An introduction to Wix \ud83d\udc77<\/h2>\n\n\n
Website builders are platforms that come packaged with everything you need to build and launch your own site. Generally, this includes a choice of themes or templates, an editor, and blogging tools. Many also offer ecommerce functionality, and most include hosting. <\/p>\n\n\n\n Website builders are incredibly convenient if you want to pay for a single service that includes everything you need to for a web project. However, they can also be expensive, and often sacrifice flexibility in the name of simplicity because you (or a developer you hire) can’t fully edit the underlying code of your website, nor can you add new features beyond the features that are already there.<\/em><\/p>\n\n\n\n Wix is a relatively popular website builder that offers a balanced mix of functionality and user-friendliness. It includes a huge<\/em> selection of templates to help get your site off the ground, and its ecommerce and business features are quite extensive. For this reason, many people looking to start their first websites consider this platform.<\/p>\n\n\n With the introductions out of the way, let’s dig into our Wix review. Below, we’ve examined five of the key aspects of a website builder to consider, so you can see how Wix stacks up.<\/p>\n\n\n\n When you first sign up for Wix, you’ll be presented with a questionnaire designed to help start you off on the right foot:<\/p>\n\n\n In fact, you can even have the Wix Artificial Design Intelligence (ADI)<\/a> create your website for you based on your answers [1]<\/sup>. As convenient as that might sound, you’re much better off using the Wix Editor to build your site manually.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n Because it gives you full control over the experience. That’s also why for this Wix review, we’re going to focus on that feature.<\/p>\n\n\n\n Before entering the Editor, you’ll be asked to select a template for your new site. This is one of Wix’s strengths \u2013 there is a huge variety of templates available, for all manner of sites:<\/p>\n\n\n You can filter the list using various categories, such as Business & Services<\/em> or Blog<\/em>. Then refine the results by navigating the subcategories until you find a design that suits you. There are even blank templates if you want to start from scratch:<\/p>\n\n\n If you find a template you like, you can use the Wix Editor to fine-tune it. This is much faster than working with a blank slate. The interface is relatively simple to use. You can select any element on your page and edit it or move it around:<\/p>\n\n\n Along the left, you’ll find a column of buttons that enable you to add and adjust various elements on the page, such as your site’s theme and background. You can also use this menu to add media files to your website, such as images and videos. On the right, you’ll find a toolbar that provides editing functionality and details about any element you select.<\/p>\n\n\n\n Overall, the Wix Editor is flexible and easy to use. Even if you’re working on your first website, Wix makes building pages feel as simple as putting together Legos (if you could fully customize every Lego piece you use).<\/p>\n\n\n Publishing content on a Wix website is downright simple. When editing your site within the Wix Editor, you can click on the ‘pen’ icon in the toolbar to access the blogging features:<\/p>\n\n\n The post editor is clean and easy to navigate. Along the right, you’ll find the text editor and formatting options, while the left side houses a variety of tools to enhance your post:<\/p>\n\n\n The Add<\/em> button lets you embed images, videos, GIFs, and code snippets in your post. The Settings<\/em> tab contains options for a cover image, scheduled publishing, descriptions, and comments. The SEO<\/em> tab is where you’ll find features related to search engine optimization (SEO)<\/a>, including the post’s SEO title, meta description, and other tools. <\/p>\n\n\n\n The Categories <\/em>and Tags<\/em> sections enable you to organize your posts into groups based on common themes. Finally, the Sell Subscriptions<\/em> tab is where you’ll find options to monetize your blog by requiring users to subscribe and read posts. You can place all of your content behind a paywall, or just some of it. <\/p>\n\n\n\n Wix makes it incredibly easy to monetize content, which makes it a great option if you want to set up paywalls for a blog. The platform’s SEO settings are also surprisingly robust [2]<\/sup>, as Wix includes a lot of advanced features for every plan, including schema markup. It also offers custom SEO setup plans for customers at an additional cost.<\/p>\n\n\n Wix offers an entire suite of business tools. These were previously known as Ascend and were offered as a standalone premium feature. However, as of February 1st, 2023, the Ascend toolkit was absorbed into all of Wix’s premium plans [3]<\/sup>.<\/p>\n\n\n\n These premium tools provide a wide variety of extra functions, including:<\/p>\n\n\n\n All of the tools are built directly into the Wix dashboard, so they’re simple to use.<\/p>\n\n\n Wix, like most website builders, offers ecommerce features to help users build online stores. You can create a storefront, add products, and accept payments. However, ecommerce functionality is only available if you use one of Wix’s Business & Ecommerce <\/em>plans, which are significantly more expensive than the platform’s default options (ecommerce plans start at $17 per month).<\/p>\n\n\n\n Putting cost aside, Wix’s ecommerce features are straightforward and easy to use. When building your storefront, the large number of ecommerce templates (over 500) make it easy to get started [4]<\/sup>. Once you have your online shop up and running, Wix offers plenty of tools to help you manage it, including:<\/p>\n\n\n\n Wix ecommerce plans offer built-in functionality for a lot of specific use cases, including building restaurant ordering systems, ticket and event management, online booking, reservations, and subscriptions. <\/p>\n\n\n\n In general, Wix offers all the ecommerce features that most straightforward stores will need. For example, if you want to add a simple merch shop to your website, Wix ecommerce can definitely get the job done.<\/p>\n\n\n\n However, it does lack some advanced ecommerce features such as customizable, “build your own” products [6]<\/sup>. You can add basic product variations (e.g. for size, color, material<\/em>). However, it’s not as easy to create a full “build your own”-type product, unless you’re willing to use Wix’s Velo code editor<\/a> (which requires technical knowledge<\/em>).<\/p>\n\n\n\n You also might miss a few other more “nitty-gritty” features, like the ability to automatically notify customers when an out-of-stock product is back in stock (again, unless you use Velo<\/a><\/em>).<\/p>\n\n\n\n For those reasons, if you’re 100% focused on ecommerce and looking to create a serious, standalone ecommerce store, you might be happier with Shopify or WooCommerce<\/a>.<\/p>\n\n\n Anyone can use Wix to build a website for free. However, on that tier, Wix displays ads on your site and forces you to use a Wix-branded URL. <\/p>\n\n\n\n Wix offers five premium options: Light, Core, Business, Business Elite, and Enterprise<\/em>. All of them offer the same core features, including a custom domain, an ad-free experience, and increased storage and traffic limits.<\/p>\n\n\n\n The Light <\/em>plan gives you too little storage and bandwidth, however, which makes it a non-viable choice, unless you plan to build a very simple website (such as a personal blog or a portfolio). For that reason, most people should start with at least the Core<\/em> plan for a basic website:<\/p>\n\n\n\n Depending on where you are in the world, you will also see some region-specific plans that will be shown to you based on your IP address location. These are the Connect Domain<\/em>, Combo<\/em>, Unlimited<\/em>, and VIP<\/em>. <\/p>\n\n\n\n The former is a notch below the Light<\/em> plan (which is similar to the Combo<\/em> plan), and therefore unsuitable for any sort of serious website project. It’s also not available in the U.S. so the price below reflects the cost in euros. <\/p>\n\n\n\n The Wix Unlimited<\/em> plan is wedged in between the Light<\/em> and the Core<\/em> plans, and makes a good choice for someone who requires more storage space, but doesn’t want to double their cost.<\/p>\n\n\n\n If you want to accept online payments, you’ll need to pay for one of the Business <\/em>plans. The Core<\/em> plan provides basic ecommerce tools, too. <\/p>\n\n\n\n In the non-US regions, Wix comes with a different type of pricing offer for business and ecommerce, called simply Business and eCommerce Plans<\/em>, which includes:<\/p>\n\n\n\n To gain access to all of Wix’s best features and avoid limitations, we don’t recommend that you sign up for Wix’s basic plans, either for regular websites or online stores. This means that if you plan to use Wix for serious projects, you’ll need to budget for around $27-$32 per month.<\/p>\n\n\n\n Some third-party Wix apps also cost money, so you might need to budget beyond the Wix subscription if you want to use those apps [7]<\/sup>.<\/p>\n\n\n\n In fact, these are often the “hidden costs” that creep up on Wix users who discover after they’ve already built their website that they need such-and-such functionality, but that functionality isn’t available without purchasing an add-on. You’ll notice this point come up quite a lot in the next section, where we’ll review Wix benefits and drawbacks.<\/p>\n\n\n At this point in the review, you should have a solid idea of whether or not you think that Wix will make a good choice for your website. However, we realize that not everyone reading this is planning on building the same kind of<\/em> website.<\/p>\n\n\n\n Wix can be a good choice for many use cases, but it’s not without its limitations. For this reason, we’ve compiled a handy table of Wix pros and cons that we broke down by website type.<\/p>\n\n\n\n It’s one last thing to take into consideration and perhaps think more about before you make a final decision on whether Wix is right for you.<\/p>\n\n\n![\"Wix](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/01\/wix.jpg\")
<\/a><\/p>\n\n\n\nWix review: The key considerations \ud83d\udca1<\/h2>\n\n\n\n
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1. Templates and the Wix Editor<\/h3>\n\n\n\n
![\"The](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2021\/04\/get-started-wizard.jpg\")
<\/figure><\/div>\n\n\n![\"Blog](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2021\/05\/wix-blog-templates.jpg\")
<\/figure><\/div>\n\n\n![\"Blank](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2021\/04\/blank-templates.jpg\")
<\/figure><\/div>\n\n\n![\"The](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2021\/04\/wix-editor.jpg\")
<\/figure><\/div>\n\n\n2. Blogging features<\/h3>\n\n\n\n
![\"Wix](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2021\/04\/blogging-tools.jpg\")
<\/figure><\/div>\n\n\n![\"The](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2021\/04\/new-blog-post.jpg\")
<\/figure><\/div>\n\n\n3. Business tools<\/h3>\n\n\n\n
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4. Ecommerce features<\/h3>\n\n\n\n
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5. Pricing<\/h3>\n\n\n\n
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Wix international plans and pricing<\/h4>\n\n\n\n
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Additional Wix costs to consider<\/h4>\n\n\n\n
Is Wix the right choice for your website type?<\/h2>\n\n\n\n