{"id":6746,"date":"2017-06-12T18:29:16","date_gmt":"2017-06-12T15:29:16","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=6746"},"modified":"2023-03-01T13:11:00","modified_gmt":"2023-03-01T13:11:00","slug":"enhanced-e-commerce-tracking-woocommerce","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/enhanced-e-commerce-tracking-woocommerce\/","title":{"rendered":"Enable Enhanced Ecommerce Tracking for WooCommerce: Google Analytics How to"},"content":{"rendered":"

Using Google Analytics to track your WooCommerce metrics is an excellent way to keep tabs on your conversions and goals. But if all you’re doing is adding the standard Google Analytics tracking code to your site and calling it a day, you’re missing out on a ton of helpful information that you can get with\u00a0enhanced ecommerce tracking.<\/p>\n

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With enhanced tracking for WooCommerce, you’ll be able to track even the smallest interactions with your products, such as how many people read your product details, add items to their carts, and even how many customers abandon their carts without purchasing anything.<\/p>\n<\/div><\/div>\n

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\n\t\t \t\tHow to enable Google #Analytics \ud83d\udcc8 enhanced #ecommerce tracking for #WooCommerce<\/a>\n\t\t \t<\/div>\n\t\t \t
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In this article, we’ll give you a brief primer on customer tracking, in case you haven’t implemented it yet. Then we’ll tell you how to enable enhanced tracking for WooCommerce in three simple steps. Let’s go shopping!<\/p>\n

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What is customer tracking?<\/h2>\n

First of all, let’s take a moment to dispel any negative connotations around the term ‘customer tracking’. It’s a practice that most sizable websites use\u00a0to find out what’s working and what isn’t on their site. When it comes to ecommerce, the stakes are even higher since money is constantly changing hands.<\/p>\n

The term itself might sound invasive, but as long as you don’t store any identifying data about your customers \u2013 which most platforms don’t \u2013 you’re all good. Plus, the benefits far outweigh the concerns when it comes to tracking. For example, you get:<\/p>\n