{"id":43024,"date":"2021-07-08T12:19:30","date_gmt":"2021-07-08T09:19:30","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=43024"},"modified":"2021-07-09T10:51:38","modified_gmt":"2021-07-09T07:51:38","slug":"miriam-schwab-interview","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/miriam-schwab-interview\/","title":{"rendered":"Miriam Schwab Interview – “Let’s Solve Some of the Major Issues Related to Performance and Security in WordPress”"},"content":{"rendered":"\n

Did you know about static WordPress<\/a>? It’s a technology that brings significant performance and security upgrades to your business website. You’ll learn about this concept in our today’s interview with Miriam Schwab – the CEO of Strattic. We’ll also tackle topics like marketing, personal mission, the evolution of our favorite CMS, and more.<\/p>\n\n\n\n

Just a quick mention before we get started. Make sure to check out our latest interview with Adam Connell<\/a> if you’re into content writing and marketing. Or browse through the full collection of our interviews<\/a> with more interesting people from our community.<\/em> <\/p>\n\n\n\n

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\"Miriam<\/figure>\n<\/div>\n\n\n\n
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Miriam Schwab<\/a> is the mastermind behind Strattic<\/a>, a company that turns your dynamic WordPress website into a static one. That might not sound too enticing at first, but the idea has been known for a while, and it’s actually a great way to make your site work a lot faster.<\/p>\n<\/div>\n<\/div>\n\n\n\n

This technology improves your web page speed and the overall site security by a ton – without changing the way WordPress works and looks (from the admin’s point of view).<\/p>\n\n\n\n

Miriam found her inclination for entrepreneurship when she saw the opportunity to build something quite unique in Israel. She took advantage of a local market that was missing advanced WordPress knowledge and filled the gap with what turned out to be a steady solution to a real need for the business sector. <\/p>\n\n\n\n

It was only her at the beginning of Strattic’s journey. Now, it’s an entire company with people that contribute to the same goal: “bringing static and headless architecture to the WordPress ecosystem” (in Miriam’s words). <\/p>\n\n\n\n

Let’s hear the awesome insights she shared with us below:<\/p>\n\n\n\n\t\t

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\n\t\t \t\tMiriam Schwab (@miriamschwab) interview with @Themeisle - on static #WordPress and #business<\/a>\n\t\t \t<\/div>\n\t\t \t
\n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n\n\n
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Miriam Schwab Interview – “I Created Strattic to Solve Some of the Major Issues Related to Performance and Security in WordPress”<\/h2>\n\n\n\n

When and how did you start working with WordPress? Is there an interesting story here?<\/strong><\/p>\n\n\n\n

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Miriam Schwab:<\/p>\n<\/div>\n\n\n\n

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After giving birth to my fourth kid I realized that I needed more flexibility and opportunity in my work. I wanted to be able to take time off to attend school events, or take care of my kids when sick, and work when I could outside of standard work hours, like after the kids went to sleep in the evening. I also wanted to work in a field that gave me an opportunity to keep learning and work with interesting people. So instead of going back to my job after she was born, I quit and went freelance. <\/p>\n\n\n\n

At first, I worked as a copywriter<\/a> and translator for companies, but my passion was always tech so in parallel I started to teach myself to build websites. Eventually, I felt confident enough to start offering website building services and it quickly became clear to me that I needed to give my clients the ability to edit their own sites. <\/p>\n\n\n\n

I started exploring the options at the time and found the Open Source direction particularly appealing. After trying out the three big Open Source CMSs – Joomla, Drupal, and WordPress – I fell in love with WordPress and started offering WP development services to my clients. <\/p>\n\n\n\n

I was one of the first in Israel to offer WP services for businesses, so when companies started proactively moving to WP I was well-positioned to take on that business and I grew from being just me to being an agency.<\/p>\n<\/div>\n<\/div>\n\n\n\n

What’s your technique for staying productive throughout the day?<\/strong><\/p>\n\n\n\n

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Miriam Schwab:<\/p>\n<\/div>\n\n\n\n

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For me, productivity means staying on top of everything and keeping projects and processes moving forward. I also aim to be as efficient as possible. Here are some of the tools I use to automate and offload headspace:<\/p>\n\n\n\n