{"id":31193,"date":"2020-06-03T13:13:00","date_gmt":"2020-06-03T10:13:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=31193"},"modified":"2023-11-01T19:18:31","modified_gmt":"2023-11-01T17:18:31","slug":"email-blast","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/email-blast\/","title":{"rendered":"What Is an Email Blast? (And How to Send Your First Blast)"},"content":{"rendered":"\n

If you’re running a website, you’re probably familiar with the concept of email marketing. It’s a massively powerful strategy that can help you drive conversions, and one of the best ways to implement it is to create an email blast.<\/p>\n\n\n\n

An email blast is not unlike a campaign, but its goal is to help you get in touch with as many people as possible in a short amount of time. In the right hands, this can help you drive conversions quickly.<\/p>\n\n\n\n

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In this article, we’ll talk about what email blasts are and when to use them. <\/p>\n\n\n\n

Then we’ll show you how to send one using Brevo<\/a> in three steps. Let’s get to work!<\/p>\n<\/div>\n\n\n\n

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\n\t\t \t\tShould you be using #email blasts? Here's how to send one \ud83d\udce7<\/a>\n\t\t \t<\/div>\n\t\t \t
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What is an email blast?<\/h2>\n\n\n\n

Email blasts are all about reaching as many people as possible with a single message. You might send one to multiple contact lists, all of your subscribers, or a very large segment of them.<\/p>\n\n\n\n

You’re probably already familiar with the concept of email ‘campaigns’<\/a>. The idea with blasts is similar, except that they’re less targeted and more generalized.<\/p>\n\n\n\n

Both types of messages play significant roles in modern email marketing<\/a>, but they accomplish different goals. Campaigns build relationships with leads and existing customers by providing relevant content straight to their inboxes.<\/p>\n\n\n\n

In many ways, email blasts are more of a blunt-force tool. They’re the hammer in your email arsenal<\/a>. It’s important to understand when to use them versus more personalized campaigns to get the best results.<\/p>\n\n\n\n

When should you send an email blast?<\/h2>\n\n\n\n

A lot of people consider email blasts to be outdated. After all, these days we have access to highly advanced email marketing tools for segmentation and personalization. <\/p>\n\n\n\n

However, there are still situations where using email blasts makes sense. Some examples include:<\/p>\n\n\n\n