A quick note before we begin. We asked our friends at WordCandy to write this guide based on their in-depth experience with guest blogging. We figured that if we’re going to publish a detailed guide on pitching guest posts, we might as well get it done by someone who’s expert on the topic. Enter John:<\/p>\n<\/div><\/div>\n
At WordCandy, we spend a lot of time writing guest posts for other blogs<\/a>. In our experience, when it comes to pitching ideas, appealing to everyone along the chain is vital for landing the gig.<\/p>\n In this article, we’ll discuss five key steps we at WordCandy have found helpful in pitching guest posts to other blogs. Let’s dive right in!<\/p>\n When you’re desperate for traffic, it can be tempting to rapidly send off guest post pitches to as many companies, multi-author content hubs, and individual bloggers as you can find. However, this strategy is not much different than throwing fistfuls of spaghetti against the wall and hoping it sticks.<\/p>\n The first step to a successful guest post pitch is to choose your target blogs carefully. This can help you avoid wasting time on publications that aren’t a solid fit for your style, content, and ideal audience.<\/p>\n A wise place to start is by looking at…<\/p>\n Chances are, your target audience may be into the content these entities produce, too. Plus, because you’ll ideally like the publication you’re writing for, you’re more likely to feel motivated to give them your best work.<\/p>\n What’s more, blogs and businesses whose audiences overlap with yours can be a source of long-term future relationships. This means your guest post pitch isn’t necessarily a proposal for a one-time deal. It carries an implicit offer of further work and could lead to additional guest posts or brand deals.<\/p>\n Apart from these types of publications, looking for other blogs that are similar to yours and also have a small following can be mutually beneficial. Chances are other new or small-time bloggers are also eager for a chance to guest post. Offering a post on your blog<\/a> could help you land one on theirs, although it’s not something we do currently at WordCandy. Once you’ve crafted a shortlist of blogs where you’d like to guest post, it’s time to do some research. Even if you think you’re familiar with your target blog, this step is still key. You may know a blog as a reader, but that’s different from knowing it as a writer.<\/p>\n First, look around the site and see if there’s any information about guest posting<\/a>. The blog you’re targeting may have guidelines you’ll want to follow if you want them to accept your pitch.<\/p>\n The Themeisle guest post guidelines<\/p><\/div>\n Next, check out their archives and be on the lookout for any gaps in their content<\/a> you could fill. The best pitches will offer something to the target blog which that blog currently can’t offer \u2013 such as your expertise on a subject the blog’s audience is interested in. This is where being an authority within your niche could land you work.<\/p>\n Note information such as:<\/p>\n As a guest poster, you’ll probably be able to bring some of your own unique voice to your post. However, your target blog will still want your work to blend in well with their overall content strategy.<\/p>\n If you’re lucky, you may sometimes have sites reach out to you and offer you a chance to guest post. However, more often than not you’ll be the one who has to make contact. At this point, you should be ready to reach out and ask the target blog if they’re interested in working with you. With any luck, your research will pay off and your target blog will respond to say they’re willing to hear your pitch. This means it’s time for more research \u2013 as such, you’ll need to pitch some topic ideas.<\/p>\n Some of the information you’ve gathered in the first two steps will be useful, such as gaps you found in the archives or other subjects related to your niche. However, there are additional features that make up a well-crafted topic idea, too.<\/p>\n For starters, don’t forget about search engine optimization (SEO). Choosing topics with high-volume keywords will show the target blog you know what you’re doing and may incentivize them to accept your pitch, as a well-optimized post will drive traffic their way as well.<\/p>\n Trending topics can also be solid material, provided you have a unique take on them. Stay away from repeating the same information readers can find anywhere on the web and instead put a fresh spin on it.<\/p>\n Unless the target blog has specifically asked you not to, it’s wise to come up with more than one topic idea to pitch. This way if they reject one, there’s still a chance they’ll take another. Three to five ideas is ideal, and any rejected ideas can form part of a ‘pull-list’ for future guest post submissions. Once you’ve chosen the topics you want to pitch, you’ll need to write up a short description for each of them. This should include:<\/p>\n For the summary, you’ll want to keep things brief but also provide a comprehensive look at what your proposed post will include. Start with a brief explanation of what it will cover, such as “A guide to writing guest post pitches for bloggers.”<\/p>\n You’ll also want to mention any key brands, products, or services you intend to feature. This will ensure you don’t blindside the target blog with links they don’t approve of. Doing so can seem suspicious or potentially spammy, which is the last thing you want.<\/p>\n You might also consider including any key references you plan to cite. This is especially crucial for interview-style posts, for instance. While you don’t need a whole bibliography by any means, a citation or two can make you appear knowledgeable and reputable, and hint at the depth you’ll provide. You’re now ready to send your pitches off to the target blog for approval. Make sure they’re formatted in a clear, readable way to avoid confusion. We typically use a format like the following:<\/p>\n It’s also considerate to include a little personalized thank-you to the person who will be reading your pitch. Showing that you’re agreeable and easy to work with can make you more desirable as a guest poster.<\/p>\n Finally, keep in mind that \u2013 especially on large sites \u2013 it can take a while to hear back from your target blog. Online content is fast-paced, so hopefully, they’ll respond to you quickly. However, they also likely have other responsibilities, which could delay their feedback. In short, don’t expect a ‘quick win’ unless you’ve made direct and personal contact with the person in charge of publishing. Guest posting can help get your blog’s name out into your niche and drive traffic to your site. Learning how to write a guest post pitch is an important skill for bloggers looking to expand their reach.<\/p>\n In this post, we’ve discussed five steps we use at WordCandy to write top-notch guest post pitches:<\/p>\n\ud83d\udcda Table of contents:<\/h4>\n
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How to write a guest post pitch (in 5 steps)<\/h2>\n
1. Choose your target blog<\/h3>\n
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\n2. Research your target blog (and reach out if necessary)<\/h3>\n
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\n3. Come up with one or more topic ideas<\/h3>\n
\n4. Write a concise summary of each idea<\/h3>\n
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\n5. Submit your topic idea(s) to the target blog<\/h3>\n
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\nConclusion<\/h2>\n
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