{"id":30764,"date":"2020-04-27T13:29:43","date_gmt":"2020-04-27T10:29:43","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=30764"},"modified":"2023-05-08T15:32:28","modified_gmt":"2023-05-08T12:32:28","slug":"cloudinary-vs-imgix-vs-imagekit-vs-optimole","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/cloudinary-vs-imgix-vs-imagekit-vs-optimole\/","title":{"rendered":"Cloudinary vs imgix vs ImageKit vs Optimole: Which Is Best for Image Optimization?"},"content":{"rendered":"\n<p>Trying to choose between Cloudinary vs imgix vs ImageKit vs Optimole to optimize your website&#8217;s images?<\/p>\n\n\n\n<p>All of these tools offer a new breed of website image optimization where you can dynamically optimize images on the fly. The advantage is that you can create an optimal experience for each visitor. For example, visitors with 4K screens get a higher-resolution image than those on 600 px smartphones.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>To help you choose between Cloudinary vs imgix vs ImageKit vs Optimole, we&#8217;ll go hands-on and compare each tool using the following metrics:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Optimization (we&#8217;ll run a real test using one JPEG and one PNG image)<\/li>\n\n\n\n<li>Ease of setup on WordPress<\/li>\n\n\n\n<li>Key features<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=%40Cloudinary+%F0%9F%86%9A+%40imgix+%F0%9F%86%9A+%40ImageKitIO+%F0%9F%86%9A+%40GetOptimole%3A+Which+is+best%3F&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/cloudinary-vs-imgix-vs-imagekit-vs-optimole\/' target='_blank' rel='nofollow'>@Cloudinary \ud83c\udd9a @imgix \ud83c\udd9a @ImageKitIO \ud83c\udd9a @GetOptimole: Which is best?<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=%40Cloudinary+%F0%9F%86%9A+%40imgix+%F0%9F%86%9A+%40ImageKitIO+%F0%9F%86%9A+%40GetOptimole%3A+Which+is+best%3F&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/cloudinary-vs-imgix-vs-imagekit-vs-optimole\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cloudinary-vs-imgix-vs-imagekit-vs-optimole-quick-decision\">Cloudinary vs imgix vs ImageKit vs Optimole: Quick decision \u23f0<\/h2>\n\n\n\n<p>If you&#8217;re short on time, here&#8217;s a quick summary of our results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimole was the best at optimizing our test JPEG image.<\/li>\n\n\n\n<li>Cloudinary was the best at optimizing our test PNG image (<em>but also the worst at optimizing our test JPEG<\/em>).<\/li>\n\n\n\n<li>Optimole had the best overall optimization when looking at <em>both<\/em> the JPEG and PNG images.<\/li>\n\n\n\n<li>Optimole and Cloudinary had the easiest setup process for WordPress users. You can be up and running on WordPress with just a few clicks and don&#8217;t need to deal with any technical steps.<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s a table comparing the key findings from our post &#8211; read on for a more detailed look at each service.<\/p>\n\n\n\n<p><strong>JPEG and PNG size refer to the file size of the optimized image delivered from each service. Lower is better<\/strong>.<\/p>\n\n\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table width=\"100%\">\n<caption>Cloudinary vs imgix vs ImageKit vs Optimole<\/caption>\n<thead>\n<tr>\n<th width=\"22%\"><\/th>\n<th width=\"20%\"><strong><a href=\"https:\/\/cloudinary.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Cloudinary (opens in a new tab)\">Cloudinary<\/a><\/strong><\/th>\n<th width=\"19%\"><strong><a href=\"https:\/\/www.imgix.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"imgix (opens in a new tab)\">imgix<\/a><\/strong><\/th>\n<th width=\"19%\"><strong><a href=\"https:\/\/imagekit.io\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"ImageKit (opens in a new tab)\">ImageKit<\/a><\/strong><\/th>\n<th width=\"20%\"><strong><a href=\"https:\/\/optimole.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Optimole (opens in a new tab)\">Optimole<\/a><\/strong><\/th>\n<\/tr>\n<\/thead>\n<tfoot>\n<tr>\n<td colspan=\"5\"><em>* These refer to the original image format. All of these tools converted the images to WebP when we tested in Chrome.<\/em><br \/>\n<em>** On WordPress &#8211; things might be different for other platforms<\/em>.<br \/>\n<em>*** imgix used to have an official plugin but no longer maintains it. However, third-party users forked that plugin, which is available at WordPress.org<\/em>.<\/td>\n<\/tr>\n<\/tfoot>\n<tbody>\n<tr>\n<td><strong>JPEG size*<\/strong><\/td>\n<td>98.8 KB<\/td>\n<td>45 KB<\/td>\n<td>41 KB<\/td>\n<td>30.6 KB<\/td>\n<\/tr>\n<tr>\n<td><strong>PNG size<\/strong><\/td>\n<td>18.9 KB<\/td>\n<td>34.8 KB<\/td>\n<td>30.5 KB<\/td>\n<td>28.4 KB<\/td>\n<\/tr>\n<tr>\n<td><strong>Ease of setup**<\/strong><\/td>\n<td>\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n<td>\u2b50\u2b50\u2b50<\/td>\n<td>\u2b50\u2b50\u2b50\u2b50<\/td>\n<td>\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n<\/tr>\n<tr>\n<td><strong>WordPress Plugin<\/strong><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"NO\">\u274c<\/span>***<\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>CDN<\/strong><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Dynamic Optimization<\/strong><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Hosted Asset Library<\/strong><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"NO\">\u274c<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Free Plan<\/strong><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"NO\">\u274c<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<td><span title=\"YES\">\u2705<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Start Price for Pro<\/strong><\/td>\n<td>$89 \/ month<\/td>\n<td>$75 \/ month<\/td>\n<td>$89 \/ month<\/td>\n<td>$19.08 \/ month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>How we tested image optimization performance<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n\n\n\n<p>If you want to understand how we tested these plugins, here&#8217;s the rundown\u2026<\/p>\n\n\n\n<p>Because all of these plugins dynamically optimize images based on each visitor&#8217;s device, there&#8217;s no single optimized image file to test like a <a href=\"https:\/\/themeisle.com\/blog\/wordpress-image-optimizer-plugins-compared\/\">more traditional WordPress image optimization plugin<\/a>. In order to understand how much each tool can optimize each image, we had to get a little creative.<\/p>\n\n\n\n<p>First, we took two images and added them to a page on our WordPress site:<\/p>\n\n\n\n<p><strong>themes.png <\/strong>&#8211; 96 KB<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1671079922  fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:732\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png\" alt=\"Cloudinary vs imgix vs ImageKit vs Optimole PNG test image\" class=\"wp-image-30777\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:732\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:215\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:549\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:36\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:336\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 336w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:555\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 555w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:839\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 839w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:207\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 207w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:273\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 273w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:189\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 189w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1074\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 1074w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1074\/h:768\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/themes.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><strong>sunset.jpg <\/strong>&#8211; 233 KB<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1433080812  fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:568\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg\" alt=\"Cloudinary vs imgix vs ImageKit vs Optimole jpeg test image\" class=\"wp-image-30778\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:568\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:167\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:426\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:852\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:28\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:432\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 432w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:715\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 715w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1081\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 1081w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:267\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 267w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:351\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 351w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:243\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 243w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1065\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 2000w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1065\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/sunset.jpeg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Then, we set up each tool on our WordPress site.<\/p>\n\n\n\n<p>From there, we loaded the page on the front-end and looked at the <strong>Network<\/strong> tab in Chrome Developer Tools to determine the file size of the delivered image. We also made sure to use the exact same resolution and browser (Chrome&#8217;s &#8220;Laptop with HiDPI Screen&#8221; emulation&#8221;).<\/p>\n\n\n\n<p>The file size listed above is the size of the optimized image that was delivered on the front-end of our test site.<\/p>\n\n\n\n<p>Again, all of these tools <a href=\"https:\/\/themeisle.com\/blog\/what-is-webp\/\">converted these images to WebP<\/a> to deliver them in Chrome. When we reference file formats above, we&#8217;re referring to the format of the original image that we uploaded to each tool.<\/p>\n\n\n<\/div><\/div>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cloudinary-vs-imgix-vs-imagekit-vs-optimole-detailed-comparison\">Cloudinary vs imgix vs ImageKit vs Optimole: Detailed comparison \ud83d\uddd2\ufe0f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cloudinary\"><a href=\"https:\/\/cloudinary.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Cloudinary (opens in a new tab)\">Cloudinary<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized blog-img-std\"><img data-opt-id=411049443  fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1474\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp\" alt=\"Cloudinary homepage\" class=\"wp-image-113640\" style=\"width:1024px\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1875\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 2560w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:173\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:590\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:442\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:884\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1876\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:29\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:417\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 417w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:689\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 689w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1042\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 1042w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:257\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 257w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:339\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 339w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:234\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 234w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1875\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Cloudinary-homepage-scaled.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Cloudinary offers on-demand delivery and optimization for both videos and images. It&#8217;s the only service on this list to support videos.<\/p>\n\n\n\n<p>Cloudinary can manage your assets from the cloud. Then, you can dynamically manipulate and optimize your assets when you deliver them to your site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-features\">Key features \u2699\ufe0f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dynamically deliver the most efficient image format to each visitor.<\/li>\n\n\n\n<li>Automatically adjust compression levels to ensure quality.<\/li>\n\n\n\n<li>Scale and crop images when you deliver them.<\/li>\n\n\n\n<li>Dynamically manipulate images.<\/li>\n\n\n\n<li>Deliver assets from multiple CDNs including Akamai, Fastly, and CloudFront (<em>Cloudinary can automatically choose the optimal CDN<\/em>).<\/li>\n\n\n\n<li>WebP support.<\/li>\n\n\n\n<li>Optimize and manipulate videos.<\/li>\n\n\n\n<li>Dedicated WordPress plugin, though you can use it with any website.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ease-of-use-setup\">Ease of use \/ setup \ud83d\udd27<\/h4>\n\n\n\n<p>To help you use Cloudinary on WordPress, the team offers an official plugin. With the plugin, you can connect to your Cloudinary account by entering your <strong>Environment variable URL.<\/strong><\/p>\n\n\n\n<p>Once you connect it, you&#8217;re done! Cloudinary will automatically sync your WordPress media library and start optimizing\/delivering your images for you.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-imgix\"><a href=\"https:\/\/www.imgix.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"imgix (opens in a new tab)\">imgix<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized blog-img-std\"><img data-opt-id=2032995210  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:593\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage.webp\"  decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:593\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage.webp\" alt=\"imgix homepage\" class=\"wp-image-113639\" style=\"width:1024px\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:593\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:174\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:445\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:890\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1864\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:29\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:414\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 414w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:685\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 685w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1036\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 1036w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:255\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 255w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:337\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 337w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:233\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 233w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1864\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 2x\" \/><noscript><img data-opt-id=2032995210  decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:593\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage.webp\" alt=\"imgix homepage\" class=\"wp-image-113639\" style=\"width:1024px\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:593\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:174\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:445\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:890\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1864\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:29\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:414\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 414w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:685\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 685w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1036\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 1036w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:255\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 255w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:337\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 337w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:233\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 233w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1864\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/imgix-homepage-scaled.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure>\n\n\n\n<p>To describe imgix, I&#8217;ll turn to the subheading from their homepage:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n[imgix] empower[s] marketers, developers, and designers to optimize and deliver images seamlessly across various digital platforms and devices.<\/p>\n<\/blockquote>\n\n\n\n<p>There&#8217;s not much to add to that!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-features-0\">Key features \u2699\ufe0f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dynamically compress images and convert them to optimal formats (like WebP).<\/li>\n\n\n\n<li>Automatically resize images based on a user&#8217;s browser and resolution.<\/li>\n\n\n\n<li>Add watermarks or other additions.<\/li>\n\n\n\n<li>Generate text overlays.<\/li>\n\n\n\n<li>WebP support.<\/li>\n\n\n\n<li>Deliver <a href=\"https:\/\/themeisle.com\/blog\/image-cdn\/\">images via a CDN<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ease-of-use-setup-0\">Ease of use \/ setup \ud83d\udd27<\/h4>\n\n\n\n<p>Unfortunately, imgix is the only tool on this list not to offer a dedicated WordPress plugin or any dedicated WordPress documentation.<\/p>\n\n\n\n<p>While I was able to set up all of the other tools within minutes, imgix took me some time to figure out and get working. Eventually, I figured out that it&#8217;s not that difficult, but the lack of an official WordPress plugin or WordPress documentation made it harder than it needed to be.<\/p>\n\n\n\n<p>To get started, you&#8217;ll need to sign up for an imgix account. Then, you can add your WordPress site&#8217;s URL as a source.<\/p>\n\n\n\n<p>When you add your source, you&#8217;ll also be able to specify your imgix domain, which is where your images will be served from.<\/p>\n\n\n\n<p>Then, you can use the third-party-maintained <a aria-label=\"Images via imgix plugin (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/images-via-imgix\/\" target=\"_blank\" rel=\"noopener\">Images via imgix plugin<\/a> which, while it hasn&#8217;t been updated in three years, seems to still work.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-imagekit\"><a href=\"https:\/\/imagekit.io\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"ImageKit (opens in a new tab)\">ImageKit<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized blog-img-std\"><img data-opt-id=680256996  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp\"  decoding=\"async\" width=\"2560\" height=\"1351\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp\" alt=\"ImageKit homepage\" class=\"wp-image-113638\" style=\"width:1024px\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1013\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 2560w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:158\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:540\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:405\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:811\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1013\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:26\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:455\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 455w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:752\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 752w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1137\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 1137w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:280\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 280w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:370\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 370w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:256\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 256w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1013\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 2x\" \/><noscript><img data-opt-id=680256996  decoding=\"async\" width=\"2560\" height=\"1351\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp\" alt=\"ImageKit homepage\" class=\"wp-image-113638\" style=\"width:1024px\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1013\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 2560w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:158\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:540\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:405\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:811\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1013\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:26\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:455\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 455w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:752\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 752w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1137\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 1137w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:280\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 280w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:370\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 370w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:256\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 256w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1013\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/ImageKit-homepage-scaled.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure>\n\n\n\n<p>ImageKit is another tool that offers real-time image optimization and manipulations. You can transform a single master image using different parameters and ImageKit will also automatically deliver an optimized image for each individual user.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-features-1\">Key features \u2699\ufe0f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically scale and compress images based on each visitor&#8217;s device.<\/li>\n\n\n\n<li>Deliver images via Amazon CloudFront CDN.<\/li>\n\n\n\n<li>Dynamically manipulate images.<\/li>\n\n\n\n<li>WebP support.<\/li>\n\n\n\n<li>Dedicated WordPress plugin, though you can use it with any website.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ease-of-use-setup-1\">Ease of use \/ setup \ud83d\udd27<\/h4>\n\n\n\n<p>To get started, you&#8217;ll need to register for an ImageKit account. Then, you&#8217;ll need to set up your WordPress site as an &#8220;Origin&#8221; in your ImageKit account.<\/p>\n\n\n\n<p>Once you add your WordPress site as an origin, you&#8217;ll get an <strong>Endpoint URL<\/strong>. To use that URL, you can install the official ImageKit WordPress plugin and paste in the endpoint URL.<\/p>\n\n\n\n<p>From then on, ImageKit will automatically handle serving and optimizing your site&#8217;s images.<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimole\"><a href=\"https:\/\/optimole.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Optimole (opens in a new tab)\">Optimole<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized blog-img-std\"><a href=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp\"><img data-opt-id=221968955  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp\"  decoding=\"async\" width=\"2560\" height=\"1718\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp\" alt=\"Optimole homepage\" class=\"wp-image-113637\" style=\"width:1024px\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1609\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 2560w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:201\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:687\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:516\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:1031\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1608\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:34\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:358\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 358w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:591\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 591w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:894\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 894w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:220\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 220w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:290\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 290w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:201\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 201w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1609\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 2x\" \/><noscript><img data-opt-id=221968955  decoding=\"async\" width=\"2560\" height=\"1718\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp\" alt=\"Optimole homepage\" class=\"wp-image-113637\" style=\"width:1024px\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1609\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 2560w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:201\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:687\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:516\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:1031\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1608\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:34\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:358\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 358w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:591\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 591w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:894\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 894w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:220\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 220w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:290\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 290w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:201\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 201w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1609\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Optimole-homepage-scaled.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/a><\/figure>\n\n\n\n<p>Unlike the other tools that also let you manipulate images, Optimole is mainly focused on image optimization (<em>though it does offer some manipulation, like adding a watermark<\/em>).<\/p>\n\n\n\n<p>You can automatically optimize your images with compression, resizing, and formats (e.g. converting to WebP).<\/p>\n\n\n\n<p>Optimole will also automatically deliver the optimal image size for each visitor and it can help you implement other techniques like smart lazy loading.<\/p>\n\n\n\n<p><em>Note: Optimole is a creation of Themeisle&#8217;s sister company.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-features-2\">Key features \u2699\ufe0f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically scale images based on each visitor&#8217;s device.<\/li>\n\n\n\n<li>Automatically compress images &#8211; you can choose different compression levels.<\/li>\n\n\n\n<li>Serve images via Amazon CloudFront CDN (<em>over 450 locations<\/em>).<\/li>\n\n\n\n<li>Unmetered bandwidth.<\/li>\n\n\n\n<li>Smart lazy loading to speed up initial page load times.<\/li>\n\n\n\n<li>WebP support.<\/li>\n\n\n\n<li>Dedicated WordPress plugin, though you can use it with any website.<\/li>\n\n\n\n<li>Add watermarks to images.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ease-of-use-setup-2\">Ease of use \/ setup \ud83d\udd27<\/h4>\n\n\n\n<p>Optimole offers a dedicated WordPress plugin. Once you install the plugin, all you need to do is activate it, add your email address, and tap a button. The system will then generate an API key for you and connect your free account to your WordPress site.<\/p>\n\n\n\n<p>Afterwards, Optimole will automatically sync your media library, optimize your images, and deliver them via the CloudFront CDN. You can be up and running in a few minutes.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><a href=\"#\" style=\"color:#999999\">Go to top<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts \ud83d\udcad<\/h2>\n\n\n\n<p>Overall, two services stood out in our testing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"Optimole (opens in a new tab)\" href=\"https:\/\/optimole.com\/\" target=\"_blank\" rel=\"noopener\">Optimole<\/a> had the best overall optimization performance, offers a fast non-technical WordPress plugin, and has a free plan.<\/li>\n\n\n\n<li><a aria-label=\"Cloudinary (opens in a new tab)\" href=\"https:\/\/cloudinary.com\/\" target=\"_blank\" rel=\"noopener\">Cloudinary<\/a> also performed well (especially for the PNG test), offers a fast non-technical WordPress plugin, and has a free plan.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>ImageKit and imgix also made a big difference in image optimization and offer dynamic image manipulation. However, they aren&#8217;t quite as easy to use for regular users and still lagged a bit behind Optimole and Cloudinary in the overall experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=%40Cloudinary+%F0%9F%86%9A+%40imgix+%F0%9F%86%9A+%40ImageKitIO+%F0%9F%86%9A+%40GetOptimole%3A+Which+is+best%3F&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/cloudinary-vs-imgix-vs-imagekit-vs-optimole\/' target='_blank' rel='nofollow'>@Cloudinary \ud83c\udd9a @imgix \ud83c\udd9a @ImageKitIO \ud83c\udd9a @GetOptimole: Which is best?<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=%40Cloudinary+%F0%9F%86%9A+%40imgix+%F0%9F%86%9A+%40ImageKitIO+%F0%9F%86%9A+%40GetOptimole%3A+Which+is+best%3F&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/cloudinary-vs-imgix-vs-imagekit-vs-optimole\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>If you&#8217;re looking for some other ways to optimize your website&#8217;s images, you can also consider the following posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/themeisle.com\/blog\/best-online-image-optimizer-tools\/\">Best online image optimizer tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/themeisle.com\/blog\/wordpress-image-optimizer-plugins-compared\/\">Best WordPress image optimizer plugins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/themeisle.com\/blog\/serve-scaled-images-wordpress\/\">How to serve scaled images<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Do you have any questions about choosing between Cloudinary vs imgix vs ImageKit vs Optimole? Ask us in the comments!<\/em><\/strong><\/p>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" 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