key product details by putting them at the front of the product title.<\/p>\n\n\n\n

    \u26a0\ufe0f Make sure you complete these changes directly in your WooCommerce product pages<\/a>.<\/p>\n\n\n

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    2. Sign up for a free Google Merchant Center account \ud83e\uddd1\u200d\ud83d\udcbb<\/h3>\n\n\n\n

    Once your WooCommerce product pages are up to par, you’re ready to sign up for your Google Merchant Center<\/a>. As we mentioned, this is totally free:<\/p>\n\n\n

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    To get started, just click on the Sign up for free<\/em> <\/strong>button. If you’re not already, you’ll need to login to your Google Account:<\/p>\n\n\n

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    If you don’t have a Google Account, you’ll need to create one<\/a>. Then, you’ll provide some basic information about your business:<\/p>\n\n\n

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    After that, you’ll see some general information about how the platform works and what you’ll need to get started:<\/p>\n\n\n

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    Next, enter your business name and the country it’s located in:<\/p>\n\n\n

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    On the next page, hit Continue<\/em><\/strong>. You’ll then see a list of tasks that you need to complete on the left:<\/p>\n\n\n

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    At this point, \ud83d\udca1 you should complete the steps under the Add business details<\/em> <\/strong>section and the Verify & claim website<\/strong><\/em> tab. However, we won’t be going to the Add products<\/strong><\/em> section just yet.<\/p>\n\n\n

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    3. Install and configure the Elex WooCommerce Google Shopping plugin \ud83d\udc68\u200d\ud83d\udcbb\ud83d\udd27<\/h3>\n\n\n\n

    Once you’re set up with Google Merchant Center, there are a few ways you can add products. However, when you’re working with WordPress and WooCommerce<\/a>, the easiest way to do this is using a plugin.<\/p>\n\n\n\n

    \ud83d\udc49 Elex WooCommerce Google Shopping allows you to easily generate a Google Shopping feed:<\/p>\n\n\n

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