In this post, we’ll discuss why you may want to send SMS<\/a> messages from your site. After that, we’ll discuss some best practices<\/a> to consider before going over the steps to launch your first SMS campaign<\/a>. Let’s dive right in! \ud83e\udd3f<\/p>\n<\/div>\n\n\n\n Sending SMS from your site can be a great marketing strategy<\/a> for any online business. That’s because text messages are highly effective.<\/p>\n\n\n\n In fact, studies show that 42 percent of commercial SMS are opened and read [1]<\/sup>. That’s 10 percent higher than email open rates. What’s more, SMS is the most effective form of communication.<\/p>\n\n\n\n \ud83d\udc49 Here are a few reasons you may want to send SMS from your ecommerce site:<\/p>\n\n\n\n Additionally, you may even want to send SMS for sites that don’t sell traditional products or services.<\/p>\n\n\n\n For example, if you run an affiliate website<\/a> or even a personal blog<\/a>, you could use SMS to let users know when you’ve posted new content. This way, people will never miss a new post!<\/p>\n\n\n Before you attempt to send an SMS, it’s wise to consider a few important factors. \ud83d\uddb1\ufe0f<\/p>\n\n\n\n First of all, you’ll want to determine whether you have enough customer phone numbers to make this a viable strategy. If you don’t, you’ll need to create a custom user registration page<\/a> or opt-in form to get them (we’ll discuss this in more detail later).<\/p>\n\n\n\n It’s also important that you get permission from your customers to communicate with them via SMS. To be safe, you could link to both your terms and conditions and privacy policy<\/a> pages on your sign up form:<\/p>\n\n\n If you skip this crucial step, you might accidentally end up violating important laws like the Telephone Consumer Protection Act (TCPA)<\/a>. This may put your entire business at risk, since you could end up paying steep fines if you break any rules.<\/p>\n\n\n\n Lastly, you need to consider how many text messages to send to users. Above all, try to avoid being “spammy,” since this could deter customers and cause them to opt out of communications.<\/p>\n\n\n Now, we’re going to show you how to send SMS from your site in three simple steps!<\/p>\n\n\n\n As we mentioned, SMS marketing is only a realistic option if you have your customers’ phone numbers. Therefore, if you don’t, your first step is to collect them.<\/p>\n\n\n\n The best way to do this is right out of the gate, when users are signing up on your site. Since the default WordPress user registration page doesn’t include a phone number field, you’ll need to customize your user registration form<\/a>.<\/p>\n\n\n\n To do this, you can use a plugin like Profile Builder<\/strong> or User Registration<\/strong>. These plugins work with both regular WordPress sites, as well as WooCommerce stores.<\/p>\n\n\n\nWhy you may want to send SMS from your WordPress site<\/h2>\n\n\n\n
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What to consider before you send an SMS<\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\nHow to send an SMS from your site<\/h2>\n\n\n\n
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1. Collect phone numbers \ud83d\udcf1<\/h3>\n\n\n\n