In this post, you are going to learn about beginner to advanced-level tactics for creating a successful ecommerce marketing strategy.<\/p>\n\n\n\n
Let\u2019s dive in!<\/p>\n<\/div>\n\n\n\n
Six ways to nail your ecommerce marketing strategy<\/h2>\n\n\n\n
\ud83d\udcda Table of Contents:<\/strong><\/p>\n\n\n\n Content marketing was first coined in 1996<\/a> and, after 24 years, it still manages to be one of the most excellent ecommerce marketing strategies. <\/p>\n\n\n\n Even in 2020, more than 60% of marketers<\/a> highlight it as the most critical strategy. The reason behind this is a huge ROI (return on investment).<\/p>\n\n\n\n Simply put, it\u2019s an inbound marketing technique designed to improve targeted traffic on your ecommerce store via different platforms – search engines<\/a>, video discovery platforms, and social media<\/a>. The best way to promote your store using content marketing is by creating a blog<\/a>.<\/p>\n\n\n\n Now there\u2019s a long road to create a blog content strategy<\/a> successfully, but to cut it short, you need to find keywords<\/a> in your niche and use them to create unique content that provides value to your shoppers. One great example of this is ProFlowers:<\/p>\n\n\n ProFlowers published a post featuring a list of 150+ unique flowers<\/a>. Currently, this store has over 2 million organic <\/strong>traffic per month.<\/p>\n\n\n\n All you need to do is analyze your keywords and create killer content<\/a> that boosts your audience base.<\/p>\n\n\n With Facebook and Twitter becoming saturated with paid advertisements, everyone is moving towards millennials\u2019 favorite platform – Instagram. The best part is, you can use it to connect with your audience on a personal level. When creating an Instagram marketing strategy<\/a>, your main goal should be to promote your ecommerce products without being too salesy. Here are a few ways to market your ecommerce products using Instagram:<\/p>\n\n\n\n For example, we publish exciting comics to engage with our readers. You can check them out here<\/a>.<\/p>\n\n\n Creating a loyalty program is one of the best ways to retain a customer in an ecommerce marketing strategy. According to Thanx<\/a>, loyal customers spend 67% more than new customers at your store.<\/p>\n\n\n\n How does a loyalty program work? The store provides a reward (in the form of gifts, vouchers, discounts, or redeemable points) to its customers for making a certain number of purchases. My favorite example of a brand using a loyalty-based ecommerce marketing strategy is Starbucks.<\/p>\n\n\n Starbucks offers two points for every dollar spent. After collecting 25 points, you are rewarded with an espresso shot. At 400 points, you get a coffee bag from the Starbucks team.<\/p>\n\n\n Similarly, Maggie Louise Confections offers certain perks like birthday gifts, priority shipping, points-based purchases, and more. The main goal is to appreciate users for choosing your ecommerce brand over the competitors.<\/p>\n\n\n Since this piece is on building an ecommerce marketing strategy, we cannot possibly forget affiliate marketing<\/a>. Affiliate marketing is a performance-based type of marketing where a website offers a reward for any referral made by partner businesses.<\/p>\n\n\n The best part about affiliate marketing is that you don\u2019t have to invest a lot of time or run expensive campaigns. You can simply sign up on an affiliate platform like ShareASale or CJ Affiliate.<\/p>\n\n\n\n But if you already have a few customers on your ecommerce store, you can confidently shift to a more sophisticated marketing technique – referral marketing.<\/p>\n\n\n\n This is a word-of-mouth-based marketing technique where an existing customer is rewarded with a discount or voucher for recommending your brand to their friends or family. My favorite example of this marketing strategy is Airbnb.<\/p>\n\n\n Airbnb offers a cash reward in your Airbnb account to use on your next trip.<\/p>\n\n\n\n Alternatively, if you have a huge marketing budget, you can use social proof marketing to persuade your buyers. These are recommendations made by friends, family, industry experts, or someone famous. Social proof can be used in testimonials, commercials, reviews, and so forth. Some leading brands, including Wix<\/a>, use this technique. See their Super Bowl commercial featuring Jason Statham<\/a>.<\/p>\n\n\n If you have a personal Gmail account, you probably know what email marketing is<\/a>. Once a company has enough subscribers, they can just start sending emails to improve sales.<\/p>\n\n\n\n However, you’ll want to be careful about how you use email as your ecommerce marketing strategy, as it’s a bit tricky. Today, almost everyone who has ever subscribed to a company has their email stuffed with unwanted messages.<\/p>\n\n\n\n So, you need to stand out, and for that, you need two things:<\/p>\n\n\n\n Once you have these two, you are good to go. Just don\u2019t forget to follow up. That being said, don\u2019t overdo it or you will be marked as \u2018spam\u2019.<\/p>\n\n\n Facebook is a saturated marketplace, but it holds more than 2.45 billion active users per month (data)<\/a>. If you want to improve your CTR and reduce the cost per click when promoting on Facebook, you need to make your Facebook ad copy persuasive. And for that to happen, you need to follow the popular Robert Cialdini\u2019s persuasion principles<\/a>. Two of them which I use are reciprocity and scarcity.<\/p>\n\n\n\n Now scarcity marketing is pretty common, it’s about creating the urge by using scarcity as the primary factor. For instance, last X pieces left, 50% discount for one hour, etc. <\/p>\n\n\n\n You can use reciprocity in either the content or the CTA of your Facebook ad. Reciprocity is when you provide free stuff or a discount for visiting a page, i.e., \u201cvisit this page and get a free ebook.\u201d You can even use it on blogs like AdEspresso:<\/p>\n\n\n Alternatively, you can use cliffhangers<\/a> in your Facebook ad description. They are used to maintain suspense. See this ad for instance:<\/p>\n\n\n This AI-based company used the cliffhanger to keep the audience curious, and improving the CTR.<\/p>\n\n\n\n Next, when designing an ad, be sure to make it appealing and exciting. Follow the 20% rule stating that the ad should not contain more than 20% text. <\/p>\n\n\n\n And since we are talking about ecommerce stores, it\u2019s better to use a carousel layout.<\/p>\n\n\n Another thing is when targeting your audience, use features like re-targeting and interest-based targeting to get the best results.<\/p>\n\n\n Creating an ecommerce store<\/a> isn’t that complicated in 2020 – getting customers to your store is where things start to get difficult. For that to happen, you\u2019ll need to use multiple<\/strong> marketing strategies. To sum up, everything we learned, here are a few pointers:<\/p>\n<\/div>\n\n\n\n Are you still in the planning stages for your store? If so, you might want to check out our collection of the best ecommerce platforms<\/a> to help you get started. You can also learn how much an ecommerce store costs<\/a>.<\/p>\n\n\n\n Or, if your store is already live, we have some other guides that can help you sell more products:<\/p>\n\n\n\n\n
1. Content marketing<\/h3>\n\n\n\n
![\"ProFlowers](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/proflowers.png\")
<\/figure><\/div>\n\n\n2. Instagram marketing<\/h3>\n\n\n
![\"Instagram](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Instagram-marketing.png\")
<\/figure><\/div>\n\n\n\n
3. Loyalty programs<\/h3>\n\n\n\n
![\"Starbucks\"](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Starbucks.png\")
<\/figure><\/div>\n\n\n![\"Maggie](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:494\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Maggie-Louise-Confections.png\")
<\/figure><\/div>\n\n\n4. Referral \/ affiliate partners \/ businesses<\/h3>\n\n\n\n
![\"Affiliate](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Affiliates-Program-by-ThemeIsle-55-Comissions.-Join-Now-.png\")
<\/figure><\/div>\n\n\n![\"Airbnb\"](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/airbnb.png\")
<\/figure><\/div>\n\n\n5. Email<\/h3>\n\n\n\n
\n
6. Facebook Ads<\/h3>\n\n\n\n
![\"AdEspresso](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Facebook-Ads-Examples-.png\")
<\/figure><\/div>\n\n\n![\"Adext](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Facebook-ad.png\")
<\/figure><\/div>\n\n\n![\"Carousel](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/04\/Facebook-carousel-ads.-png.png\")
<\/figure><\/div>\n\n\nWhich is the best ecommerce marketing strategy for your store?<\/h2>\n\n\n\n
\n