{"id":24963,"date":"2019-09-23T05:46:45","date_gmt":"2019-09-23T02:46:45","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=24963"},"modified":"2023-11-01T19:40:20","modified_gmt":"2023-11-01T17:40:20","slug":"email-marketing-for-bloggers","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/email-marketing-for-bloggers\/","title":{"rendered":"Email Marketing for Bloggers: 4 Tips to Get Started"},"content":{"rendered":"

Email marketing for bloggers can be one of the most powerful ways to promote your content. As such, building an effective strategy can grow your audience and keep them coming back for more.<\/p>\n

There are a number of ways you can go about achieving this. For starters, you\u2019ll need a suitable email marketing platform<\/a> and some methods to incentivize your audience to subscribe. If you choose, a few affiliate links to generate some off-site revenue will help too.<\/p>\n

\n
\n

In this post, we\u2019ll offer a straightforward guide to email marketing. We\u2019ll discuss why email marketing is useful for bloggers, and offer some key tips to help you create a strategy. Let’s get started!<\/p>\n<\/div><\/div>\n

\n\n\t\t
<\/div>\n\t\t\t
\n\t\t \t
\n\t\t \t\tHave a #blog? Don't forget about #email #marketing - here's how to get started \ud83d\udce7<\/a>\n\t\t \t<\/div>\n\t\t \t
\n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n

Why email marketing is useful for bloggers<\/h2>\n

In a general sense, every email you send to a potential or current customer is email marketing. However, this technique typically involves cultivating a subscriber list, then sending them messages with varying degrees of frequency depending on your goals.<\/p>\n

This can be an extremely powerful way to connect with your audience. As a blogger<\/a>, you can keep your captive subscriber list up to date on your latest posts or other relevant events. In turn, this encourages return visits and, over time, builds a sense of community.<\/p>\n

In addition, your emails can be a good way to connect with your audience on a more personal level. Many people enjoy getting emails, as long as they are informational, useful, and not ‘spammy.’ Some may even engage directly as a result, providing you further opportunities to connect.<\/p>\n

Compared with other direct marketing methods, such as popup offers and pay-per-click (PPC) advertising<\/a>, building and maintaining an email list of subscribers for your blog can be more effective. With newsletters, you can prove your expertise and credibility by providing value, building trust and generating leads over time.<\/p>\n

You can read more about what is email marketing<\/a> and why it is an important strategy.<\/p>\n

How to create an email marketing strategy for your blog (4 key tips)<\/h2>\n

Having a strategy in place may help you to keep your focus as you build your email marketing subscriber list. With the following tips, you’ll be well on your way to success!<\/p>\n

1. Build your subscriber list<\/h3>\n

Your first step will be to build your subscriber list. Arguably, this can be the most challenging part of email marketing. Of course, if you don’t have subscribers, your amazing content will go without engagement.<\/p>\n

To get more email subscribers<\/a>, you’ll need a signup form on your website. Ideally, you want it to stand out and attract your readers’ attention with an effective call to action (CTA)<\/a>. You can place one on your home page, About page, or even consider using a popup<\/a>. For example, take a look at where HubSpot places their subscription form:<\/p>\n

\"Growing<\/p>\n

The on-brand bright orange stands out over the other understated sections. It draws the reader’s eyes, and also provides a number of ways to subscribe to the blog.<\/p>\n

One tool that works well for capturing email leads is OptinMonster. It lets you display a variety of popups and forms to grow your email list.<\/p>\n

2. Choose an email marketing platform that integrates with WordPress<\/h3>\n

You’ll also want to choose an email marketing platform that integrates with WordPress. With the right tool, you can create simple emails to get the job done:<\/p>\n

\"An<\/p>\n

HubSpot uses a simple format for their emails. Straightforward branding is at the top, and there are links to additional content.<\/p>\n

To create high-converting emails with substance over style within WordPress, we at Themeisle recommend<\/a> (and use)\u00a0Brevo<\/a>.<\/p>\n

<\/div><\/div><\/div><\/div>\n\n