{"id":56489,"date":"2022-10-10T16:59:19","date_gmt":"2022-10-10T13:59:19","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=56489"},"modified":"2022-10-10T16:59:24","modified_gmt":"2022-10-10T13:59:24","slug":"cross-sell-products","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/cross-sell-products\/","title":{"rendered":"How to Cross-Sell Products in WooCommerce (In 3 Steps)"},"content":{"rendered":"\n

WooCommerce is a powerful platform that enables you to run a fully functional eCommerce store. Still, if you want to maximize your online sales, you’ll likely need to get creative with your product marketing strategies. More specifically, you may want to cross-sell products to prompt users to add more items to their shopping carts. <\/p>\n\n\n\n\n\n\n\n

Fortunately, WooCommerce<\/a> makes cross-selling products super straightforward. As a result, you’re able to easily display \ud83d\ude3a complementary items on your product pages. This way, you can encourage shoppers to continue browsing your store and purchase more goods. <\/p>\n\n\n\n

In this post, we’ll take a closer look \ud83d\udd0e at digital cross-selling<\/a> and how it works. Then, we’ll show you how to cross-sell products in WooCommerce using the built-in feature<\/a>, along with some WooCommerce cross-sell plugins<\/a> to automate the process. <\/p>\n\n\n\n

Let’s get started!<\/p>\n\n\n\n\t\t

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\n\t\t \t\tHow to #CrossSell products in #WooCommerce (in just 3 steps) \ud83d\udd01 \ud83d\uded2<\/a>\n\t\t \t<\/div>\n\t\t \t
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What is cross-selling for eCommerce stores?<\/h2>\n\n\n\n

Cross-selling is a marketing strategy that actively encourages shoppers to add more items to their orders. It works by recommending products that complement those they have already placed in their carts. <\/p>\n\n\n\n

\ud83d\udc49 For example, if your customer is buying a camera, you might display tripods and lenses as complementary products. <\/p>\n\n\n\n

Similarly, if you’re looking at language textbooks, you might see suggestions for dictionaries and workbooks. <\/p>\n\n\n\n

This strategy is used by many online stores, including large eCommerce sites like Amazon:<\/p>\n\n\n

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\"Cross-sell<\/figure><\/div>\n\n\n

Typically, shops will promote these products under persuasive headlines, such as “Frequently bought together,” “Customers also bought,” “Buy it with,” or something similar. <\/p>\n\n\n\n

Basically, these items are “extras,” though shoppers might see them as essentials. \ud83d\udc49 For example, if a customer is buying a new iPhone, they might also want a case, screen protector, charger, and so on.<\/p>\n\n\n\n

While you’ll want to display relevant and useful items, it’s equally important that you display these recommendations in the right places. <\/p>\n\n\n\n

For maximum visibility, you might consider including your “Frequently bought together” section on individual product pages<\/a> and<\/em> in the user’s cart. <\/p>\n\n\n\n

This way, shoppers have a second chance to re-think any supplementary items they were considering.<\/p>\n\n\n

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How to cross-sell products in WooCommerce using the built-in feature<\/h2>\n\n\n\n

Now that you know how cross-selling works, let’s take a look at how to implement this strategy in WooCommerce. <\/p>\n\n\n\n

  1. Make a list of complementary products<\/a><\/li>
  2. Add cross-sells to your product page<\/a><\/li><\/ol>\n\n\n
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    1. Make a list of complementary products<\/h3>\n\n\n\n

    First, you’ll want to identify the products that you want to cross-sell to your customers. If you have a large catalog, this may feel like a daunting task.<\/p>\n\n\n\n

    To simplify the process, you could start by listing the main items in your store. These might be your bestselling products. <\/p>\n\n\n\n

    Then, for each product, make a list of extras that customers viewing that item might be interested in. \ud83d\udc49 For example, if your main product is a guitar, you might create a sublist that includes a set of strings, an electronic tuner, a protective case, and other accessories:<\/p>\n\n\n

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    \"A<\/figure><\/div>\n\n\n

    It’s important to note that complementary products are not the same as related products<\/a>. With cross-selling, the recommended items are different from the product that the customer is viewing. <\/p>\n\n\n\n

    Meanwhile, the Related Products<\/em><\/strong> section typically displays the same type of product, but each item comes with different specifications:<\/p>\n\n\n

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    \"A<\/figure><\/div>\n\n\n

    In this section, it’s also common to subtly upsell products<\/a>. With upsells, you’re essentially promoting pricier versions (or upgrades) of the products.<\/p>\n\n\n\n

    Once you’ve grouped together your complementary products, you can start linking them in WooCommerce. However, if you haven’t done so already, you’ll first need to upload and configure these items in your store. <\/p>\n\n\n

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    2. Add cross-sells to your product page<\/h3>\n\n\n\n

    Adding cross-sells in WooCommerce is a very straightforward process. To get started, navigate to Products \u2192 All Products<\/strong> and open the product page that you want to work on. That is, the product to which you want to attach some cross-sell products.<\/p>\n\n\n

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    \"The<\/figure><\/div>\n\n\n

    Then, scroll down to the Product data<\/strong><\/em> box and select the Linked Products<\/em><\/strong> tab:<\/p>\n\n\n

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    \"The<\/figure><\/div>\n\n\n

    In the Cross-sells<\/strong><\/em> field, type in the names of the items that you want to display. If you don’t know the complete name, you can use keywords instead. WooCommerce will display any items in your store that contain that word:<\/p>\n\n\n

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    \"Adding<\/figure><\/div>\n\n\n

    You can add as many items as you want. However, it’s best not to get carried away. We’d recommend sticking to a maximum of six relevant products, to avoid overwhelming your users. <\/p>\n\n\n\n

    When you’re ready, click on Update<\/em><\/strong> to save your changes. That’s it \u2013 you’ve just added your first set of cross-sell products in WooCommerce. <\/p>\n\n\n

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    Use WooCommerce cross-sell products plugins to automate cross-selling<\/h2>\n\n\n\n

    As we have seen, WooCommerce lets you create a cross-sell strategy for your online store by default. However, this system comes with some limitations. <\/p>\n\n\n\n

    \ud83d\udc49 For example, your selection of complementary items will only appear in the user’s cart:<\/p>\n\n\n

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    \"WooCommerce<\/figure><\/div>\n\n\n

    Additionally, depending on your theme, you may have little control over the appearance of your cross-sells. For instance, you might not be able to change the “You may be interested in” to a different heading. <\/p>\n\n\n\n

    Finally, the built-in feature relies on you manually linking cross-sell products, which might not be feasible if you have hundreds or thousands of products.<\/p>\n\n\n\n

    If you want to build more advanced cross-sell strategies, we recommend installing a WooCommerce extension like Product Recommendations<\/a>, which costs $79. <\/p>\n\n\n\n

    This tool uses machine learning to help you create tailored cross-sells and target the right people. <\/p>\n\n\n\n

    Product Recommendations leverages a search algorithm to identify product relationships and seasonal patterns. Then, it uses this information to generate automated Frequently Bought Together<\/em><\/strong> suggestions: <\/p>\n\n\n

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    When you use this tool, you won’t have to manually select complementary items for each and every product in your store. Plus, the plugin enables you to create cross-sells in bulk.<\/p>\n\n\n\n

    If you run a clothes store, Product Recommendations offers a Complete the Look<\/em><\/strong> feature. This is a popular tactic used by various retailers, which encourages shoppers to purchase additional items for a complete outfit:<\/p>\n\n\n

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    \"A<\/figure><\/div>\n\n\n

    Additionally, you might want to place your cross-sells in strategic locations. \ud83d\udc49 For example, you can display them on individual product pages, during checkout<\/a>, and even on thank you pages<\/a>. <\/p>\n\n\n\n

    You can also use incentives to entice shoppers to add more items to their carts. In fact, Product Recommendations lets you add perks such as free shipping for users who spend over a certain amount.<\/p>\n\n\n\n

    \u2139\ufe0f Beyond the Product Recommendations plugin, here are some other WooCommerce cross-sell plugins that are worth considering: <\/p>\n\n\n\n