{"id":30658,"date":"2020-04-28T11:37:00","date_gmt":"2020-04-28T08:37:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=30658"},"modified":"2020-04-28T16:04:00","modified_gmt":"2020-04-28T16:04:00","slug":"segment-google-analytics","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/segment-google-analytics\/","title":{"rendered":"How to Segment Google Analytics in WordPress (In 5 Steps)"},"content":{"rendered":"\n

With Google Analytics, you can find out how many visitors your site serves, how they’re finding your content, and more. If you know how to segment Google Analytics, you can track almost any variable you want.<\/p>\n\n\n\n\n\n\n\n

For example, you can configure Google Analytics to track which of your WordPress authors receives the most page views. All it takes is a little bit of extra work using Google Tag Manager.<\/p>\n\n\n\n

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In this article, we’ll show you how to segment your analytics by author using Google Analytics and Tag Manager. While that’s the focus of this article, you’ll be able to apply the same approach to other segments, too. For example, tracking content from specific WordPress categories.<\/p>\n<\/div>\n\n\n\n

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Why you may want to segment Google Analytics \ud83d\udca1<\/h2>\n\n\n\n

Google Analytics enables you to track a massive amount of information. This is useful for creating targeted marketing campaigns, auditing your site’s user experience<\/a> (UX<\/a>), and more.<\/p>\n\n\n\n

However, every website uses different metrics to measure its success. Where some might only care about overall traffic, you may be more interested in knowing what type of content performs best, or which elements users are clicking on.<\/p>\n\n\n\n

If you segment Google Analytics, it can help you focus on the information that matters most to you. In short, this process involves creating subsets of data. This strategy is often used in marketing to identify and track multiple audiences.<\/p>\n\n\n\n

However, you can create custom segments for just about any type of data you want. For instance, you could track page views by author to monitor your writers’ performance. This could help you decide which freelancers you want to hire<\/a> again, or who you should assign a particularly important post to.<\/p>\n\n\n\n

By creating custom ‘dimensions’, you can specify which metrics you want to track<\/a>. Plus, you can access this data through the Google Analytics interface<\/a>, so you don’t have to deal with raw numbers.<\/p>\n\n\n

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How to segment Google Analytics by author in WordPress (in five steps) \ud83d\udc68\ud83c\udffd\u200d\ud83d\udcbb<\/h2>\n\n\n\n

There are many ways to segment your WordPress site’s analytics.<\/p>\n\n\n\n

With a little extra work, you can segment your analytics for free using a targeted approach with Google Tag Manager and a free plugin. Here’s how:<\/p>\n\n\n\n

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  1. Configure Google Tag Manager<\/a><\/li>\n\n\n\n
  2. Create a custom dimension in Google Analytics<\/a><\/li>\n\n\n\n
  3. Add author<\/em> and post page type<\/em> variables to Tag Manager<\/a><\/li>\n\n\n\n
  4. Implement a trigger to fire during post views<\/a><\/li>\n\n\n\n
  5. Set up a tag to track authors in Google Analytics<\/a><\/li>\n<\/ol>\n\n\n
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    Step 1: Configure Google Tag Manager<\/h3>\n\n\n\n

    First, make sure you already have Google Analytics connected with your WordPress site<\/a>. Then you can configure Google Tag Manager<\/a>, which will enable you to pass the right data from WordPress to Google Analytics.<\/p>\n\n\n\n

    You can connect Google Tag Manager with your site<\/a> manually or using a plugin such as Google Tag Manager for WordPress:<\/p>\n\n\n

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