{"id":6526,"date":"2017-05-01T12:26:50","date_gmt":"2017-05-01T09:26:50","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=6526"},"modified":"2023-11-27T02:56:15","modified_gmt":"2023-11-27T00:56:15","slug":"improve-wordpress-on-page-seo","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/improve-wordpress-on-page-seo\/","title":{"rendered":"How to Improve WordPress On-Page SEO With the Perfect Site Content Structure"},"content":{"rendered":"\n<p>Your site&#8217;s information architecture (or how you structure the content on your site) is one of Google&#8217;s 200 ranking factors <sup>[1]<\/sup>. Not only that, if visitors can find their desired information easily on your website, it also means that you&#8217;re offering a great user experience. Which again influences SEO <sup>[2]<\/sup>. So if you want to improve your WordPress on-page SEO, work on its structure to make it more SEO-friendly.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\ud83d\udc49 To optimize your on-page SEO for WordPress, what you need to do is follow three crucial steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1: <a href=\"#step-1\">Create a great navigation menu<\/a><\/li>\n\n\n\n<li>Step 2: <a href=\"#step-2\">Plan a thoughtful content organization<\/a><\/li>\n\n\n\n<li>Step 3: <a href=\"#step-3\">Link each content piece with related posts\/pages\/resources<\/a><\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s now explore each of these steps in more detail. \ud83d\udd0e<\/p>\n\n\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=Learn+how+to+improve+%23WordPress+On-Page+%23SEO+%F0%9F%8E%AF+with+the+perfect+site+structure+%F0%9F%A7%AE&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/improve-wordpress-on-page-seo\/' target='_blank' rel='nofollow'>Learn how to improve #WordPress On-Page #SEO \ud83c\udfaf with the perfect site structure \ud83e\uddee<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=Learn+how+to+improve+%23WordPress+On-Page+%23SEO+%F0%9F%8E%AF+with+the+perfect+site+structure+%F0%9F%A7%AE&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/improve-wordpress-on-page-seo\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-1\">Step 1: Create a great navigation menu \ud83e\udded<\/h2>\n\n\n\n<p>Your WordPress on-page SEO structure mainly reflects in the site&#8217;s navigation &#8211; the main menu, especially. And keywords play a big role here.<\/p>\n\n\n\n<p>To create a keyword-optimized main menu, start by brainstorming a bunch of broad keywords. These keywords will be used as items on your main menu (as well as the submenu items). So list all the keywords you plan to target.<\/p>\n\n\n\n<p>Let me explain&#8230;<\/p>\n\n\n\n<p>For example, if you have a website about <em>tea<\/em>, you might want to start by doing some broad level <a href=\"https:\/\/themeisle.com\/blog\/keyword-research-for-wordpress\/\">keyword research<\/a> to discover the terms you should try to rank for.<\/p>\n\n\n\n<p>So begin by Googling your topic &#8211; in this case, <em>tea<\/em>.<\/p>\n\n\n\n<p>When you scroll down to the bottom of the first results page, you&#8217;ll see that people who search for <em>tea<\/em> also search for keywords like &#8220;<em>types of teas<\/em>&#8220;, &#8220;<em>tea flavours \/ flavors<\/em>&#8220;, and &#8220;<em>tea brands<\/em>&#8220;.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=750660313  fetchpriority=\"high\" decoding=\"async\" width=\"1426\" height=\"790\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp\" alt=\"Related keyword ideas from Google search.\" class=\"wp-image-91941\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1426\/h:790\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 1426w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:166\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:567\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:425\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:28\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:433\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 433w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:717\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 717w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1083\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 1083w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:267\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 267w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:352\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 352w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:244\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 244w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1426\/h:790\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-ideas-in-Google.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>Finding broad keywords to determine your site architecture when working to improve on-page SEO in WordPress.<\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since these are all relevant keywords, you must add them to your list. These terms will go into your site&#8217;s main menu. Of course, they are too broad (and competitive), but they matter to your target audience. So you must optimize your site (content and structure) for them.<\/p>\n\n\n\n<p>To get more keyword ideas, Google each of these suggestions. For example, search for the <a href=\"https:\/\/themeisle.com\/blog\/keyphrase-in-wordpress\/\">keyphrase<\/a> &#8220;<em>types of teas<\/em>&#8220;.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/search?q=types+of+teas\" target=\"_blank\" rel=\"noopener\">When you Google this<\/a>, you&#8217;ll see lots of tea types in the search results:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=490700085  fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"524\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp\" alt=\"Google search result for types of tea\" class=\"wp-image-91939\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1280\/h:524\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 1280w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:123\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:419\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:314\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:20\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:197\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:325\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:491\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:121\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:160\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:111\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1280\/h:524\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Google-search-result-for-types-of-tea.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>And if you scroll down on the page, you&#8217;ll see even more keyword ideas:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=304991564  fetchpriority=\"high\" decoding=\"async\" width=\"2028\" height=\"1586\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp\" alt=\"Related search information from Google where you can get additional keyword ideas.\" class=\"wp-image-91940\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1380\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 2028w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:235\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:801\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:601\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1381\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1380\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:39\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:307\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 307w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:508\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 508w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:767\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 767w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:189\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 189w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:249\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 249w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:173\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 173w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1380\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/05\/Related-search-information-from-Google.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>Add all those keywords also to your list.<\/p>\n\n\n\n<p>Now, because queries like &#8220;<em>Green tea<\/em>&#8221; and &#8220;<em>Herbal and fruit tea<\/em>&#8220;, &#8220;<em>Fit tea detox<\/em>&#8220;, etc. are nothing but subsets of the keyphrase &#8220;<em>types of teas<\/em>&#8220;, they&#8217;ll get added as sub-menu items and not as items on the main menu.<\/p>\n\n\n\n<p>At the end of this step, you should have a list of keywords you&#8217;re going to add to your menu as well as create content about. Next, we&#8217;ll take these keywords and arrange them into a sturdy structure that supports your WordPress on-page SEO.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-2\">Step 2: Plan a thoughtful content organization \ud83d\udcda<\/h2>\n\n\n\n<p>Marieke van de Rak from <a href=\"https:\/\/themeisle.com\/blog\/yoast-seo-review\/\">Yoast<\/a> &#8211; the creators of one of our <a href=\"https:\/\/themeisle.com\/blog\/wordpress-seo-plugins\/\">top recommended SEO plugins<\/a> &#8211; tells that the structure of a website should be like a pyramid <sup>[3]<\/sup>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>On the top of the pyramid is your homepage, and under the homepage are a number of category pages. For larger sites, one should make subcategories [&#8230;] Within the categories and subcategories you will have a number of blog posts, pages or product pages.<\/p>\n<\/blockquote>\n\n\n\n<p>So, in our example, if we just start placing the keywords into a structure of a pyramid, we&#8217;ll end up with a pyramid like the example below:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1164708641  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg\"  decoding=\"async\" width=\"936\" height=\"421\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg\" alt=\"Using keywords to design a SEO-optimized site structure.\" class=\"wp-image-6529\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:421\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 936w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:345\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:22\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:216\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:357\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:133\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:175\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:121\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:421\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 2x\" \/><noscript><img data-opt-id=1164708641  decoding=\"async\" width=\"936\" height=\"421\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg\" alt=\"Using keywords to design a SEO-optimized site structure.\" class=\"wp-image-6529\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:421\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 936w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:345\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:22\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:216\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:357\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:133\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:175\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:121\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:421\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/sample-site-structure.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><figcaption class=\"wp-element-caption\"><em>Using keywords to design an optimized WordPress on-page SEO structure<\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you can see, on the top, you have the homepage. Below it, in the main menu are items like <em>Tea types<\/em>, <em>Tea Benefits<\/em>, <em>Shop Tea<\/em> along with the typical site pages like <em>About<\/em> and <em>Contact<\/em>. The keywords we&#8217;ve used in the main menu are all broad keywords.<\/p>\n\n\n\n<p>Now let&#8217;s say that you don&#8217;t want to use subpages for the <em>Tea Benefits<\/em> menu item. It&#8217;s alright. Just write one awesome page where you tell the benefits of all the main tea types and link to every relevant article on your website about tea benefits. This is nothing but a cornerstone content piece that can help you rank your website for your target keyword <em>Tea Benefits<\/em>.<\/p>\n\n\n\n<p>If you look at the sub-menu items (for example: <em>Green Tea<\/em>, <em>White Tea<\/em>, <em>Black Tea<\/em> and <em>Oolong Tea<\/em>) under the <em>Tea Types<\/em> menu item, you&#8217;ll see that we&#8217;re drilling down to a more specific level of information. And at the last level, you&#8217;ve the specific variations of Green Tea.<\/p>\n\n\n\n<p>Likewise, under the <em>Tea Benefits<\/em> menu item, we&#8217;re again offering more thematic content based on the different popular tea types.<\/p>\n\n\n\n<p>Basically, we&#8217;re systematically <strong>narrowing down from broad level keywords to the long tail ones<\/strong>.<\/p>\n\n\n\n<p>Now if someone clicked on the <em>Oolong<\/em> under the <em>Tea Benefits<\/em> item, you could give a bunch of articles around topics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oolong tea benefits for skin<\/li>\n\n\n\n<li>Oolong tea benefits for anxiety<\/li>\n\n\n\n<li>Oolong tea benefits for weight loss<\/li>\n\n\n\n<li>Oolong tea benefits hair growth<\/li>\n<\/ul>\n\n\n\n<p>And so on.<\/p>\n\n\n\n<p>You get the idea. \ud83d\udca1<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-3\">Step 3: Link each content piece with related posts\/pages\/resources \ud83d\udd17<\/h2>\n\n\n\n<p>Once you&#8217;ve laid out your <a href=\"https:\/\/themeisle.com\/blog\/website-structure\/\">website&#8217;s hierarchy<\/a> using different menu and submenu items, your next step is to create an internal network of links between these posts, pages, and resources. Both search engines and users will use these links to explore more of the related content on your site, and this will significantly <a href=\"https:\/\/themeisle.com\/blog\/off-page-seo-checklist-wordpress\/\">improve your WordPress site&#8217;s SEO<\/a>.<\/p>\n\n\n\n<p><em>So, how do you decide where to place these links and where they will point to?<\/em><\/p>\n\n\n\n<p>Well, this part is easy. All you need to do is link each page one level up and down the hierarchy.<\/p>\n\n\n\n<p>Yoast author, Joost de Valk, says <sup>[3]<\/sup>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Because you&#8217;re linking from pages that are closely related to each other content-wise, you&#8217;re increasing your site&#8217;s possibility to rank in the <a href=\"https:\/\/themeisle.com\/blog\/what-is-serp\/\">SERP<\/a>. You&#8217;re &#8220;helping&#8221; the search engine out by showing it what&#8217;s related and what isn&#8217;t.<\/p>\n<\/blockquote>\n\n\n\n<p>Rand Fishkin from Moz also recommends linking each resource back and forth one level in the hierarchy <sup>[4]<\/sup>.<\/p>\n\n\n\n<p>So, to create a rich internal link network in our example, we&#8217;ll link each resource in the suggested manner. The following figure shows how the content on <em>Green Tea<\/em> gets linked to the page where we list the tea types, and also to each of the different types of Green tea:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1391454053  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/internal-links.png\"  decoding=\"async\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/internal-links.png\" alt=\"Building internal links to improve WordPress on-page SEO.\" class=\"wp-image-6528\"\/><noscript><img data-opt-id=1391454053  decoding=\"async\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2017\/04\/internal-links.png\" alt=\"Building internal links to improve WordPress on-page SEO.\" class=\"wp-image-6528\"\/></noscript><figcaption class=\"wp-element-caption\">Optimizing a site&#8217;s architecture with internal links.<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To <a href=\"https:\/\/themeisle.com\/blog\/link-optimization\/\">develop a rich internal link network<\/a>, you need to follow this advice for each of the content pieces (pages and posts) on your site. Also, each time you publish new content, link to the existing resources on the site that may be relevant to that content.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><a href=\"#\" style=\"color:#999999\">Go to top<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wordpress-on-page-seo-wrapping-it-up\">WordPress on-page SEO: Wrapping it up \ud83c\udfac<\/h2>\n\n\n\n<p>When you follow the above steps, you&#8217;ll be able to organize your site&#8217;s content in a way that both search engines and users will understand easily.<\/p>\n\n\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=How+to+improve+%23WordPress+On-Page+%23SEO+%F0%9F%8E%AF+with+the+perfect+site+content+structure+%F0%9F%A7%AE&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/improve-wordpress-on-page-seo\/' target='_blank' rel='nofollow'>How to improve #WordPress On-Page #SEO \ud83c\udfaf with the perfect site content structure \ud83e\uddee<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=How+to+improve+%23WordPress+On-Page+%23SEO+%F0%9F%8E%AF+with+the+perfect+site+content+structure+%F0%9F%A7%AE&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/improve-wordpress-on-page-seo\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n\n\n\n<p><strong><em>If you have any questions about enhancing your WordPress on-page SEO structure, please leave them in the comments!<\/em><\/strong><\/p>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, 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https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" \/><noscript><img data-opt-id=30701221  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" sizes=\"(max-width: 300px) 100vw, 300px\" \/></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"092acaf99c87bd14c46d2a0e23437796\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"092acaf99c87bd14c46d2a0e23437796\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"site-speed-guide-below-post\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"3634b3b33d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/6526\" \/><input type=\"hidden\" name=\"item_meta[18]\" id=\"field_6px6q2\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/6526\"  data-frmval=\"\/blog\/wp-json\/wp\/v2\/posts\/6526\"   \/>\n<div id=\"frm_field_15_container\" class=\"frm_form_field form-field  frm_required_field frm_none_container\">\r\n\t<label for=\"field_6px6q\" id=\"field_6px6q_label\" class=\"frm_primary_label\">Your Email\r\n\t\t<span 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name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"138\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">References<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"References\">\n\n\n\n[1] <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/backlinko.com\/google-ranking-factors<\/a><br>[2] <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/on-page-seo\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/moz.com\/beginners-guide-to-seo\/on-page-seo<\/a><br>[3] <a href=\"https:\/\/yoast.com\/site-structure-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/yoast.com\/site-structure-the-ultimate-guide\/<\/a><br>[4] <a href=\"https:\/\/moz.com\/blog\/information-architecture-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/moz.com\/blog\/information-architecture-for-seo-whiteboard-friday<\/a><\/p>\n\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Your site&#8217;s information architecture (or how you structure the content on your site) is one of Google&#8217;s 200 ranking factors. So, if you want to improve your WordPress on-page SEO, follow this guide to optimize its structure and make it more SEO-friendly.","protected":false},"author":25,"featured_media":48847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[26],"tags":[4069],"hashtags":[],"class_list":["post-6526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-auto-backdate"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve WordPress On-Page SEO With the Perfect Site Structure<\/title>\n<meta name=\"description\" content=\"A site&#039;s architecture impacts its SEO. 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