{"id":53586,"date":"2022-07-12T17:02:26","date_gmt":"2022-07-12T14:02:26","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=53586"},"modified":"2023-07-20T07:55:18","modified_gmt":"2023-07-20T04:55:18","slug":"google-analytics-4-wordpress","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/google-analytics-4-wordpress\/","title":{"rendered":"How to Switch WordPress to Google Analytics 4 – Full Guide"},"content":{"rendered":"\n

Searching for the easiest way to set up Google Analytics 4 on WordPress? \ud83d\ude0e<\/p>\n\n\n\n

Google discontinued the older version of Google Analytics on July 1, 2023<\/strong>, so anyone wanting to use Google Analytics nowadays must register a new Google Analytics 4 property.<\/p>\n\n\n\n

Fortunately, the process is very simple. You can also start using the updated tools and features in Google Analytics (GA). <\/p>\n\n\n\n\n\n\n\n

In this post, we\u2019ll take a closer look \ud83d\udd0e at the new Google Analytics features<\/a>. Then, we\u2019ll show you how to switch to Google Analytics 4 in WordPress<\/a>. Let\u2019s get started!<\/p>\n\n\n\n\t\t

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An overview of Google Analytics 4<\/h2>\n\n\n\n

Google Analytics 4<\/a> is a new property that\u2019s designed to provide more accurate reports for businesses while protecting user privacy. It was available for a while alongside the legacy Universal Analytics (UA) option and users were able to choose either one. However, in July of 2023, it went on to completely replace the latter.<\/p>\n\n\n\n

Below is what the Google Analytics 4 interface looks like:<\/p>\n\n\n

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Google Analytics collects both website and application data. It also organizes reports around the customer life cycle. For instance, you can see which sources are driving traffic to your pages<\/a>, the actions taken by users, and whether they remain on your site after making a purchase or engaging with your content:<\/p>\n\n\n

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As you may already know, the digital marketing world is moving towards a cookieless future. Due to the growing demand for online privacy, search engines like Google are phasing out third-party cookies<\/a> and placing more emphasis on first-party data.<\/p>\n\n\n\n

Google Analytics 4 offers granular data controls to help website owners comply with GDPR regulations<\/a>. For example, the new consent mode<\/a> enables you to adjust the behavior of your Google tags based on a user\u2019s privacy preferences.<\/p>\n\n\n\n

It\u2019s also worth noting that GA4 uses events instead of session-based data. Each of them has a unique name that describes a user action:<\/p>\n\n\n

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These events may include page views, transactions, downloads, and more. You can then click on an event to access more information about it. For example, if you go to page_view<\/em>, you can analyze user engagement on individual pages, see the event count by country, and more.<\/p>\n\n\n\n

Additionally, GA4 comes with AI-powered insights that can help you plan your marketing campaigns more effectively. Analytics Intelligence<\/a> can predict trends and outcomes for your site, including conversions and sales. You can use these insights to optimize your marketing strategy<\/a> and reach the right audience<\/a>.<\/p>\n\n\n

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How to switch to Google Analytics 4 on your WordPress website (in 3 steps)<\/h2>\n\n\n\n

Now, let\u2019s look at how to switch \ud83d\udd00 to Google Analytics 4 in WordPress.<\/p>\n\n\n\n