{"id":65128,"date":"2023-04-17T15:30:00","date_gmt":"2023-04-17T12:30:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=65128"},"modified":"2023-04-14T00:59:01","modified_gmt":"2023-04-13T21:59:01","slug":"what-is-social-commerce","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/what-is-social-commerce\/","title":{"rendered":"What is Social Commerce? Definition, Examples, Best Platforms"},"content":{"rendered":"\n<p>If you ask your colleagues &#8220;what is social commerce?&#8221;, most of them will probably tell you it\u2019s the selling of products and\/or services on social media.<\/p>\n\n\n\n<p>I\u2019m sorry to say, though &#8211; that while this is the most common response to &#8220;what is social commerce?&#8221; out there, it doesn\u2019t accurately represent what social commerce really entails.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>You see, social commerce is not just about selling. It\u2019s more of a full-on shopping experience that is revolutionizing ecommerce as we know it. \ud83d\udecd\ufe0f<\/p>\n\n\n\n<p>The experience itself consists of multiple far-reaching touchpoints, which are now seeing social commerce growing three times as fast as traditional ecommerce <sup>[1]<\/sup>. This, in annual sales revenue, adds up to 1.3 trillion dollars, and it\u2019s expected to further expand to 2.9 trillion by 2026 <sup>[2]<\/sup>.<\/p>\n\n\n<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-67562-398884038\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-67562\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-67562-398884038\" class=\"visualizer-front  visualizer-front-67562\"><\/div><!-- Not showing structured data for chart 67562 because description is empty --><\/div>\n\n\n\n<p>I say it\u2019s high time that you too got in on the action.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Here\u2019s your starter guide, where you\u2019ll find insights into \u23e9 <a href=\"#what-is-social-commerce\">what social commerce is<\/a>, how social commerce works, and where to set up your social commerce operation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=What+is+%23social+%23commerce%3F+%F0%9F%9B%92+definition%2C+examples%2C+and+best+platforms&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-social-commerce\/' target='_blank' rel='nofollow'>What is #social #commerce? \ud83d\uded2 definition, examples, and best platforms<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=What+is+%23social+%23commerce%3F+%F0%9F%9B%92+definition%2C+examples%2C+and+best+platforms&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-social-commerce\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>We\u2019ve also included \u23e9 <a href=\"#social-commerce-examples\">social commerce examples<\/a>, as well as \u23e9 <a href=\"#social-commerce-platforms\">social commerce platforms<\/a> that you might want to try out.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-social-commerce\">What is social commerce?<\/h2>\n\n\n\n<p>Social commerce is promoting, distributing, buying, and selling items\/services across social media channels. It encompasses a buyer\u2019s entire sales journey on social media &#8211; from brand discovery and product research to engagement and conversion.<\/p>\n\n\n\n<p>This is just one of the many business strategies that make up the larger ecommerce spectrum. Whereas traditional ecommerce covers all forms of online shopping experiences, social commerce defines the sales funnels that take place on social media.<\/p>\n\n\n\n<p>Case in point &#8211; remember the last time you stumbled upon a fancy Instagram or Facebook Shop?<\/p>\n\n\n\n<p>The simple act of discovering that page kickstarted your social commerce journey. And from there, you probably proceeded to explore various products on offer, before finally clicking on \u201cbuy\u201d to make a purchase.<\/p>\n\n\n\n<p>So widespread has social commerce grown that over 30% of web users in the US are now making purchases directly within social media platforms <sup>[3]<\/sup>.<\/p>\n\n\n\n<p>The trend is particularly popular with younger consumers such as Millenials and Gen Z\u2019ers, as 77% of them are already buying stuff directly on social media <sup>[4]<\/sup>.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-commerce-examples\">Best social commerce examples<\/h2>\n\n\n\n<p>Small to large businesses are exceedingly driving sales using a wide range of social commerce touchpoints.<\/p>\n\n\n\n<p>These six social commerce examples summarize some of their most popular architectures:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#storefronts\">Storefronts<\/a><\/li>\n\n\n\n<li><a href=\"#shoppable-posts\">Shoppable posts<\/a><\/li>\n\n\n\n<li><a href=\"#shoppable-ads\">Shoppable ads<\/a><\/li>\n\n\n\n<li><a href=\"#livestream-shopping\">Livestream shopping<\/a><\/li>\n\n\n\n<li><a href=\"#influencer-campaigns\">Influencer campaigns<\/a><\/li>\n\n\n\n<li><a href=\"#in-app-messaging\">In-app messaging<\/a><\/li>\n<\/ol>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"storefronts\">Social commerce example #1. Storefronts<\/h3>\n\n\n\n<p>Storefronts here refer to those ecommerce stores brands embed directly on their social media profiles.<\/p>\n\n\n\n<p>They are engineered to operate as full-fledged online stores &#8211; which means these social storefronts showcase products for shoppers to discover, explore, and purchase without ever leaving the social media site.<\/p>\n\n\n\n<p>Consumers themselves have been responding positively to social selling storefronts, with 72% of them admitting that they like the convenience of browsing and buying the products there and then <sup>[5]<\/sup>.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shoppable-posts\">Social commerce example #2. Shoppable posts<\/h3>\n\n\n\n<p>Shoppable posts are probably the first thing that comes to mind when describing what is social commerce.<\/p>\n\n\n\n<p>They are individual social media posts that showcase products while giving viewers the chance to purchase. Brands often publish them with a <a href=\"https:\/\/themeisle.com\/blog\/add-call-to-action-wordpress\/\">CTA button<\/a> that directs shoppers to the checkout when clicked.<\/p>\n\n\n\n<p>You\u2019ll see them integrated into all sorts of social media channels &#8211; Facebook posts, Pinterest pins, Instagram stories, Instagram reels, TikTok videos, etc.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shoppable-ads\">Social commerce example #3. Shoppable ads<\/h3>\n\n\n\n<p>Shoppable ads are basically shoppable posts that have been configured as social media adverts. Such sponsored posts are accompanied by purchase buttons, through which you should be able to check out conveniently from the social networking pages.<\/p>\n\n\n\n<p>Brands, on the other hand, get the privilege to target specific segments of consumers.<\/p>\n\n\n\n<p>Social platforms like Facebook and Instagram use in-depth audience analytics and smart trackers to help you reach out to the right shoppers based on their interests, demographics, engagements, etc.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"livestream-shopping\">Social commerce example #4. Livestream shopping<\/h3>\n\n\n\n<p>Livestream shopping is an interactive sales experience, in which you engage customers in real-time <a href=\"https:\/\/themeisle.com\/blog\/wordpress-live-streaming\/\">through live video streams<\/a>.<\/p>\n\n\n\n<p>Your job is to showcase products to audiences and maybe answer customer queries, all the while giving them the chance to make purchases through <a href=\"https:\/\/themeisle.com\/blog\/how-to-edit-woocommerce-checkout\/\">embedded checkout<\/a> links.<\/p>\n\n\n\n<p>You could, for instance, broadcast a launch of your products via Facebook Live. The event may be accompanied by a product link that allows the audience to buy and complete transactions mid-stream.<\/p>\n\n\n\n<p>So far, this social commerce example has generated conversions from more than 50% of US consumers <small>[6]<\/small>. They all admit to making their purchases after getting nudged by livestream hosts.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer-campaigns\">Social commerce example #5. Influencer campaigns<\/h3>\n\n\n\n<p>Influencer marketing is another tactic to prioritize after you\u2019ve grasped the answer to &#8220;what is social commerce?&#8221;.<\/p>\n\n\n\n<p>And the reason is, influencers are exceptionally dependable in driving brand awareness, audience engagement, lead generation, and conversion.<\/p>\n\n\n\n<p>So persuasive are they that more than 50% of Millenials and Gen Z\u2019ers trust their product recommendations <sup>[7]<\/sup>. That alone places influencers ahead of even celebrities, whose trust rate stands at 38%.<\/p>\n\n\n<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-67576-248844857\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-67576\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-67576-248844857\" class=\"visualizer-front  visualizer-front-67576\"><\/div><!-- Not showing structured data for chart 67576 because description is empty --><\/div>\n\n\n\n<p>There are no rules on how and when to engage influencer campaigns in social commerce. You could hire them to advertise your products in their posts, rock your merchandise in their videos, or perhaps serve as affiliate partners.<\/p>\n\n\n\n<p>Whichever approach you take, you should be able to achieve a return on investment (ROI) of about $5.20 for every $1 spent on the influencer marketing campaigns <sup>[8]<\/sup>. And if you\u2019re as calculated as the top 13% of businesses, you could push the returns to as much as $20 for every $1 spent.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"in-app-messaging\">Social commerce example #6. In-app messaging<\/h3>\n\n\n\n<p>Lead engagement in social commerce is also performed through in-app messaging. This is where you send personalized direct messages (DMs) to prospects, qualified leads, and customers, with the main goal being to drive conversions.<\/p>\n\n\n\n<p>Already, 64% of consumers today are eager to connect with brands <sup>[9]<\/sup>. And if you succeed in making them feel connected, 57% say that they\u2019d be willing to increase their spending.<\/p>\n\n\n<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-67608-735312419\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-67608\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-67608-735312419\" class=\"visualizer-front  visualizer-front-67608\"><\/div><!-- Not showing structured data for chart 67608 because description is empty --><\/div>\n\n\n\n<p>Such campaigns are best managed with specialized social media messaging tools. You\u2019ll need something that can segment audiences, build automated campaigns, target recipients based on preset triggers, and generate customizable templates of social commerce examples.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-commerce-platforms\">The best social commerce platforms and tools<\/h2>\n\n\n\n<p>Now that we\u2019ve defined what is social commerce and explored six case examples, it\u2019s only logical to review the best social commerce platforms.<\/p>\n\n\n\n<p>So far, we\u2019ve identified two options, both of which are powered by the Meta social media ecosystem. These are what you should prioritize as you begin the social commerce journey.<\/p>\n\n\n\n<p>Both social commerce platforms are extensively flexible, offer campaign automation, facilitate custom targeting, support omnichannel social selling, and generate in-depth analytics on key performance metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social commerce platform #1. Facebook Shops<\/h3>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1706845484  fetchpriority=\"high\" decoding=\"async\" width=\"975\" height=\"580\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png\" alt=\"What is social commerce like on the Facebook Social Commerce platform\" class=\"wp-image-67558\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:975\/h:580\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 975w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:178\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:457\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:30\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:403\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 403w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:667\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 667w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:249\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 249w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:328\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 328w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:227\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 227w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:975\/h:580\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Facebook-Shops.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>Facebook is one of the most expansive platforms for social selling. It boasts a consumer base of more than 2.9 billion monthly active users, plus a variety of engagement, marketing, and selling tools that you could use for social commerce <sup>[10]<\/sup>.<\/p>\n\n\n\n<p>The most outstanding one is Facebook Shops, which is a social commerce platform for setting up custom storefronts that <a href=\"https:\/\/themeisle.com\/blog\/mobile-friendly-wordpress-website\/\">provide a mobile-first shopping experience<\/a>. You get to <a href=\"https:\/\/themeisle.com\/blog\/woocommerce-featured-products\/\">feature products from your online store<\/a>, set up merchandise with product collections, and customize the store\u2019s outlook to match your brand.<\/p>\n\n\n\n<p>Sellers can engage customers via all forms of social channels in the Meta ecosystem &#8211; including WhatsApp, Instagram Direct, Messenger, etc. Conversions are then performed through in-app checkout, after which customers get to leave <a href=\"https:\/\/themeisle.com\/blog\/woocommerce-review-plugins\/\">product reviews<\/a>.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Social commerce platform #2. Instagram Shoppable Posts<\/h3>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=1676700283  fetchpriority=\"high\" decoding=\"async\" width=\"975\" height=\"562\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png\" alt=\"What is social commerce like on the Instagram Social Commerce platform\" class=\"wp-image-67557\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:975\/h:562\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 975w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:173\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:443\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:29\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:416\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 416w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:689\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 689w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:257\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 257w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:338\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 338w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:234\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 234w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:975\/h:562\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/04\/Instagram-Shoppable-Posts.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>While Instagram doesn\u2019t feature as many social commerce tools as Facebook, it wins the intuitiveness contest. This has seen it achieve an average order value of $65, which is currently the highest among all the social commerce platforms. Facebook is ranked second with $55, ahead of Twitter\u2019s $46 and YouTube\u2019s $38 <sup>[11]<\/sup>.<\/p>\n\n\n\n<p>One of the highest-converting social commerce tools here is Shoppable Posts, which allows you to convert your Instagram followers directly through Instafeed posts, live broadcasts, reels, IGTV videos, and Instagram Stories.<\/p>\n\n\n\n<p>To set it up, you\u2019ll need an Instagram Shop that features your products. It\u2019s from this catalog that you\u2019ll subsequently draw the products to tag in your Instagram Shoppable Posts.<\/p>\n\n\n\n<p>Once customers tap on the tags, they\u2019ll be able to view product details, as well as make purchases through Instagram Checkout.<\/p>\n\n\n\n<p>It\u2019s worth noting, though, that Instagram Shoppable Posts can only be accessed by merchants from 46 countries, while Instagram Checkout is exclusive to US-based sellers and buyers.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><a href=\"#\" style=\"color:#999999\">Go to top<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up: What\u2019s the best social commerce strategy for your online business? \ud83d\udcc8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Now that we\u2019ve painstakingly answered the question at hand &#8211; what is social commerce &#8211; plus provided you with social commerce examples, social commerce platforms, and tackled the ecommerce vs social commerce comparison, you should be able to draw up a more strategic social selling plan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=What+is+%23social+%23commerce%3F+%F0%9F%9B%92+definition%2C+examples%2C+and+best+platforms&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-social-commerce\/' target='_blank' rel='nofollow'>What is #social #commerce? \ud83d\uded2 definition, examples, and best platforms<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=What+is+%23social+%23commerce%3F+%F0%9F%9B%92+definition%2C+examples%2C+and+best+platforms&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-social-commerce\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>While you\u2019re at it, keep in mind that there\u2019s no such thing as the absolute best social commerce strategy. Each of your campaigns should, rather, be custom-tailored to your specific audiences, products, sales funnel, and social commerce platform.<\/p>\n\n\n\n<p>Feel free to experiment with different options, or maybe even blend multiple social channels to form an omnichannel social commerce platform.<\/p>\n\n\n\n<p>Also, remember social commerce is not restricted to Facebook and Instagram. You can also try it out on the following platforms:<\/p>\n\n\n<div class=\"su-note\"  style=\"border-color:#dedede;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f8f8f8;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>Twitter Shops<\/li>\n\n\n\n<li>Amazon Live<\/li>\n\n\n\n<li>YouTube Livestream<\/li>\n\n\n\n<li>TikTok Shop<\/li>\n\n\n\n<li>Pinterest Shopping<\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<p>\ud83d\udc49 While they may not be as advanced as Facebook and Instagram, you\u2019ll find them to be pretty decent for social commerce purposes.<\/p>\n\n\n\n<p><strong><em>Now that you&#8217;ve read this post, are you still wondering &#8220;what is social commerce&#8221;? Hopefully not, but if you do still have questions, please use the comments section below and ask away!<\/em><\/strong><\/p>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, 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https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"092acaf99c87bd14c46d2a0e23437796\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"092acaf99c87bd14c46d2a0e23437796\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div 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  \/> Subscribe to our newsletter<\/label><\/div>\n<\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_14_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">FREE ACCESS<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_24_container\">\n\t\t\t<label for=\"field_7eybj\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_7eybj\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[24]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"tGKtIG19U6wyYcew8uBttSf427k1KPbUVh3Aa94hdEgwF9M0QAXa6pd1+Qu8+H8p\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"61\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">References<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"References\">\n\n\n\n[1] <a href=\"https:\/\/influencermarketinghub.com\/ebooks\/Influencer_Marketing_Benchmark_Report_2022.pdf\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/influencermarketinghub.com\/ebooks\/Influencer_Marketing_Benchmark_Report_2022.pdf<\/a><br>[2] <a href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-sales-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-sales-worldwide\/<\/a><br>[3] <a href=\"https:\/\/www.insiderintelligence.com\/content\/social-media-update-q2-2020\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.insiderintelligence.com\/content\/social-media-update-q2-2020<\/a><br>[4] <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/08\/27\/how-shoppers-are-using-social-media\/?sh=4298cd572ebe\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/08\/27\/how-shoppers-are-using-social-media\/?sh=4298cd572ebe<\/a><br>[5] <a href=\"https:\/\/www.statista.com\/statistics\/1276315\/interest-social-media-purchases-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.statista.com\/statistics\/1276315\/interest-social-media-purchases-worldwide\/<\/a><br>[6] <a href=\"https:\/\/www.modernretail.co\/retailers\/modern-retail-x-attest-research-more-shoppers-are-making-purchases-on-social-and-livestream-video-platforms\/?utm_content=buffer0ae78&amp;utm_medium=social&amp;utm_source=twitter&amp;utm_campaign=mrdis\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.modernretail.co\/retailers\/modern-retail-x-attest-research-more-shoppers-are-making-purchases-on-social-and-livestream-video-platforms\/?utm_content=buffer0ae78&amp;utm_medium=social&amp;utm_source=twitter&amp;utm_campaign=mrdis<\/a><br>[7] <a href=\"https:\/\/morningconsult.com\/influencer-report-engaging-gen-z-and-millennials\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/morningconsult.com\/influencer-report-engaging-gen-z-and-millennials\/<\/a><br>[8] <a href=\"https:\/\/influencermarketinghub.com\/IM_Benchmark_Report_2019.pdf\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/influencermarketinghub.com\/IM_Benchmark_Report_2019.pdf<\/a><br>[9] <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/<\/a><br>[10] <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/<\/a><br>[11] <a href=\"https:\/\/www.shopify.com\/infographics\/social-commerce\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.shopify.com\/infographics\/social-commerce<\/a><\/p>\n\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"In this post we&#8217;ll break down exactly what social commerce is and how it works. We\u2019ll also go over some social commerce examples, as well as social commerce platforms that you might want to try out.","protected":false},"author":61,"featured_media":64797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1319,283],"tags":[],"hashtags":[],"class_list":["post-65128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-seo"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Social Commerce? Definition, Examples, Best Platforms<\/title>\n<meta name=\"description\" content=\"What is social commerce? Discover the social commerce definition, the best social commerce platforms, and top social commerce examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themeisle.com\/blog\/what-is-social-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Commerce? Definition, Examples, Best Platforms\" \/>\n<meta property=\"og:description\" content=\"What is social commerce? 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