{"id":62249,"date":"2023-02-28T15:30:00","date_gmt":"2023-02-28T13:30:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=62249"},"modified":"2024-04-12T09:56:48","modified_gmt":"2024-04-12T06:56:48","slug":"avif-vs-webp","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/avif-vs-webp\/","title":{"rendered":"AVIF vs WebP: Which Image Format Reigns Supreme?"},"content":{"rendered":"\n<p>Not sure about the difference between AVIF and WebP image formats? &#128444;&#65039;<\/p>\n\n\n\n<p>For years upon years, PNG and JPEG were the go-to image file formats for WordPress (and websites in general). They still dominate the web, but in recents times a growing number of next-gen formats have been steadily eating away at their market share. Among them are AVIF and WebP. Both offer a lot of benefits, but if you only recently found out about them, you might not know if they&rsquo;re a good choice for you.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>In this post, we&rsquo;ll take a closer look at their compression ability, image quality, and browser support. Then, we&rsquo;ll guide you through setting up an auto-pilot method for using each one in WordPress.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    \r\n    <style>\r\n        :root {\r\n        --jtoc-progress-bar-color: #4267cf;\n        }\r\n                    .wpj-jtoc.--jtoc-theme-none.--jtoc-has-custom-styles {\r\n        --jtoc-width: 100%;\n--jtoc-toc-padding: 24px;\n--jtoc-toc-border: 1px solid;\n--jtoc-toc-border-color: #dedede;\n--jtoc-background-color: #f6f7f9;\n--jtoc-header-height: 20px;\n--jtoc-header-margin: 0;\n--jtoc-header-padding: 0;\n--jtoc-title-color: #393939;\n--jtoc-title-font-size: 1.2em;\n--jtoc-title-label-font-weight: 400;\n--jtoc-body-margin: 16px 0 0 0;\n--jtoc-body-padding: 0;\n--jtoc-headings-margin: 10px 0 0 0;\n--jtoc-link-font-size: 1em;\n--jtoc-link-font-weight: 400;\n--jtoc-link-color: #848484;\n--jtoc-link-color-hover: #4a66c8;\n--jtoc-link-color-active: #4a66c8;\n        }\r\n        .--jtoc-the-content{\r\ndisplay:none;\r\n}\r\n.--jtoc-is-active>.wpj-jtoc--item-content>a:before{\r\nmargin-left:3px;\r\n}\r\n.wpj-jtoc--nav>.wpj-jtoc--items li a::before{\r\ncontent:'\\203A';\r\ndisplay:block;\r\nfloat:left;\r\nheight:100%;\r\nfont-weight:700;\r\ncolor:#4267CF;\r\nline-height: 20px;\r\nmargin-right: 3px;\r\n}\r\n.sidebar .wpj-jtoc--toc{\r\nborder:0;\r\npadding:0;\r\n}\r\n.sidebar .wpj-jtoc--header,\r\n.sidebar .wpj-jtoc--body{\r\nbackground:transparent;\r\n}\r\n\r\n.sidebar .--jtoc-is-active>.wpj-jtoc--item-content>a{\r\ntext-decoration:none;\r\n}\r\n.sidebar-left .widget-first{\r\nposition:sticky;\r\ntop:70px;\r\nmargin-bottom:1250px;\r\n}\r\n.sidebar-left{\r\ndisplay:none;\r\nmax-width:300px;\r\nposition:absolute;\r\nleft:-330px;\r\ntop:0;\r\nheight:100%;\r\n}\r\n@media only screen and (max-width: 1900px) {\r\n.single-post .sidebar-left{\r\ndisplay:none !important;\r\n}\r\n.--jtoc-the-content{\r\ndisplay:block;\r\n}\r\n@media only screen and (max-width: 400px) {\r\n.wpj-jtoc--item .wpj-jtoc--item-content{\r\nmargin-top:5px;\r\n}\r\n.wpj-jtoc--header-main .wpj-jtoc--title{\r\nfont-size:1.1em;\r\n}\r\n}    <\/style>\r\n\r\n\r\n    <!-- jtoc progress bar widget -->\r\n    <div class=\"wpj-jtoc--widget-progress --progress-top\">\r\n        <div class=\"wpj-jtoc--widget-progress-bar\"><\/div>\r\n    <\/div>\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-none --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-header-as-toggle --jtoc-headings-full-row-clickable --jtoc-floating-toc-top --jtoc-floating-has-shadow --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n            \r\n    <!-- TOC -->\r\n    <div class=\"wpj-jtoc--toc \">\r\n                            <div class=\"wpj-jtoc--header\">\r\n                <div class=\"wpj-jtoc--header-main\">\r\n                                        <div class=\"wpj-jtoc--title\">\r\n                        <!-- <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-columns-3\"><rect width=\"18\" height=\"18\" x=\"3\" y=\"3\" rx=\"2\"\/><path d=\"M9 3v18\"\/><path d=\"M15 3v18\"\/><\/svg> -->\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n                    <\/div>\r\n                                                        <\/div>\r\n            <\/div>\r\n                                <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#avif-webp\" title=\"An introduction to AVIF vs WebP\" data-numeration=\"1\" >An introduction to AVIF vs WebP<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#h-avif-vs-webp-three-key-factors-to-consider\" title=\"AVIF vs WebP: Three key factors to consider\" data-numeration=\"2\" >AVIF vs WebP: Three key factors to consider<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#steps\" title=\"How to use AVIF and WebP in WordPress (in 2 steps)\" data-numeration=\"3\" >How to use AVIF and WebP in WordPress (in 2 steps)<\/a>\r\n                    <\/div> <\/li><\/ol>            <\/nav>\r\n                                                        <\/div>\r\n            <\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class=\"ti-tweet-clear\"><\/div>\n\t\t\t<div class=\"ti-tweet_wrapper\">\n\t\t    \t<div class=\"ti-tweet_text\">\n\t\t    \t\t<a href=\"https:\/\/twitter.com\/share?text=%23AVIF+%F0%9F%86%9A+%23WebP+%F0%9F%A4%9C%F0%9F%A5%8A+what+are+they+and+how+to+use+them%3F+%F0%9F%A4%94&amp;via=themeisle&amp;related=themeisle&amp;url=https:\/\/themeisle.com\/blog\/avif-vs-webp\/\" target=\"_blank\" rel=\"nofollow\">#AVIF &#127386; #WebP &#129308;&#129354; what are they and how to use them? &#129300;<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class=\"ti-tweet_sharebtn\">\n\t\t    \t<a href=\"https:\/\/twitter.com\/share?text=%23AVIF+%F0%9F%86%9A+%23WebP+%F0%9F%A4%9C%F0%9F%A5%8A+what+are+they+and+how+to+use+them%3F+%F0%9F%A4%94&amp;via=themeisle&amp;related=themeisle&amp;url=https:\/\/themeisle.com\/blog\/avif-vs-webp\/\" target=\"_blank\" rel=\"nofollow\">Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"avif-webp\">An introduction to AVIF vs WebP<\/h2>\n\n\n\n<p>WebP and AVIF are <a href=\"https:\/\/themeisle.com\/blog\/serve-images-in-next-gen-formats\/\">next-gen formats<\/a> that aim to produce smaller file sizes while maintaining a high-quality image. Google introduced us to WebP in 2010, whereas AVIF is a bit newer. It was established in 2019.<\/p>\n\n\n\n<p>WebP was initially launched as a replacement for the traditional image formats JPEG, JPG, and PNG.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1570096210  fetchpriority=\"high\" decoding=\"async\" width=\"2344\" height=\"1126\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png\" alt=\"Google Developers page explaining the WebP format. Knowing this information can help users decide between AVIF vs WebP\" class=\"wp-image-62289\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:922\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 2344w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:144\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:492\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:369\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:738\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:922\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:24\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:231\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:381\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:576\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:142\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:187\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:130\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:922\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/webp.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"><figcaption class=\"wp-element-caption\"><em>Image credit: <a href=\"https:\/\/developers.google.com\/speed\/webp\" target=\"_blank\" rel=\"noopener\">Google Developers<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It makes a strong use case for true-color, photographic images, since it&rsquo;s able to display a higher number of pixels. Plus, it delivers <a href=\"https:\/\/themeisle.com\/blog\/speed-up-wordpress-quick-wins\/\">super fast loading times<\/a>, as WebP files are 26% smaller than PNG files and up to 34% smaller than JPEG files <sup data-fn=\"6932b818-9607-4118-a681-28a74a510fa9\" class=\"fn\"><a id=\"6932b818-9607-4118-a681-28a74a510fa9-link\" href=\"#6932b818-9607-4118-a681-28a74a510fa9\">1<\/a><\/sup>.<\/p>\n\n\n\n<p>On the other hand, AVIF, derived from the AVI video codec, is a great choice for <a href=\"https:\/\/themeisle.com\/blog\/lossy-vs-lossless-compression\/\">lossy compression<\/a>. Lossy compression is when unnecessary data is removed from the file, usually without a noticeable drop in quality.<\/p>\n\n\n\n<p>Additionally, AVIF can help you cut down on <a href=\"https:\/\/themeisle.com\/blog\/bandwidth\/\">bandwidth<\/a> costs, since the file sizes are very small:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=702995988  fetchpriority=\"high\" decoding=\"async\" width=\"2866\" height=\"1235\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png\" alt=\"There are lots of easily accessible AVIF conversion tools. This can be a factor when deciding between AVIF vs WebP\" class=\"wp-image-62290\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:827\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 2866w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:129\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:441\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:331\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:662\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:827\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:22\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:207\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:342\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:517\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:128\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:168\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:116\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:827\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/avif.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"><figcaption class=\"wp-element-caption\"><em>Image credit: <a href=\"https:\/\/avif.io\/\" target=\"_blank\" rel=\"noopener\">avif.io<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What&rsquo;s more, AVIF is pretty flexible. For instance, while both of these file formats have strict resolution limits, AVIF allows you to exceed this limit by rendering independently encoded tiles. On top of this, AVIF is a top choice for videos, animations, and images with transparent backgrounds.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"h-avif-vs-webp-three-key-factors-to-consider\">AVIF vs WebP: Three key factors to consider<\/h2>\n\n\n\n<p>To gain a deeper understanding of AVIF and WebP, you should be familiar with their key differences. This way, you can choose the best format for your website and your needs. With that in mind, let&rsquo;s examine three important factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#compression\">Compression ability<\/a> &#128476;&#65039;<\/li>\n\n\n\n<li><a href=\"#quality\">Image quality<\/a> &#128247;<\/li>\n\n\n\n<li><a href=\"#browser-and-platform-support\">Browser and platform support<\/a> &#128187;<\/li>\n<\/ol>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"compression\">1. Compression ability &#128476;&#65039;<\/h3>\n\n\n\n<p><a href=\"https:\/\/themeisle.com\/blog\/wordpress-image-optimizer-plugins-compared\/\">Image compression<\/a> is one of the most important considerations when choosing between AVIF and WebP. With a small file size, you can increase your loading times and reduce <a href=\"https:\/\/themeisle.com\/blog\/largest-contentful-paint-wordpress\/\">Large Contentful Paint (LCP)<\/a>. In turn, this provides a better <a href=\"https:\/\/themeisle.com\/blog\/improve-user-experience\/\">user experience (UX)<\/a> for your visitors and can potentially improve your ranking in the <a href=\"https:\/\/themeisle.com\/blog\/what-is-serp\/\">SERP<\/a>.<\/p>\n\n\n\n<p>Take a look at the side-by-side images below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full blog-img-std\"><img data-opt-id=882582060  fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1004\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png\" alt=\"JPG vs AVIF vs WebP comparison\" class=\"wp-image-103127\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:753\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 2560w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:118\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:402\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:301\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:602\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:752\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1800\/h:706\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:20\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:188\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:311\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:471\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:116\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:153\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:106\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:753\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"><figcaption class=\"wp-element-caption\"><span class=\"su-lightbox\" data-mfp-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/02\/JPG-vs-AVIF-vs-WebP-comparison.png\" data-mfp-type=\"image\" data-mobile=\"yes\">Click here to see the enlarged image<\/span><\/figcaption><\/figure>\n\n\n\n<p>The original JPG of the image above was taken by me, using my Samsung phone. I then put it through the <a href=\"https:\/\/squoosh.app\/index.html\" target=\"_blank\" rel=\"noopener\">Squoosh app<\/a> and converted it to an AVIF file, and did it again (using the original source image) to convert it to a WebP. The Squoosh app lets you fine tune the compression settings, but I just left them on whatever the default was and downloaded the files.<\/p>\n\n\n\n<p>I then took screenshots of each thumbnail so that you could see that they are all the same size, and I also opened up the file details and screenshotted those, too. Finally, I put all of them together and took one last screenshot, which is what you see above. I&rsquo;ll explain why I did it this way later &ndash; when we discuss browser and platform support.<\/p>\n\n\n\n<p>Unfortunately, this approach also creates a limitation in how you&rsquo;re seeing the images. You&rsquo;re not seeing the true JPG, AVIF, and WebP as I saw them, but instead you&rsquo;re viewing a PNG of those original file types. <\/p>\n\n\n\n<p>With that said, since I&rsquo;m the one who took the screenshot and did have the benefit of viewing the files, I can attest to the fact that what you see above is an accurate representation of their quality and appearance.<\/p>\n\n\n\n<p>There wasn&rsquo;t any noticeable difference in the three photos, but as you can tell by their file sizes, <strong>the AVIF is the clear winner<\/strong> (295 KB), followed by the WebP (417 KB), and finally the JPG (564 KB).<\/p>\n\n\n\n<p>Long story short, both AVIF and WebP can render smooth, sharp images in a smaller package compared to their JPG counterparts. It&rsquo;s rare to witness negative effects and most of the time the quality is retained if converting from a JPG.<\/p>\n\n\n\n<p>Overall, in terms of pure compression, AVIF is the superior choice for very precise images like graphics. Additionally, it&rsquo;s well suited to text-based images that require great clarity.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"quality\">2. Image quality &#128247;<\/h3>\n\n\n\n<p>Image quality refers to the accuracy of the representation of details stored in the pixels, such as color, contrast, and shadows. A high-quality image will look clear and sharp. Typically, the higher the image resolution, the higher the image quality, since there are more Pixels Per Inch (PPI) to display it.<\/p>\n\n\n\n<p>With both of these <a href=\"https:\/\/themeisle.com\/blog\/best-image-format\/\">image file formats<\/a>, there are some size limitations to consider. For example, AVIF has an image resolution limit of 65,538 by 65,536 pixels and a size limit of 6,780 by 4,320 pixels. However, as I mentioned earlier, it is possible to exceed the limit by rendering independently encoded tiles.<\/p>\n\n\n\n<p>On the other hand, the maximum pixel dimensions of a WebP image are 16,383 by 16,383. This is a strict limit that you can&rsquo;t exceed.<\/p>\n\n\n\n<p>We can also compare AVIF vs WebP in terms of bit depth. This term refers to the number of bits that are needed to show the color of a single pixel. Essentially, the higher the bit depth, the more colors the image can display.<\/p>\n\n\n\n<p>Like JPEG, WebP only supports a maximum bit depth of 8, which is roughly 16 million colors. AVIF extends this a little, supporting a bit depth of 10. Therefore, AVIF is capable of displaying many more colors, but the resulting files can also take up more storage space and require greater processing power.<\/p>\n\n\n\n<p>Furthermore, both file formats support High Dynamic Range (HDR) images. This can make them great for photography. However, AVIF takes the lead in this aspect with a wider color gamut and support for chroma sub-sampling. This way, you can reduce the color information in the signal without affecting the image quality.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"browser-and-platform-support\">3. Browser and platform support &#128187;<\/h3>\n\n\n\n<p>So far you probably like what you see and you might be thinking that AVIF or WebP are the right move for your website. Before you pull the trigger and go all in on either image format though, it&rsquo;s important to consider both browser and platform support.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-browser-support\">Browser support<\/h4>\n\n\n\n<p>If a file format is compatible with your browser, it means that the image will display correctly on the page. Additionally, it enables you to take various actions like downloading the image or saving it to your computer. However, due to some of the modern image formats being so new, browser support has only relatively recently started catching up.<\/p>\n\n\n\n<p>Since WebP has been around a lot longer, it gained widespread adoption before AVIF. However, as of January 2024, both formats are now supported by all popular browsers including Microsoft Edge and Firefox. Plus, all major mobile browsers support WebP, and most also support AVIF. The notable mobile exceptions that do not support AVIF yet are the Opera Mini, the QQ Browser, and the KaiOS Browser.<\/p>\n\n\n\n<p>Here are the numbers for global WebP and AVIF support, according to <a href=\"https:\/\/caniuse.com\" target=\"_blank\" rel=\"noopener\">Can I Use<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WebP<\/strong> &ndash; approximately 96.86% of web users are using a browser that supports WebP.<\/li>\n\n\n\n<li><strong>AVIF<\/strong> &ndash; approximately 93.16% of web users are using a browser that supports AVIF.<\/li>\n<\/ul>\n\n\n\n<p>So while both enjoy support with a majority of browsers, WebP still has a slight edge.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-platform-support\">Platform support<\/h4>\n\n\n\n<p>In terms of platforms, while we don&rsquo;t have information on every single one, we do know that as of version 6.5, WordPress supports AVIF. <sup data-fn=\"46260542-44cc-4084-9c15-b58f0f0e51c8\" class=\"fn\"><a id=\"46260542-44cc-4084-9c15-b58f0f0e51c8-link\" href=\"#46260542-44cc-4084-9c15-b58f0f0e51c8\">2<\/a><\/sup> If you&rsquo;re a WordPress user like I am, then this is great news. It means that <em>in theory<\/em> you can upload AVIF files to your WordPress site just like you would JPGs, PNGs, or even WebPs.<\/p>\n\n\n\n<p>In reality though, things are a bit more complicated.<\/p>\n\n\n\n<p>The reason for this is that the image processing on the server-side also needs to be set up to handle AVIF files and that processing is controlled by your hosting company. The easiest way to check if your WordPress currently supports AVIF is through the WordPress dashboard.<\/p>\n\n\n\n<p>Go to <strong>Tools<\/strong> &#10145;&#65039; <strong>Site Health<\/strong>. You&rsquo;ll then see a <strong>Status<\/strong> tab and an <strong>Info<\/strong> tab. Click on <strong>Info<\/strong>. Then expand the <strong>Media Handling<\/strong> section and look for something called <strong>GD supported file formats<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large blog-img-std\"><img data-opt-id=976369058  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:963\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp\"  decoding=\"async\" width=\"1024\" height=\"963\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:963\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp\" alt=\"\" class=\"wp-image-103128\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:963\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:282\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:722\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1148\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:47\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:255\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 255w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:422\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 422w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:638\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 638w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:157\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 157w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:207\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 207w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:144\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 144w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1148\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 1600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1148\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 2x\"><noscript><img data-opt-id=976369058  decoding=\"async\" width=\"1024\" height=\"963\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:963\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp\" alt=\"\" class=\"wp-image-103128\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:963\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:282\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:722\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1148\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:47\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:255\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 255w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:422\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 422w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:638\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 638w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:157\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 157w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:207\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 207w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:144\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 144w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1148\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 1600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1148\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/04\/GD-supported-file-formats-in-WordPress.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"></noscript><\/figure>\n\n\n\n<p>As you can see from the screenshot above, even though I&rsquo;m on the latest version of WordPress, it doesn&rsquo;t mean that I can automatically upload AVIF files. This is why I was unable to do a triple column setup earlier when I showed you the compression capabilities of the three file types, and instead I resorted to taking a screenshot of all three.<\/p>\n\n\n\n<p>On the plus side, you will very rarely encounter this problem with WebP, and as time goes on, the same will be true for AVIF. In the meantime though, what if you <em>do<\/em> want to use AVIF files on your WordPress site but you don&rsquo;t see them being supported when you check the <strong>Media Handling<\/strong> section?<\/p>\n\n\n\n<p>Let&rsquo;s go over that next.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"steps\">How to use AVIF and WebP in WordPress (in 2 steps)<\/h2>\n\n\n\n<p>WordPress has been supporting WebP files since version 5.8, and therefore, with rare exceptions, you can upload your WebP images with no problems, just as you would a JPEG or a PNG.<\/p>\n\n\n\n<p>However, if you use an earlier version of WordPress or you want to use both AVIF and WebP, you can do so using a plugin like <a href=\"https:\/\/optimole.com\/\" target=\"_blank\" rel=\"noopener\">Optimole<\/a>. The process is simple. This is how you do it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#step-1\">Step 1: Install and activate Optimole in WordPress<\/a><\/li>\n\n\n\n<li><a href=\"#step-2\">Step 2: Enable AVIF conversion<\/a><\/li>\n<\/ul>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"step-1\">Step 1: Install and activate Optimole in WordPress<\/h3>\n\n\n\n<p>Optimole is an all-in-one image plugin that stores, compresses, and scales your WordPress images. Better yet, it&rsquo;s cloud-based, so it doesn&rsquo;t put a strain on your server.<\/p>\n\n\n\n<p>What&rsquo;s more, Optimole picks the right image size for your user&rsquo;s browser and viewport. Plus, it uses lazy load and a <a href=\"https:\/\/themeisle.com\/blog\/free-cdn-for-wordpress\/\">content delivery network (CDN)<\/a> to speed up image delivery.<\/p>\n\n\n\n<p>You can use Optimole as a free WordPress plugin to serve images to roughly 2,000 users a month. Or you can <a href=\"https:\/\/optimole.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">upgrade to a premium plan<\/a> for more monthly visits, extra support, and additional features.<\/p>\n\n\n<div class=\"wp-pic-wrapper align-center large\" style=\"margin:20px 0;\"><div class=\"wp-pic large plugin wp-pic-ajax scheme2\" id=\"wp-pic-optimole-wp\" data-type=\"plugin\" data-slug=\"optimole-wp\" data-image=\"\" data-expiration=\"\" data-layout=\"large\" data-slugs=\"[]\"><div class=\"wp-pic-body-loading\"><div class=\"signal\"><\/div><\/div><\/div><\/div><!-- .wp-pic-wrapper--><link rel=\"stylesheet\" id=\"dashicons-css\" href=\"https:\/\/themeisle.com\/blog\/wp-includes\/css\/dashicons.min.css?ver=6.8.5\" type=\"text\/css\" media=\"all\">\n<link rel=\"stylesheet\" id=\"wppic-style-css\" href=\"https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/dist\/wppic-styles.css?ver=6.1.1\" type=\"text\/css\" media=\"all\">\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\" id=\"jquery-core-js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery-migrate.min.js?ver=3.4.1\" id=\"jquery-migrate-js\"><\/script>\n<script type=\"text\/javascript\" id=\"wppic-script-js-extra\">\n\/* <![CDATA[ *\/\nvar wppicAjax = {\"ajaxurl\":\"https:\\\/\\\/themeisle.com\\\/blog\\\/wp-admin\\\/admin-ajax.php\"};\n\/* ]]> *\/\n<\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/assets\/js\/wppic-script.min.js?ver=6.1.1\" id=\"wppic-script-js\"><\/script>\n\n\n\n\n<p>To install Optimole, head to your WordPress dashboard and select <strong>Plugins<\/strong> &#10145;&#65039; <strong>Add New<\/strong>. If you&rsquo;re using the free plugin, simply search for &ldquo;Optimole.&rdquo; Then click on <strong>Install Now<\/strong> &#10145;&#65039; <strong>Activate<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=123422008  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png\"  decoding=\"async\" width=\"2504\" height=\"952\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png\" alt=\"Optimole plugin activation\" class=\"wp-image-62276\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:729\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 2504w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:114\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:389\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:292\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:584\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:730\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:19\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:182\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:302\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:456\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:113\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:103\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:729\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 2x\"><noscript><img data-opt-id=123422008  decoding=\"async\" width=\"2504\" height=\"952\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png\" alt=\"Optimole plugin activation\" class=\"wp-image-62276\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:729\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 2504w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:114\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:389\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:292\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:584\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:730\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:19\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:182\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:302\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:456\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:113\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:103\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:729\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-activation.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"></noscript><\/figure><\/div>\n\n\n<p>If you choose the premium version of the tool, you&rsquo;ll need to download your zip file from the Optimole website. Then, from the <strong>Plugin <\/strong>screen, select <strong>Upload<\/strong> and find the file on your computer.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"step-2\">Step 2: Enable AVIF conversion<\/h3>\n\n\n\n<p>Now that you&rsquo;ve activated the Optimole plugin in WordPress, WebP support is turned on by default. Therefore, you don&rsquo;t need to tinker with any of the settings to be able to use WebP images.<\/p>\n\n\n\n<p>However, for AVIF images, you&rsquo;ll need to head to the Optimole settings to enable AVIF conversion. All you have to do is head to your WordPress dashboard. Then go to <strong>Media<\/strong> &#10145;&#65039; <strong>Optimole<\/strong> and switch to the <strong>Settings<\/strong> tab:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=2141017612  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png\"  decoding=\"async\" width=\"1781\" height=\"1217\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png\" alt=\"Optimole settings\" class=\"wp-image-62280\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1580\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 1781w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:205\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:700\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:525\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:1050\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:34\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:351\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 351w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:581\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 581w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:878\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 878w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:217\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 217w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:285\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 285w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:198\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 198w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1580\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 2x\"><noscript><img data-opt-id=2141017612  decoding=\"async\" width=\"1781\" height=\"1217\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png\" alt=\"Optimole settings\" class=\"wp-image-62280\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1580\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 1781w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:205\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:700\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:525\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:1050\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:34\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:351\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 351w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:581\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 581w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:878\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 878w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:217\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 217w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:285\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 285w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:198\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 198w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1580\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/optimole-settings.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"></noscript><\/figure><\/div>\n\n\n<p>You&rsquo;ll land in the <strong>General<\/strong> settings, but for AVIF conversion, click on <strong>Advanced<\/strong>. Then visit the <strong>Compression<\/strong> tab:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter size-full\"><img data-opt-id=1017329782  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png\"  decoding=\"async\" width=\"1661\" height=\"1108\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png\" alt=\"Enable AVIF conversion with Optimole\" class=\"wp-image-62282\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1619\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 1661w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:683\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:33\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:360\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 360w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:595\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 595w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:899\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 899w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:222\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 222w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:292\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 292w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:202\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 202w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1619\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 2x\"><noscript><img data-opt-id=1017329782  decoding=\"async\" width=\"1661\" height=\"1108\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png\" alt=\"Enable AVIF conversion with Optimole\" class=\"wp-image-62282\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1619\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 1661w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:683\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:33\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:360\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 360w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:595\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 595w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:899\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 899w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:222\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 222w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:292\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 292w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:202\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 202w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1619\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/01\/enable-avif-conversion.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\"></noscript><\/figure><\/div>\n\n\n<p>Here, you can adjust all the compression-related settings. For instance, you can enable GIF to video conversion, and serve CSS and JavaScript through Optimole to boost loading times.<\/p>\n\n\n\n<p>At this point, find <strong>Enable avif conversion<\/strong>. Then, use the toggle to activate the feature. It&rsquo;s as simple as that!<\/p>\n\n\n\n<p>&#128161; <strong>Note<\/strong> &ndash; if you enable Optimole&rsquo;s AVIF feature, Optimole will only serve AVIF images to visitors whose browsers offer AVIF support. Optimole is able to achieve this functionality thanks to its real-time image optimization technology.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><a href=\"#\" style=\"color:#999999\">Go to top<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"conclusion\">Conclusion &#129488;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>While JPG and PNG were once the most dominant image file formats, there are now lots of new options including AVIF and WebP. Due to some of their differences, you can better decide which format is right for you, AVIF or WebP.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class=\"ti-tweet-clear\"><\/div>\n\t\t\t<div class=\"ti-tweet_wrapper\">\n\t\t    \t<div class=\"ti-tweet_text\">\n\t\t    \t\t<a href=\"https:\/\/twitter.com\/share?text=AVIF+%F0%9F%86%9A+%23WebP+%F0%9F%A4%9C%F0%9F%A5%8A+what+are+they+and+how+to+use+them%3F+%F0%9F%A4%94&amp;via=themeisle&amp;related=themeisle&amp;url=https:\/\/themeisle.com\/blog\/avif-vs-webp\/\" target=\"_blank\" rel=\"nofollow\">AVIF &#127386; #WebP &#129308;&#129354; what are they and how to use them? &#129300;<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class=\"ti-tweet_sharebtn\">\n\t\t    \t<a href=\"https:\/\/twitter.com\/share?text=AVIF+%F0%9F%86%9A+%23WebP+%F0%9F%A4%9C%F0%9F%A5%8A+what+are+they+and+how+to+use+them%3F+%F0%9F%A4%94&amp;via=themeisle&amp;related=themeisle&amp;url=https:\/\/themeisle.com\/blog\/avif-vs-webp\/\" target=\"_blank\" rel=\"nofollow\">Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>For instance, AVIF creates much smaller file sizes. Meanwhile, it can compress images without any unappealing side effects like blockiness and blurring. However, WebP is more widely supported. Better yet, with <a href=\"https:\/\/optimole.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Optimole<\/a>, you can use both AVIF and WebP in WordPress and make sure visitors get the best format for their unique browser and device combination.<\/p>\n\n\n\n<p>&#128444;&#65039; For some other ways to optimize your site&rsquo;s images, check out our full guide &#128073; <a href=\"https:\/\/themeisle.com\/blog\/how-to-reduce-image-size\/\">on how to reduce image size<\/a>.<\/p>\n\n\n\n<p><strong><em>Do you have any questions about AVIF vs WebP? Let us know in the comments section below!<\/em><\/strong><\/p>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, 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https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\"><noscript><img 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300px\"></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;&#128640;<\/p>\n\n\n<p><\/p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"f15931c7e71b330d74a99dc140ad33af\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"f15931c7e71b330d74a99dc140ad33af\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div 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newsletter<\/label><\/div>\n<\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_14_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\" formnovalidate=\"formnovalidate\">FREE ACCESS<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\">\n\t\t\t<div id=\"frm_field_24_container\">\n\t\t\t<label for=\"field_fqzoo\">\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input id=\"field_fqzoo\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[24]\" value=\"\">\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"tGKtIG19U6wyYcew8uBttUX000h\/0qCK102lgEbodwkwF9M0QAXa6pd1+Qu8+H8p\"><\/div>\n<\/fieldset>\n<\/div>\n\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&Delta;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"56\"><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">References<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"References\">\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"6932b818-9607-4118-a681-28a74a510fa9\">https:\/\/developers.google.com\/speed\/webp <a href=\"#6932b818-9607-4118-a681-28a74a510fa9-link\" aria-label=\"Jump to footnote reference 1\">&#8617;&#65038;<\/a><\/li><li id=\"46260542-44cc-4084-9c15-b58f0f0e51c8\">https:\/\/make.wordpress.org\/core\/2024\/02\/23\/wordpress-6-5-adds-avif-support\/ <a href=\"#46260542-44cc-4084-9c15-b58f0f0e51c8-link\" aria-label=\"Jump to footnote reference 2\">&#8617;&#65038;<\/a><\/li><\/ol>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"PNG and JPG have always been the go-to image file formats for WordPress. However, there&#8217;s now a growing list of next-gen formats like AVIF and WebP to compete with them. If you&#8217;re just discovering them, you might not know what these formats are or which is best for your needs. In this post, we&#8217;ll take a closer look at AVIF vs WebP. Then, we&#8217;ll guide you through two easy steps to use these formats in WordPress.","protected":false},"author":14,"featured_media":62516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":"[{\"content\":\"https:\/\/developers.google.com\/speed\/webp\",\"id\":\"6932b818-9607-4118-a681-28a74a510fa9\"},{\"content\":\"https:\/\/make.wordpress.org\/core\/2024\/02\/23\/wordpress-6-5-adds-avif-support\/\",\"id\":\"46260542-44cc-4084-9c15-b58f0f0e51c8\"}]"},"categories":[275,272],"tags":[],"hashtags":[],"class_list":["post-62249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews","category-wordpress-tutorials"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AVIF vs WebP: Which Image Format Reigns Supreme?<\/title>\n<meta name=\"description\" content=\"AVIF and WebP are next-gen formats that reduce file sizes. 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