{"id":53258,"date":"2022-07-07T18:34:55","date_gmt":"2022-07-07T15:34:55","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=53258"},"modified":"2023-11-01T19:28:24","modified_gmt":"2023-11-01T17:28:24","slug":"shopify-email-marketing","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/shopify-email-marketing\/","title":{"rendered":"Shopify Email Marketing: How to Create Your First Campaign"},"content":{"rendered":"\n

For Shopify merchants<\/a>, email marketing allows you to send newsletters, receipts, promotions, and transactional emails, like abandoned cart recovery or welcome messages. But there are lots of email marketing apps for Shopify, and you may not know how to set them up effectively. That\u2019s why it\u2019s essential to learn how to create an email marketing campaign in Shopify<\/strong>. <\/p>\n\n\n\n\n\n\n\n

In this detailed, step-by-step tutorial, you’re going to learn \ud83d\udc68\u200d\ud83c\udf93 exactly how to get started with email marketing on Shopify using a third-party app (Brevo) or the official Shopify Email service.<\/p>\n\n\n\n

Shopify email marketing: What your options are \ud83e\udd13<\/h2>\n\n\n\n

There are two general approaches to Shopify email marketing:<\/p>\n\n\n\n

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  1. You can use a third-party email marketing service that integrates with Shopify<\/a>. The pricing and features will depend on the service.<\/li>\n\n\n\n
  2. You can use the Shopify Email Marketing app<\/a>, which comes directly from the Shopify team. You get a certain number of free sends each month (10,000 emails), and then you’ll pay $0.001 per email beyond that.<\/li>\n<\/ol>\n\n\n\n\t\t
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    \n\t\t \t\tHow to create an #EmailMarketing campaign in #Shopify \ud83d\udce7<\/a>\n\t\t \t<\/div>\n\t\t \t
    \n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n\n\n\n

    In this post, we’re going to show you how both options work.<\/p>\n\n\n\n

    For the third-party method, we recommend Brevo (formerly Sendinblue)<\/a>. It offers beautiful templates, a seamless Shopify integration, eCommerce automations, tracking, segmentation, and various integrations for building contact lists. <\/p>\n\n\n\n

    It’s also the actual email marketing tool that we use here at Themeisle – you can learn more in our hands-on Brevo review<\/a>.<\/p>\n\n\n\"Brevo\n\n\n\n

    Shopify Email<\/strong><\/a> is also a solid option. It’s built into Shopify and offers branded emails with templates, segmentation, tracking, and more. <\/p>\n\n\n

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    \"Shopify<\/figure><\/div>\n\n\n

    Although we\u2019re confident Brevo and Shopify Email check most requirements, we also have a list of the best email marketing tools for Shopify<\/a>, which talks about other viable alternatives, like:<\/p>\n\n\n\n