{"id":5835,"date":"2017-04-13T15:57:57","date_gmt":"2017-04-13T12:57:57","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=5835"},"modified":"2022-03-30T22:36:44","modified_gmt":"2022-03-30T19:36:44","slug":"social-media-strategy-for-wordpress","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/social-media-strategy-for-wordpress\/","title":{"rendered":"3 Fundamentals of a Solid Social Media Strategy for Your WordPress Website"},"content":{"rendered":"

An effective social media strategy for WordPress can mean the difference between a struggling website and a thriving one. But\u00a0what makes for a successful strategy, and how do you go about implementing one from scratch?<\/p>\n

Fortunately, integrating your website with\u00a0social media isn’t as complicated as it\u00a0might seem. Your first step should be to determine\u00a0which platforms to target<\/a>.\u00a0After that, it’s just\u00a0a matter of developing a solid strategy and sticking to it. If you approach the process methodically, your efforts can result in\u00a0increased engagement and additional traffic.<\/p>\n

In this article, we’ll talk about why you need a good social media strategy for your WordPress website, and introduce you to three fundamentals you can implement right now. Let’s get started!<\/p>\n\n\t\t

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Why you need a social media strategy for your WordPress website<\/h2>\n

When it comes to social media, having a predetermined strategy can pay off in dividends over the long term. With so many platforms available, each one offering such a large potential audience, you won’t get far if you\u00a0approach them blindly and just hope for the best.\u00a0Integrating your website with social media will take some work and planning, but you’ll be glad you put in the effort.<\/p>\n

There are two\u00a0main ways a strong social media strategy can benefit your WordPress website:<\/p>\n

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  1. Increased engagement.<\/strong> One of the best things about social media is that it enables you to easily engage with your users. Having a strategy means\u00a0you can take advantage of this benefit as efficiently as possible.<\/li>\n
  2. More traffic. <\/strong>These days, everyone and their grandmothers<\/a>\u00a0are on social media. If you put your content out there regularly and take the time to engage with your followers, chances are some of that traffic will\u00a0make its way back to your website. Furthermore, diversification of traffic sources helps to shield you against, say, a Google algorithm chance affecting your rankings.<\/li>\n<\/ol>\n

    It’s\u00a0worth keeping in mind that not every site needs to have a presence on each major social media platform. The first step in any effective social media strategy is to identify the right platforms<\/a> for your needs and target them specifically. After that,\u00a0there are just a few more fundamentals to consider.<\/p>\n

    Three fundamentals of a solid social media strategy<\/h2>\n

    Arguably, there are far more than just three fundamentals to an effective social media strategy. However, we’ve decided to focus on those that (a)<\/strong> apply to WordPress websites in particular, (b)<\/strong> are simple to implement, and (c)<\/strong> will provide you with the best returns.<\/p>\n

    To kick things off, let’s talk about what automation can do for you.<\/p>\n

    1.\u00a0Automate your content publication<\/h3>\n

    Automating your content publication is critical if you want to manage your social media accounts efficiently. In most cases, you’ll be dealing with multiple social media platforms, which means sharing content between each of\u00a0them (and your website) can take some time. Furthermore, this isn’t something you can do once or twice and then forget about it \u2013 posting content to social media is a task you’ll need to do regularly<\/a>.<\/p>\n

    Fortunately, there are plenty of ways to automate the publication of content from your site to your social media accounts (and vice versa). In fact, we’ve written articles\u00a0about how to do this\u00a0for the\u00a0most popular platforms:<\/p>\n