{"id":70837,"date":"2023-06-13T15:30:00","date_gmt":"2023-06-13T12:30:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=70837"},"modified":"2023-10-05T12:31:59","modified_gmt":"2023-10-05T09:31:59","slug":"google-tag-manager-in-wordpress","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/google-tag-manager-in-wordpress\/","title":{"rendered":"How to Install Google Tag Manager in WordPress"},"content":{"rendered":"\n

Searching for the easiest way to install Google Tag Manager in WordPress? \u2699\ufe0f<\/p>\n\n\n\n

A lot of the services we rely on to collect data from our websites and connect third-party services to them use \u201ctags.\u201d These tags are code snippets that give these services access to your site. Adding and keeping track of these tags in WordPress can be challenging and that’s where Google Tag Manager comes in.<\/p>\n\n\n\n\n\n\n\n

Google Tag Manager connects with your website using, you guessed it, a tag. The service enables you to manage as many tags as you need, including those for platforms such as Google Analytics and even third-party services. Instead of having to add multiple tags to WordPress<\/a>, you only need the one.<\/p>\n\n\n\n

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In this article, we’ll discuss \ud83e\udd9c the benefits of using Google Tag Manager<\/a> in WordPress. We’ll also show you how to connect the tool with your WordPress site<\/a>. Let’s get to it!<\/p>\n<\/div>\n\n\n\n

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\n\t\t \t\tHow to install #Google \ud83d\udd0d Tag Manager in #WordPress<\/a>\n\t\t \t<\/div>\n\t\t \t
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What are the benefits of using Google Tag Manager?<\/h2>\n\n\n\n

The major benefit of using Google Tag Manager is you can manage as many tags as you need using a singular service.<\/p>\n\n\n\n

Once you sign up for an account (which is free), you get access to a dashboard that enables you to connect properties to the service, as well as add and customize tags to them:<\/p>\n\n\n

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Tag Manager enables you to choose from pre-built tags, including options to connect your website with Google Analytics and Ads. However, its real power lies in the fact it enables you to create custom tags or connect your site with third-party services:<\/p>\n\n\n

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If you can’t find the tag you need, Tag Manager also gives you access to a community template gallery. This is a library of community-built tag templates, which includes options for basically every popular third-party service you might need to connect with your website.<\/p>\n\n\n\n

On top of making it easier to deploy tags, using Google Tag Manager in WordPress also means you need to spend less time dealing with code. After connecting Tag Manager, you’ll interact with all tags from the service’s dashboard instead of having to edit WordPress core files<\/a>.<\/p>\n\n\n\n

Tag Manager also keeps track of any changes you make to existing tags and it can help you track events in Google Analytics. If your website relies on multiple third-party tools that use tags, having access to Tag Manager can make your work a lot easier.<\/p>\n\n\n

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How to install Google Tag Manager in WordPress<\/h2>\n\n\n\n

There are several ways to install Google Tag Manager. There’s a manual approach, which involves adding code to your theme’s header.php<\/strong> <\/em>file. However, the easiest approach is to use a free plugin such as Site Kit by Google<\/a>.<\/p>\n\n\n\n