When it comes to optimizing and properly marketing a website, few things are as valuable as knowing your audience and how they interact with your content. This information can inform nearly every business decision you make. That’s why it’s a smart idea to set up Google Analytics in WordPress.<\/p>\n\n\n\n\n\n\n\n
Google Analytics is one of the best solutions on the market for gathering data about your website’s visitors. Many users struggle to integrate Google Analytics with WordPress, but thanks to plugins, it can actually be a simple task.<\/p>\n\n\n\n
In this article, we’ll explore Google Analytics and its benefits. Then we’ll walk through three different methods for adding this key tool to your WordPress site, including two completely code-free solutions. Let’s get started!<\/p>\n\n\n\n
\ud83d\udcda Table of contents<\/strong>:<\/p>\n\n\n\n Google Analytics is a powerful platform that enables users to dive deep into their website’s audience, traffic patterns, and more. It’s easy to use and, perhaps best of all, free. <\/p>\n<\/div>\n\n\n\n Google Analytics works by embedding a tracking code on your site (usually in the header, so that it’s present on every page). It then uses that code to log details about each visitor to your site, including:<\/p>\n\n\n\n You can also segment this data<\/a> for even finer detail. The result is a powerful portrait not just of the volume of traffic your site receives, but also the behavior of those visitors. This information can then be used to inform all manner of business decisions, from marketing strategy to which blog posts you’ll feature on your home page. <\/p>\n\n\n It’s relatively easy to set up Google Analytics in WordPress. However, if you’ve never dealt with code or dived into the HTML that makes up your site, adding the tracking code can be intimidating. For that reason, several plugins exist to simplify the process by automatically embedding that code.<\/p>\n\n\n\n In the following sections, we’ll walk through setting up this integration using two of the best WordPress Google Analytics plugins<\/a>, as well as by adding the code manually. Note that these methods all assume you’ve already signed up for a Google Analytics account and completed the initial setup process<\/a> – including setting up a web property<\/a> to add your site to Google Analytics. If you haven’t done that yet, head over to the Google Analytics site<\/a> and sign up first.<\/p>\n\n\n\n\n
An introduction to Google Analytics<\/h2>\n\n\n\n
\n
Three ways how to set up Google Analytics in WordPress<\/h2>\n\n\n\n
\n
1. Install Google Analytics using the GA Google Analytics plugin<\/h3>\n\n\n