{"id":4586,"date":"2017-02-01T15:05:00","date_gmt":"2017-02-01T13:05:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=4586"},"modified":"2023-09-19T16:03:05","modified_gmt":"2023-09-19T13:03:05","slug":"minimize-wordpress-downtime","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/minimize-wordpress-downtime\/","title":{"rendered":"What You Can Do to Minimize WordPress Downtime"},"content":{"rendered":"

It’s necessary for a website that’s trying to build traffic to always be accessible (that’s pretty much all websites!). In this post, we’ll see what you can do to minimize WordPress downtime. But before that, we’ll understand why it happens and the damage it causes.<\/p>\n

We’re not talking here about planned downtime<\/a> – the time when the site is not accessible due to something that you are doing in the backend. There can be many other occasions when your website is down and you’ll not even be aware of it. That’s the kind of downtime that we’ll discuss here.<\/p>\n

What happens if your website is down?<\/h2>\n

When a Google bot or a visitor cannot find you on the internet, it sends out the wrong signals. As a result, your website can suffer many consequences:<\/p>\n

Revenue loss<\/strong>: Every second of downtime translates into loss of traffic. \u00a0It’s estimated that Amazon suffered a loss<\/a> of over $66,000 dollars per minute during a half hour outage in 2013. The loss can be huge for websites that cannot afford even a few seconds of downtime, like banks or high traffic e-commerce websites.<\/p>\n

Dip in SEO<\/strong>: But financial loss is just the start. No visitor likes to see the Website Cannot Be Found<\/em> message flashing on the screen. If your site is doing the disappearing act, it sets off warning bells. Think about it, who’d want to transact with a website that cannot stay accessible?<\/p>\n

It’s not only visitors who don’t take kindly to website downtime, Google frowns on it too. If a Google bot finds your website down frequently, that’s no good for your search engine rankings. However, Google does make an allowance for occasional downtime.<\/p>\n