{"id":29841,"date":"2020-04-09T11:58:00","date_gmt":"2020-04-09T08:58:00","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=29841"},"modified":"2023-07-13T14:25:19","modified_gmt":"2023-07-13T11:25:19","slug":"john-fraskos-interview","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/john-fraskos-interview\/","title":{"rendered":"John Fraskos Interview &#8211; &#8220;The hard part in web design is finding the original creative concept that resonates with the brand&#8221;"},"content":{"rendered":"\n<p>Hello! It&#8217;s been a month since our last interview, which means that it&#8217;s time for a new one. John Fraskos, our guest, will share with us his insights gained in eight years of experience with web design and WordPress. <\/p>\n\n\n\n<p><em>Speaking of our previous interview, take some time to read about a more artistic form of design &#8211; web illustration. We talked with Jo\u00e3o Santos about the process of creating artwork, the challenges and the goals of being an artist, and how to stay true to what you love. Learn more <a href=\"https:\/\/themeisle.com\/blog\/joao-santos-interview\/\">here<\/a>. <\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"aligncenter size-large\"><img data-opt-id=577986747  fetchpriority=\"high\" decoding=\"async\" width=\"492\" height=\"534\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg\" alt=\"John Fraskos interview on web design and WordPress - Themeisle interviews\" class=\"wp-image-29869\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:492\/h:534\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 492w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:276\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 276w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:46\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 46w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:221\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 221w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:366\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 366w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:136\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 136w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:180\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 180w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:124\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 124w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:492\/h:534\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos.jpg 2x\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>When it comes to our today&#8217;s interviewee, let&#8217;s just say that he knows Themeisle pretty well. As a matter of fact, we&#8217;ve been working with <a rel=\"noopener\" aria-label=\"John (opens in a new tab)\" href=\"https:\/\/twitter.com\/johnpixle\" target=\"_blank\">John<\/a> for a few years now. He&#8217;s the guy responsible for the design workflow of all the beautiful <a href=\"https:\/\/themeisle.com\/themes\/neve\/#demos\">starter sites<\/a> that you can find in <a href=\"https:\/\/themeisle.com\/themes\/neve\/\">our flagship theme, Neve<\/a>. <\/p>\n\n\n\n<p>Apart from collaborating with us, John Fraskos runs his own business where he creates theme style presets and templates for <a href=\"https:\/\/themeisle.com\/blog\/elementor-review\/\">Elementor<\/a>. He&#8217;s the author of <a rel=\"noopener\" aria-label=\"Style Kits (opens in a new tab)\" href=\"https:\/\/analogwp.com\/style-kits-pro\/\" target=\"_blank\">Style Kits<\/a>, an add-on that you might want to check out. Who knows, maybe you just found your new favorite WordPress tool.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>He believes in leaving something good to humanity through his work, which he already does. When you&#8217;re helping others, you can say you reached success to a certain extent. He likes to explore the WordPress ecosystem and find new challenges that make both himself and the end-user happy. <\/p>\n\n\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=John+Fraskos+%28%40JohnPixle%29+%23interviewed+at+%40Themeisle+-+on+web+%23design+and+%23WordPress&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/john-fraskos-interview\/' target='_blank' rel='nofollow'>John Fraskos (@JohnPixle) #interviewed at @Themeisle - on web #design and #WordPress<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=John+Fraskos+%28%40JohnPixle%29+%23interviewed+at+%40Themeisle+-+on+web+%23design+and+%23WordPress&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/john-fraskos-interview\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">John Fraskos Interview &#8211; &#8220;The hard part is finding the original creative concept that resonates with the brand&#8221;<\/h2>\n\n\n\n<p><strong>When and how did you start working with WordPress? Is there an interesting story here?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>I first got started with WordPress theme design rather than WordPress itself. Back in 2012, I started uploading theme designs on Themeforest (in .psd format). I eventually met my partner and remote-work buddy, Ram, and we got into theme development for WordPress. After 8 years we are still deep into WordPress.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What&#8217;s your technique for staying productive throughout the day?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>I usually take quick 5-minute breaks, following the Pomodoro technique. Other than that I think that the biggest productivity booster is the last night\u2019s sleep. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>How do you define &#8220;being successful&#8221;?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Being able to live a healthy, balanced life, while having contributed something good for humanity, through your work. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What do you like to do when you&#8217;re not WordPress-ing?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Family time, jigsaw puzzles and nature. I have the great privilege of having a mountain forest outside of my door, so, long nature walks while listening to a podcast are definitely my thing. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What do you wish more people knew about WordPress?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p> The insane amount of work put by the contributor community worldwide and the diversity of the plugin and theme ecosystem. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Who&#8217;s doing things that are just cutting-edge and incredible in the WordPress space right now?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>The core team that is working on Gutenberg does cutting-edge work in my opinion. This applies to all the contributors. I have had the privilege to contribute to the design team in the first Gutenberg version, and I saw how incredibly experts and open-minded these people are. They are tackling a multi-faceted problem, with huge responsibility so far. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Describe the WordPress community in one word.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Committed. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What&#8217;s the most challenging thing about visual arts (web design, in this case)?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>For me, it is to find the original creative concept that resonates with the brand and makes sense. I find the implementation to be the easiest part, to be honest. But to compose something that has original design integrity and is more than a collection of Styles and elements? That\u2019s the hard (and nice) part. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What&#8217;s harder for an experienced designer? The creative process (thinking about the concept, the look, the approach) or the execution (once you have the idea in mind)?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>I believe the two are interconnected. An experienced designer will execute the workflow based on a systemized approach that depends on the platform.<\/p>\n\n\n\n<p>Processes in the implementation of design are different for each layout builder.<\/p>\n\n\n\n<p>I think the challenge today is to find a <a href=\"https:\/\/themeisle.com\/blog\/what-is-universal-design\/\">universal design<\/a> language and workflow, that is builder-agnostic, while allowing for creative expression within the platform\u2019s limitations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Is the WordPress market lucrative for designers (as in, the place to settle down)?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>There is always a place for good design in the WordPress ecosystem, I believe. Themes, template kits, starter sites, landing pages. Even plugin UX and UI are areas that can benefit from an experienced designer. The thing is to find the niche that resonates most with you. For me, for example, it is the template design. I do not enjoy client projects as much as I enjoy doing niche research and creating a relevant template kit or starter site. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What&#8217;s your personal definition of a &#8220;quality WordPress theme&#8221;?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>In themes, I appreciate the attention to the design basics and accessibility. Well-thought-out typography, brand-consistent color palette, and an underlying design system that allows for a modular, scalable design. Beautiful design by default, that just works. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Is building WordPress themes now more difficult than it was eight years ago?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>It is a different context nowadays. <strong>We have moved from themes to theme frameworks, now shifting towards template kits and theme-less concepts<\/strong>. Gutenberg is getting better and better. <strong>With so many layout building options, the term <em>Theme<\/em> becomes abstract.<\/strong> But I would agree that there are more challenges involved nowadays. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Slowly, WordPress is turning into a site builder. How will this change affect designers, business-wise?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>I believe that designers will still be needed to define and maintain a consistent visual language across the site. It might be getting easier for someone to use a template kit and wrap up some pages, but the overall design maintenance and scalability is the real issue here. A design expert&#8217;s viewpoint is always needed and I do not believe that we put the design responsibility on the shoulders of the business\/site owner. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Do you think the block editor will be a real threat to page builders like Elementor or Beaver Builder?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p>John Fraskos:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>I hope it does, this would mean that it will reach the UX standards of these builders. The usability of Elementor, for example, is amazing; for now, I would not even compare it to the block editor, we still have to wait for this to happen. But I think it is great to have all these options and diverse approaches in WordPress design.<\/p>\n<\/div>\n<\/div>\n\n\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=John+Fraskos+%28%40JohnPixle%29+%23interviewed+at+%40Themeisle+-+on+web+%23design+and+%23WordPress&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/john-fraskos-interview\/' target='_blank' rel='nofollow'>John Fraskos (@JohnPixle) #interviewed at @Themeisle - on web #design and #WordPress<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=John+Fraskos+%28%40JohnPixle%29+%23interviewed+at+%40Themeisle+-+on+web+%23design+and+%23WordPress&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/john-fraskos-interview\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n\n\n\n<p><em>That sums up our John Fraskos interview. If you enjoyed it and want to learn more, please leave your comments in the section below. Also, if you have any ideas for who we should talk to next, feel free to share your suggestions with us!<\/em><\/p>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"c4c81c24bdb79c507973b64107966d8d\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"c4c81c24bdb79c507973b64107966d8d\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"site-speed-guide-below-post\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"4ba3cb1e2c\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/29841\" \/><input type=\"hidden\" name=\"item_meta[18]\" id=\"field_6px6q2\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/29841\"  data-frmval=\"\/blog\/wp-json\/wp\/v2\/posts\/29841\"   \/>\n<div id=\"frm_field_15_container\" class=\"frm_form_field form-field  frm_required_field frm_none_container\">\r\n\t<label for=\"field_6px6q\" id=\"field_6px6q_label\" class=\"frm_primary_label\">Your Email\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input type=\"email\" id=\"field_6px6q\" name=\"item_meta[15]\" value=\"\"  autocomplete=\"email\"  placeholder=\"your@email.com\" data-reqmsg=\"Your Email cannot be blank.\" aria-required=\"true\" data-invmsg=\"Your Email is invalid\" aria-invalid=\"false\"  \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_17_container\" class=\"frm_form_field form-field  frm_none_container vertical_radio\">\r\n\t<div  id=\"field_6px6q3_label\" class=\"frm_primary_label\">Subscribe to our newsletter\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/div>\r\n\t<div class=\"frm_opt_container\" aria-labelledby=\"field_6px6q3_label\" role=\"group\">\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_17-0\">\t\t\t<label  for=\"field_6px6q3-0\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[17][]\" id=\"field_6px6q3-0\" value=\"true\"  data-invmsg=\"Subscribe to our newsletter is invalid\" aria-invalid=\"false\"   \/> Subscribe to our newsletter<\/label><\/div>\n<\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_14_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">FREE ACCESS<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_24_container\">\n\t\t\t<label for=\"field_8g19i\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_8g19i\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[24]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"tGKtIG19U6wyYcew8uBttY0Xw+cM4dVj9XWpJvia1PEwF9M0QAXa6pd1+Qu8+H8p\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"134\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"Hello! It&#8217;s been a month since our last interview, which means that it&#8217;s time for a new one. John Fraskos, our guest, will share with us his insights gained in eight years of experience with web design and WordPress. Speaking of our previous interview, take some time to read about a more artistic form of&#8230;","protected":false},"author":4,"featured_media":30287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[285,284],"tags":[],"hashtags":[],"class_list":["post-29841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-wordpress-community"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>John Fraskos Interview - Web Design and WordPress Insights and Tips<\/title>\n<meta name=\"description\" content=\"Check out our John Fraskos interview to learn about his insights on web design, WordPress, page builders, the block editor, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themeisle.com\/blog\/john-fraskos-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Fraskos Interview - &quot;The hard part in web design is finding the original creative concept that resonates with the brand&quot;\" \/>\n<meta property=\"og:description\" content=\"Check out our John Fraskos interview to learn about his insights on web design, WordPress, page builders, the block editor, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/themeisle.com\/blog\/john-fraskos-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Themeisle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-09T08:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T11:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2020\/03\/john-fraskos-interview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2180\" \/>\n\t<meta property=\"og:image:height\" content=\"1090\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelina Tuca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Adelina_Tuca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelina Tuca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/themeisle.com\/blog\/john-fraskos-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/themeisle.com\/blog\/john-fraskos-interview\/\"},\"author\":{\"name\":\"Adelina Tuca\",\"@id\":\"https:\/\/themeisle.com\/blog\/#\/schema\/person\/77ebcad0dedb708423ee0e9f19423a76\"},\"headline\":\"John Fraskos Interview &#8211; 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