There are plenty of features that Constant Contact<\/a> and Mailchimp<\/a> have in common. Both solutions offer:<\/p>\n\n\n\n Of course, both platforms have some unique options as well. However, Constant Contact\u2019s basic plan offers a fairly stripped-down set of features. It enables you to get started with basics such as creating emails, managing your contact list, and exploring templates right off the bat:<\/p>\n\n\n The main area where Constant Contact has more to offer (again, on the basic plan) is when it comes to eCommerce. Both platforms provide a simple website builder, but Constant Contact also offers options for easily creating an online store<\/a>, along with various eCommerce marketing<\/a> tools:<\/p>\n\n\n On higher-tier plans, you\u2019ll also gain access to automation functionality, tools for building surveys, polls, ads, and coupons, event marketing features, and even A\/B testing<\/a>.<\/p>\n\n\n\n Mailchimp\u2019s basic plan is a little more robust. You\u2019ll immediately have access to both automation options and behavioral targeting features:<\/p>\n\n\n This platform also offers domain services<\/a>. You can connect up an existing domain, or create both branded and custom domains:<\/p>\n\n\n You can also easily put together surveys and conduct A\/B testing. On higher-tier plans, you\u2019ll also get audience finder tools, custom-coded templates, and additional automation and analytics options.<\/p>\n\n\n\n All-in-all, both platforms offer more options than you\u2019re likely to need. Their feature sets also go well beyond just email marketing.<\/p>\n\n\n\n If you look at the highest-tier plans, you can get just about any functionality you require from either platform. However, Mailchimp offers a larger set of features on its lower-tier plans, while the chief selling point for Constant Contact\u2019s starter plan is its eCommerce capabilities.<\/p>\n\n\n\n Of course, when choosing between Constant Contact vs Mailchimp, you\u2019ll also need to consider both platforms\u2019 pricing structures. Constant Contact keeps things simple, offering just two plans<\/a>.<\/p>\n\n\n\n As we mentioned earlier, the starter $12.00 per month plan is a little stripped down. Notably, it doesn\u2019t provide access to most of the platform\u2019s automation functionality. On the other hand, the $45 per month plan gives you access to everything Constant Contact has to offer<\/a> (outside of its website builder).<\/p>\n\n\n\n However, these figures only represent the minimum pricing for these two plans, and allow for up to 500 contacts. Fees scale upwards depending on how many contacts you\u2019re managing. If you have between 500 and 2,500 contacts, for example, you\u2019ll pay $45 for the Email plan and $70 for the Email Plus plan.<\/p>\n\n\n\n Also important to note is that Constant Contact does not have a free tier. However, it does provide a 60-day free trial, which includes most of the platform\u2019s primary features.<\/p>\n\n\n\n Mailchimp\u2019s pricing<\/a> is a little more complex:<\/p>\n\n\n First and foremost, there\u2019s a free plan that gives you access to a lot of basic features. Beyond that, there are three plans with different advanced options.<\/p>\n\n\n\n Again, pricing is actually dependent on how many contacts you need to manage. At the cheapest level, you can get a plan with a maximum of 500 contacts for $20.00 per month. This scales all the way up to 50,000 contacts for $299 per month on the highest-tier plan (with custom plans available as well).<\/p>\n\n\n\n All of this complexity makes comparing the pricing for these two platforms a little tricky. However, in terms of value per dollar, Mailchimp does come out the winner. Its plans are far more scalable, and you get more features for a lower monthly cost. For example, you\u2019ll pay $34 per month for the Essentials plan with up to 2,500 contacts. Constant Contact\u2019s (roughly) equivalent plan is $45 per month.<\/p>\n\n\n\n It\u2019s also worth pointing up that Mailchimp is much more upfront about its pricing. You can easily see exactly how much your plan will cost right from the Pricing<\/em> page. Constant Contact doesn\u2019t make it easy to find out how much a plan will really cost \u2013 you\u2019ll have to either enter billing information or contact support to get those details.<\/p>\n\n\n\n Next, let\u2019s look more closely at a few of Constant Contact vs Mailchimp\u2019s key features. For instance, it\u2019s important to know what they offer in terms of templates and customization options. You\u2019ll want your email marketing campaigns<\/a> to look their best and mesh nicely with your branding while still being easy to create.<\/p>\n\n\n\n First up, Constant Contact offers a wide variety of templates:<\/p>\n\n\n There are a few very simple options, along with dozens of templates with varying designs and layouts. Some are geared towards specific niches or use cases (such as fundraisers or birthday emails), while others are more general.<\/p>\n\n\n\n Mailchimp also offers a lot of template options. If you want something basic, there are a variety of layout choices, along with a few simple templates designed for specific use cases (such as announcements and follow-ups):<\/p>\n\n\n However, there\u2019s also a wide selection of \u2018themes\u2019, which are more robustly-designed templates akin to Constant Contact\u2019s:<\/p>\n\n\n Again, no matter what niche you\u2019re working in or type of email you\u2019d like to create, you\u2019re likely to find something appropriate here.<\/p>\n\n\n\n It also matters what it feels like to actually use Constant Contact vs Mailchimp. Both offer custom dashboards, each with a unique workflow.<\/p>\n\n\n\n The Constant Contact dashboard is simple and straightforward, making it easy to navigate. You can jump right into creating a new email, for example, and start picking out a template in a single step:<\/p>\n\n\n There are quick links on the dashboard homepage to the most basic functionality, such as analytics and form-building. The menu at the top offers access to more advanced features. It\u2019s not the prettiest dashboard in the world, but it\u2019s easy to understand.<\/p>\n\n\n\n Mailchimp\u2019s dashboard is more heavily designed:<\/p>\n\n\n It\u2019s still easy enough to parse, but it does sacrifice some ease of use. It doesn\u2019t have as many handy links on the front page \u2013 instead, you\u2019ll see a snapshot of some key analytics<\/a>. The menu along the top leads you to most of the platform\u2019s features.<\/p>\n\n\n\n Meanwhile, hitting Create Campaign<\/em> lets you choose whether you want to design an email or another type of content:<\/p>\n\n\n There are a few more steps involved in starting up a campaign with Mailchimp. It\u2019s still a simple process \u2013 just not quite as straightforward as with Constant Contact.<\/p>\n\n\n\n If you\u2019re a WordPress user, you’ll probably be looking to integrate your email marketing campaigns with your website<\/a>. In that case, you\u2019ll want to know if Constant Contact vs Mailchimp is better for getting the job done.<\/p>\n\n\n\n Both platforms enable you to add a sign-up form to your website. This lets visitors enter their email addresses, which will automatically be imported into your contact list.<\/p>\n\n\n\n Constant Contact offers an official Constant Contact Forms plugin:<\/p>\n\n\n\n
![\"Creating](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/constant-contact-create-email-1.png\")
<\/figure><\/div>\n\n\n![\"Constant](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/constant-contact-ecommerce.png\")
<\/figure><\/div>\n\n\n![\"Mailchimp](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp-automate-emails.png\")
<\/figure><\/div>\n\n\n![\"Mailchimp](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp-domain-names-1.png\")
<\/figure><\/div>\n\n\n\ud83d\udcb8 Pricing<\/h2>\n\n\n\n
![\"Mailchimp](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2022\/01\/mailchimp-pricing.png\")
<\/figure><\/div>\n\n\n\ud83c\udfa8 Design and email templates<\/h2>\n\n\n\n
![\"Template](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/constant-contact-templates.png\")
<\/figure><\/div>\n\n\n![\"Basic](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp-basic-templates.png\")
<\/figure><\/div>\n\n\n![\"Mailchimp's](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp-theme-templates.png\")
<\/figure><\/div>\n\n\n\ud83d\udc50 Ease of use<\/h2>\n\n\n\n
![\"The](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/constant-contact-dashboard-1.png\")
<\/figure><\/div>\n\n\n![\"The](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp-dashboard-1.png\")
<\/figure><\/div>\n\n\n![\"Creating](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp-create-campaign.png\")
<\/figure><\/div>\n\n\n\u2699\ufe0f WordPress integration<\/h2>\n\n\n\n