{"id":62961,"date":"2023-04-14T15:11:35","date_gmt":"2023-04-14T12:11:35","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=62961"},"modified":"2023-08-13T10:14:35","modified_gmt":"2023-08-13T07:14:35","slug":"woocommerce-compare-products","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/woocommerce-compare-products\/","title":{"rendered":"WooCommerce: Compare Products Using This Handy Table"},"content":{"rendered":"\n

Searching for the best way to add WooCommerce compare products functionality to your store? \ud83e\udd14<\/p>\n\n\n\n

Offering a robust catalog of products can help you reach a larger audience. However, your customers may struggle to make a purchase if they’re faced with too many options, which is where a comparison feature can be helpful.<\/p>\n\n\n\n\n\n\n\n

In this post, you’ll learn how to use the Sparks for WooCommerce<\/em> plugin to create a customizable product comparison table that looks something like this:<\/p>\n\n\n

\n
\"WooCommerce<\/figure><\/div>\n\n\n

Customers will be able to easily add products to the table by clicking an icon on the shop or single product page. What’s more, you can customize all the details and designs according to your needs.<\/p>\n\n\n\n

\n
\n

We’ll start \ud83c\udfac by discussing the benefits of allowing shoppers to compare products<\/a> in WooCommerce.<\/p>\n\n\n\n

Then, we’ll get into a detailed tutorial<\/a>.<\/p>\n\n\n\n

Let’s get into it!<\/p>\n<\/div>\n\n\n\n

\n\t\t
<\/div>\n\t\t\t
\n\t\t \t
\n\t\t \t\tLearn how to add a product \ud83d\udecd\ufe0f comparison table to your #WooCommerce store \ud83d\uded2<\/a>\n\t\t \t<\/div>\n\t\t \t
\n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Why you might want to add a compare products feature<\/h2>\n\n\n\n

If you want to grow your online store, expanding your product selection can be an effective strategy. When you offer more products, you can attract a broader demographic by appealing to different price points and preferences.<\/p>\n\n\n\n

Plus, you might unlock opportunities for cross-selling<\/a> and upselling. As a result, you’ll be able to boost your conversion rates and average order value (AOV). However, you might struggle to reap these benefits if your customers are overwhelmed by your selection.<\/p>\n\n\n\n

In fact, studies show that online shoppers are already dealing with search fatigue [1]<\/sup>. Therefore, a large catalog might make things worse.<\/p>\n\n\n\n

That’s where a product comparison table comes in handy. This feature can be particularly useful when you offer similar products with different technical specifications.<\/p>\n\n\n\n

For instance, the popular audio equipment company Bose<\/a> lets you check a box to compare as many as four products:<\/p>\n\n\n

\n
\"Bose<\/figure><\/div>\n\n\n

This generates a horizontal panel at the bottom of the page where you can view the items you selected. Then, when you click on the Compare<\/em> <\/strong>button, you’ll get a custom comparison grid:<\/p>\n\n\n

\n
\"Bose<\/figure><\/div>\n\n\n

This allows customers to easily compare things like auxiliary jacks, pairing potential, and Bluetooth options – all in one place! Some product comparison tables even feature advanced navigation elements like sticky headers:<\/p>\n\n\n

\n
\"Bose<\/figure><\/div>\n\n\n

This way, when you scroll down to peruse a lengthy list of product details, you won’t lose track of which product is which. This can majorly enhance the user experience (UX)<\/a> and prompt customers to hit the Buy now<\/strong><\/em> button.<\/p>\n\n\n\n

Unfortunately, there’s no built-in compare products feature. However, you can use a plugin that offers this feature.<\/p>\n\n\n

<\/div>\n\n\n\n

How to set up functionality<\/h2>\n\n\n\n

As you can see, you can gain tons of benefits when you add compare products functionality to your store.<\/p>\n\n\n\n

\ud83d\udc49 Now, let’s look at how to create a sleek product comparison table in just a few steps!<\/p>\n\n\n\n